BlastPoint's Credit Union Scorecard

MARSHLAND

Charter #68714 · GA

1069 CUs in 100M-500M nationally 20 in GA

MARSHLAND has 2 strengths but faces 11 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Wallet Share Momentum: Top 4.9% in tier
  • + AMR Growth Rate: Top 1.8% in tier

Key Concerns

Areas that may need attention

  • - Indirect Auto Dependency: Bottom 7.9% in tier
  • - Membership Headwinds: Bottom 13.7% in tier
  • - Efficiency Drag: Bottom 44.7% in tier
  • - Credit Risk Growth: Bottom 54.5% in tier
  • - Stagnation Risk: Bottom 69.3% in tier
  • - Credit Quality Pressure: Bottom 78.8% in tier
  • - ROA 0.32% below tier average
  • - Efficiency ratio 9.41% above tier (higher cost structure)
  • - Member decline: -7.3% YoY
  • - Member Growth Rate: Bottom 6.2% in tier
  • - Net Worth Ratio: Bottom 7.5% in tier

Core Metrics

As of 2025-Q4

Metric Current vs Tier Tier Avg State Avg (GA) National Avg Tier Percentile
Members 17,844
-7.3% YoY-0.8% QoQ
+2.4K 15,437
-2.9% YoY
30,943
+6.6% YoY
33,374
+5.7% YoY
68%
Assets $271.4M
+10.0% YoY+1.5% QoQ
+$39.5M $231.9M
+1.3% YoY
$501.1M
+9.5% YoY
$561.6M
+9.7% YoY
68%
Loans $193.6M
+9.4% YoY+4.3% QoQ
+$46.2M $147.3M
-0.1% YoY
$341.6M
+10.9% YoY
$397.0M
+8.8% YoY
74%
Deposits $247.7M
+9.5% YoY+1.5% QoQ
+$46.9M $200.8M
+0.8% YoY
$429.0M
+7.8% YoY
$477.3M
+9.7% YoY
70%

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Tier 1
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Performance signatures (strengths & concerns)
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ROA 0.4%
-7.5% YoY-2.0% QoQ
-0.3% 0.8%
+18.2% YoY
0.9%
+34.6% YoY
0.7%
+15.9% YoY
27%
NIM 3.2%
+0.1% YoY+0.1% QoQ
-0.4% 3.6%
+6.7% YoY
4.1%
+4.4% YoY
3.8%
+5.1% YoY
27%
Efficiency Ratio 86.4%
+2.2% YoY+0.8% QoQ
+9.4% 77.0%
-3.1% YoY
77.1%
-0.1% YoY
79.7%
-3.3% YoY
82%
Delinquency Rate 0.2%
+62.7% YoY+59.4% QoQ
-0.7 0.9%
+4.2% YoY
1.2%
-6.4% YoY
1.3%
-2.1% YoY
Bottom 10.1% in tier
Loan To Share 78.2%
-0.1% YoY+2.8% QoQ
+5.9% 72.2%
-1.1% YoY
72.9%
+1.7% YoY
67.4%
-1.7% YoY
58%
AMR $24,728
+18.1% YoY+3.6% QoQ
+$52 $24,676
+3.4% YoY
$17,497
+5.6% YoY
$19,687
+2.0% YoY
61%
CD Concentration 32.3%
+10.3% YoY+0.4% QoQ
+7.9% 24.4% 20.5% 19.8% 50%
Indirect Auto % 26.7%
+0.3% YoY-4.6% QoQ
+12.9% 13.8% 4.4% 7.8% 50%

Signature Analysis

Strengths (1)

Wallet Share Momentum

growth
#26 of 513 • Top 4.9% in tier

Average member relationship growing 5%+ year-over-year. Members are significantly deepening their engagement.

Why This Signature
AMR Growth (YoY): 18.09%
(Tier: 4.17%, National: 4.00%)
better than tier avg
513 of 1069 Mid-Small & Community CUs have this signature | 662 nationally
↑ Growing +180 CUs YoY | Rank improving

Concerns (6)

Indirect Auto Dependency

risk
#41 of 506 • Bottom 7.9% in tier

Significant portion of loan portfolio in indirect auto (>15%). This concentration creates dependency on dealer relationships.

Why This Signature
Asset Growth (YoY): 9.99%
(Tier: 5.37%, National: 3.54%)
but better than tier avg
Indirect Auto %: 26.71%
(Tier: 13.79%, National: 7.78%)
worse than tier avg
Member Growth (YoY): -7.28%
(Tier: 0.69%, National: 4.32%)
worse than tier avg
506 of 1069 Mid-Small & Community CUs have this signature | 745 nationally
↓ Shrinking -35 CUs YoY | Rank improving

Membership Headwinds

decline
#77 of 554 • Bottom 13.7% in tier

Membership declining year-over-year. They need solutions to stop the bleeding before it impacts revenue.

