Credit Union Leaderboards

See who's leading and who's falling behind across the credit union industry

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Viewing: Shrinking Wallet Share

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Concern

Average member relationship declining year-over-year. Members may be moving money elsewhere or reducing engagement.

208

CUs in Community

303

CUs Nationally

↓ Shrinking

-232 YoY

Most At Risk

Shrinking Wallet Share • Community tier

Rank	Credit Union	Pctl
1	AMERICA'S CHRISTIAN Community Glendora, CA	100.0%
2	GREEN MOUNTAIN Community South Burlingto, VT	99.5%
3	FOUR POINTS Community Omaha, NE	99.0%
4	CONNECTS Community Richmond, VA	98.5%
5	CENTEX CITIZENS Community Mexia, TX	98.1%
6	CONSOLIDATED Community PORTLAND, OR	97.6%
7	CENTRAL MAINE Community Lewiston, ME	97.1%
8	SOARION Community SAN ANTONIO, TX	96.6%
9	COMMUNITY POWERED Community BEAR, DE	96.1%
10	COCA-COLA Community ATLANTA, GA	95.7%
11	ONE COMMUNITY Community Parkersburg, WV	95.2%
12	SUMMIT Community Greensboro, NC	94.7%
13	OMAHA Community OMAHA, NE	94.2%
14	SPECTRA Community ALEXANDRIA, VA	93.7%
15	CORNERSTONE Community Freeport, IL	93.2%
16	RESOURCE ONE Community Dallas, TX	92.8%
17	KAIPERM Community Walnut Creek, CA	92.3%
18	SINGING RIVER Community MOSS POINT, MS	91.8%
19	AMERICAN PARTNERS Community Reidsville, NC	91.3%
20	FREEDOM OF MARYLAND Community Bel Air, MD	90.8%
21	FIRST PRIORITY Community BOSTON, MA	90.3%
22	GEORGETOWN KRAFT Community Georgetown, SC	89.9%
23	VICINITY Community Chicago, IL	89.4%
24	BAY AREA Community Oregon, OH	88.9%
25	IDB GLOBAL Community WASHINGTON, DC	88.4%

Shrinking Wallet Share • Community tier

Rank	Credit Union	Pctl
1	HERCULES FIRST Community SALT LAKE CITY, UT	0.0%
2	SUNRISE FAMILY Community Bay City, MI	0.5%
3	THE ATLANTIC Community Kenilworth, NJ	1.0%
4	ALLIANCE Community Lubbock, TX	1.4%
5	ENERGY Community West Roxbury, MA	1.9%
6	ARBOR FINANCIAL Community KALAMAZOO, MI	2.4%
7	FIRST TRUST Community Michigan City, IN	2.9%
8	UNITED SOUTHEAST Community Bristol, TN	3.4%
9	COMMONWEALTH CENTRAL Community San Jose, CA	3.9%
10	USSCO JOHNSTOWN Community JOHNSTOWN, PA	4.3%
11	MILLBURY Community Millbury, MA	4.8%
12	PYRAMID Community Tucson, AZ	5.3%
13	DOMINION ENERGY CREDIT UNION Community North Chesterfi, VA	5.8%
14	ALL ONE Community Leominster, MA	6.3%
15	KAIPERM NORTHWEST Community Portland, OR	6.8%
16	KEYS Community Key West, FL	7.2%
17	MISSION CITY Community Santa Clara, CA	7.7%
18	CENTURY HERITAGE Community PITTSBURGH, PA	8.2%
19	SUNLIGHT Community CODY, WY	8.7%
20	MEMBERSOWN Community Lincoln, NE	9.2%
21	WELD COMMUNITY Community Greeley, CO	9.7%
22	CSE Community Lake Charles, LA	10.1%
23	F R B Community Washington, DC	10.6%
24	TOPSIDE Community DAHLGREN, VA	11.1%
25	CANOPY Community SPOKANE, WA	11.6%