✦ CU Wrapped 2025 · Annual Review

West Virginia Credit Unions

WV Credit Unions

2025-Q4 74 Credit Unions

WV Credit Unions Show Strong Profitability Despite Member Losses as Asset Growth Accelerates

West Virginia credit unions demonstrated resilient financial performance in Q4 2024, with ROA holding steady at 0.92% quarter-over-quarter while improving 10 basis points year-over-year to 19 basis points above national levels. Asset growth accelerated to 2.87% from 1.98% last quarter and surged from just 0.41% a year ago. However, member growth remained negative at -1.14%, though improving from -1.55% last quarter and reversing from positive 0.16% growth a year ago. Risk metrics improved with delinquencies declining both quarterly and annually, positioning these institutions well for continued stability.

Key Insights

Year-over-Year Changes

Asset Growth (YoY) (Absolute)
2024-Q4 2025-Q4
0.41% → 2.87% (+2.46%)
Indirect Auto Concentration (%) (Absolute)
2024-Q4 2025-Q4
2.51% → 2.13% (-0.38%)
Member Growth (YoY) (Absolute)
2024-Q4 2025-Q4
0.16% → -1.14% (-1.30%)
Share Certificate Concentration (%) (Absolute)
2024-Q4 2025-Q4
15.59% → 15.75% (+0.16%)
First Mortgage Concentration (%) (Absolute)
2024-Q4 2025-Q4
12.46% → 12.95% (+0.49%)

Quarter-over-Quarter Changes

Asset Growth (YoY) (Absolute)
2025-Q3 2025-Q4
1.98% → 2.87% (+0.89%)
Deposit Growth (YoY) (Absolute)
2025-Q3 2025-Q4
1.33% → 2.29% (+0.96%)
Indirect Auto Concentration (%) (Absolute)
2025-Q3 2025-Q4
2.25% → 2.13% (-0.13%)
Loan Growth (YoY) (Absolute)
2025-Q3 2025-Q4
-3.88% → -3.33% (+0.55%)
Member Growth (YoY) (Absolute)
2025-Q3 2025-Q4
-1.55% → -1.14% (+0.41%)

Key Metrics

Return on Assets

0.92%

YoY
19 basis points above national
Profitability

Net Interest Margin

3.92%

YoY
20 basis points above national
Profitability

Asset Growth

2.87%

YoY
Growth

Member Growth

-1.14%

Growth

Delinquency Rate

1.12%

YoY
Risk

Net Worth Ratio

14.93%

Risk

AMR Growth

0.88%

Engagement
Insufficient historical data for trend visualization

Deposit Growth

2.29%

YoY
Growth

Loan Growth

-3.33%

YoY
Growth

Member Engagement

Member Growth (YoY %)

Member engagement weakened as growth decelerated to -1.14% from positive 0.16% a year ago, though the pace of decline improved from -1.55% last quarter. The 45 basis point gap below national member growth of -0.69% indicates ongoing membership challenges across West Virginia's 74 credit unions.

Profitability

Return on Assets (%)

Net Interest Margin (%)

Profitability remained robust with ROA stable at 0.92% quarter-over-quarter, declining just 4 basis points, while increasing 10 basis points year-over-year from 0.82%. NIM stayed stable at 3.92%, up 2 basis points quarterly and 19 basis points annually, maintaining healthy 19-20 basis point margins above national benchmarks.

Growth

Asset Growth (YoY %)

Member Growth (YoY %)

Growth momentum accelerated significantly with asset growth reaching 2.87%, up 89 basis points from last quarter and accelerating 2.46 percentage points from 0.41% a year ago. Deposit growth accelerated to 2.29% from 1.33% quarterly, while loan growth improved to -3.33% from -3.88% last quarter despite remaining well below national levels.

Risk & Credit Quality

Delinquency Rate (%)

Net Worth Ratio (%)

Risk metrics improved across both timeframes as delinquencies decreased to 1.12% from 1.22% last quarter and declined 32 basis points year-over-year from 1.44%. Net worth remained stable at 14.93%, up 3 basis points quarterly and 59 basis points annually, maintaining a strong 1.26 percentage point cushion above national levels.

Portfolio Mix

First Mortgage (%)

Indirect Auto (%)

Share Certificates (%)

Portfolio composition showed modest shifts with first mortgage concentration increasing to 12.95%, up 49 basis points year-over-year but remaining well below the 21.97% national level. Indirect auto lending decreased to 2.13% from 2.25% quarterly and 2.51% annually, while certificate concentrations increased slightly to 15.75% year-over-year.

Strategic Implications

  • Member acquisition strategies need urgent attention given persistent negative growth trends widening against national performance.
  • Strong profitability margins provide capital flexibility to invest in member growth initiatives and technology improvements.
  • Accelerating asset and deposit growth suggests successful retention of existing member relationships despite acquisition challenges.
  • Conservative loan portfolio positioning offers opportunity to capture market share as economic conditions stabilize.
  • Improving credit quality trends support potential for expanded lending programs to drive future growth.

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Notable Patterns

How This Cohort Compares to National

First Mortgage Share is 9.0pp below national

Indirect Auto Pct is 5.6pp below national

Certificate Pct is 4.0pp below national

Loan Growth (annual) is 3.8pp below national

Net Worth Ratio is 1.3pp above national

Data Quality Notes

6 metric(s) had extreme values filtered using MAD-based, z-score > 5.0.

Member Growth (YoY) (Absolute) 3 CU(s) excluded
Raw average: -0.84% → Cleaned average: -1.14%
View excluded credit unions
Total Delinquency Rate (60+ days) (Absolute) 3 CU(s) excluded
Raw average: 1.43% → Cleaned average: 1.12%
View excluded credit unions
Asset Growth (YoY) (Absolute) 1 CU(s) excluded
Raw average: 2.31% → Cleaned average: 2.87%
View excluded credit unions
Deposit Growth (YoY) (Absolute) 1 CU(s) excluded
Raw average: 1.65% → Cleaned average: 2.29%
View excluded credit unions
Loan Growth (YoY) (Absolute) 1 CU(s) excluded
Raw average: -3.48% → Cleaned average: -3.33%
View excluded credit unions
Net Worth Ratio (Absolute) 1 CU(s) excluded
Raw average: 15.51% → Cleaned average: 14.93%
View excluded credit unions
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