Why This Signature
Member Growth (YoY): -7.28%
(Tier: 0.69%, National: 4.32%)
worse than tier avg
554 of 1069 Mid-Small & Community CUs have this signature | 652 nationally
→ No prior data (554 CUs now) | New qualifier

Efficiency Drag

risk
#241 of 538 • Bottom 44.7% in tier

High efficiency ratio (>80%) indicates elevated operating costs relative to revenue. Margin improvement opportunities may exist.

Why This Signature
Efficiency Ratio: 86.42%
(Tier: 76.88%, National: 79.67%)
worse than tier avg
ROA Change (YoY): -0.04% points
(Tier: 0.11% points, National: 0.02% points)
worse than tier avg
Member Growth (YoY): -7.28%
(Tier: 0.69%, National: 4.32%)
worse than tier avg
538 of 1069 Mid-Small & Community CUs have this signature | 633 nationally
↓ Shrinking -98 CUs YoY | Rank improving

Credit Risk Growth

risk
#249 of 456 • Bottom 54.5% in tier

Loan portfolio growing while delinquencies are rising. Expansion with deteriorating credit quality needs attention.

Why This Signature
Loan Growth (YoY): 9.43%
(Tier: 4.11%, National: 111.96%)
but better than tier avg
Delinquency Change (YoY): 0.08% points
(Tier: 0.03% points, National: 0.06% points)
worse than tier avg
456 of 1069 Mid-Small & Community CUs have this signature | 665 nationally
→ No prior data (456 CUs now) | New qualifier

Stagnation Risk

risk
#384 of 554 • Bottom 69.3% in tier

Membership shrinking at least 0.5% year-over-year. Declining member base creates long-term risk even if current operations appear healthy.

Why This Signature
Member Growth (YoY): -7.28%
(Tier: 0.69%, National: 4.32%)
worse than tier avg
Loan Growth (YoY): 9.43%
(Tier: 4.11%, National: 111.96%)
but better than tier avg
Delinquency Rate: 0.21%
(Tier: 0.89%, National: 1.28%)
but better than tier avg
554 of 1069 Mid-Small & Community CUs have this signature | 652 nationally
→ No prior data (554 CUs now) | New qualifier

Credit Quality Pressure

risk
#556 of 705 • Bottom 78.8% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 0.08% points
(Tier: 0.03% points, National: 0.06% points)
worse than tier avg
705 of 1069 Mid-Small & Community CUs have this signature | 969 nationally
↓ Shrinking -150 CUs YoY | New qualifier

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 1069 peers in tier

Top Strengths (6 metrics)

20
AMR Growth Rate
growth
Value: 18.09%
Peer Median: -
#20 of 1069 Top 1.8% in 100M-500M tier
109
Total Delinquency Rate (60+ days)
risk
Value: 0.21%
Peer Median: -
#109 of 1069 Top 10.1% in 100M-500M tier
143
Asset Growth Rate
growth
Value: 9.99%
Peer Median: -
#143 of 1069 Top 13.3% in 100M-500M tier
147
Deposit Growth Rate
growth
Value: 9.54%
Peer Median: -
#147 of 1069 Top 13.7% in 100M-500M tier
191
Loan Growth Rate
growth
Value: 9.43%
Peer Median: -
#191 of 1069 Top 17.8% in 100M-500M tier
210
Fee Income Per Member
profitability
Value: $230.12
Peer Median: -
#210 of 1069 Top 19.6% in 100M-500M tier

Top Weaknesses (6 metrics)

1004
Member Growth Rate
growth
Value: -7.28%
Peer Median: -
#1004 of 1069 Bottom 6.2% in 100M-500M tier
990
Net Worth Ratio
risk
Value: 8.45%
Peer Median: -
#990 of 1069 Bottom 7.5% in 100M-500M tier
876
Efficiency Ratio
profitability
Value: 86.42%
Peer Median: -
#876 of 1069 Bottom 18.1% in 100M-500M tier
860
Indirect Auto Concentration (%)
balance_sheet
Value: 26.71%
Peer Median: -
#860 of 1069 Bottom 19.6% in 100M-500M tier
841
Share Certificate Concentration (%)
balance_sheet
Value: 32.33%
Peer Median: -
#841 of 1069 Bottom 21.4% in 100M-500M tier
815
Members Per Employee (MPE)
engagement
Value: 262.412
Peer Median: -
#815 of 1069 Bottom 23.9% in 100M-500M tier
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