✦ CU Wrapped 2025 · Annual Review

Titans Credit Unions

Titans Credit Unions

2025-Q4 21 Credit Unions

Titans Credit Unions Face Steepest Member Growth Deceleration Despite Strong Balance Sheet Performance

Titans credit unions experienced their sharpest member growth deceleration in Q4 2025, falling from 5.13% to 3.16% year-over-year—a 1.97 percentage point decline that outpaced all other tiers. Despite this headwind, the cohort demonstrated robust balance sheet momentum with asset growth accelerating to 6.25% from 2.62% a year prior and from 4.36% last quarter. Profitability remained stable at 0.73% ROA, matching the national average, while NIM improved to 3.12% from 2.89% year-over-year. However, the structural costs of scale are emerging: delinquencies rose to 1.19% (highest among all tiers) and net worth compressed to 10.14% (lowest among tiers). The data suggests $10B-$50B institutions currently occupy the performance sweet spot, with Titans facing unique challenges in member acquisition efficiency at massive scale.

How This Tier Compares

Titans Member Growth vs National Average - Q4 2025

Titans maintain strong member growth despite deceleration, outpacing national average by 3.86 percentage points.

Titans Delinquency vs National Average - Q4 2025

Titans face elevated credit risk with delinquencies 29 basis points above national average, reflecting structural costs of scale.

Titans Asset Growth vs National Average - Q4 2025

Titans demonstrate strong balance sheet momentum with asset growth 3.15 percentage points above national average.

Key Insights

Year-over-Year Changes

Member Growth (YoY) (Absolute)
2024-Q4 2025-Q4
5.13% → 3.16% (-1.97%)
Asset Growth (YoY) (Absolute)
2024-Q4 2025-Q4
2.62% → 6.25% (+3.63%)
Share Certificate Concentration (%) (Absolute)
2024-Q4 2025-Q4
31.71% → 31.44% (-0.27%)
First Mortgage Concentration (%) (Absolute)
2024-Q4 2025-Q4
39.23% → 41.24% (+2.01%)
Indirect Auto Concentration (%) (Absolute)
2024-Q4 2025-Q4
15.52% → 14.14% (-1.38%)

Quarter-over-Quarter Changes

Deposit Growth (YoY) (Absolute)
2025-Q3 2025-Q4
6.48% → 6.83% (+0.35%)
Member Growth (YoY) (Absolute)
2025-Q3 2025-Q4
3.59% → 3.16% (-0.43%)
Asset Growth (YoY) (Absolute)
2025-Q3 2025-Q4
4.36% → 6.25% (+1.89%)
Share Certificate Concentration (%) (Absolute)
2025-Q3 2025-Q4
31.91% → 31.44% (-0.48%)
First Mortgage Concentration (%) (Absolute)
2025-Q3 2025-Q4
41.28% → 41.24% (-0.03%)

Key Metrics

Return on Assets

0.73%

YoY
0 basis points below national
Profitability

Net Interest Margin

3.12%

YoY
60 basis points below national
Profitability

Asset Growth

6.25%

YoY
Growth

Member Growth

3.16%

Growth

Delinquency Rate

1.19%

YoY
Risk

Net Worth Ratio

10.14%

Risk

AMR Growth

2.80%

Engagement

Deposit Growth

6.83%

YoY
Growth

Loan Growth

6.11%

YoY
Growth

Member Engagement

Member Growth (YoY %)

Member engagement showed concerning deceleration trends in Q4 2025. Growth slowed to 3.16% from 3.59% quarter-over-quarter and dropped significantly from 5.13% a year prior—the steepest year-over-year decline among all credit union tiers. While Titans maintained their position 3.86 percentage points above the national average of -0.69%, the 1.97 percentage point annual deceleration signals structural headwinds in member acquisition at massive scale. This trajectory suggests the traditional advantages of size may be diminishing in digital-first member acquisition channels.

Profitability

Return on Assets (%)

Net Interest Margin (%)

Profitability metrics presented a mixed but stable picture in Q4 2025. ROA held steady at 0.73%, matching the national benchmark, with minimal quarter-over-quarter movement from 0.76% but showing solid year-over-year improvement from 0.56%. NIM remained stable at 3.12% quarter-over-quarter while advancing 23 basis points year-over-year from 2.89%, though still trailing the national average by 60 basis points. The margin recovery that began in 2024 has consolidated, but Titans lag behind Large tier institutions in ROA efficiency, highlighting the emerging structural costs of operating at $50B+ scale.

Growth

Asset Growth (YoY %)

Member Growth (YoY %)

Balance sheet growth accelerated strongly across multiple fronts in Q4 2025. Asset growth surged to 6.25% from 4.36% quarter-over-quarter and 2.62% year-over-year, positioning Titans 3.15 percentage points above the national benchmark. Deposit growth accelerated to 6.83% from 6.48% last quarter, significantly outpacing the national rate of 2.57%. Loan growth decelerated slightly to 6.11% from 6.37% quarter-over-quarter but remained robust at 5.59 percentage points above national levels. This growth momentum demonstrates Titans' continued ability to capture market share despite member acquisition challenges.

Risk & Credit Quality

Delinquency Rate (%)

Net Worth Ratio (%)

Risk metrics revealed elevated stress levels characteristic of the Titans tier in Q4 2025. Delinquencies remained stable at 1.19% quarter-over-quarter but increased from 1.08% year-over-year, positioning Titans 29 basis points above the national average and representing the highest delinquency rate among all tiers. Net worth declined to 10.14% from 10.22% quarter-over-quarter while remaining essentially flat year-over-year, leaving Titans 3.54 percentage points below the national benchmark. This capital compression reflects the structural reality of managing diverse, large-scale member bases with broader credit risk profiles.

Portfolio Mix

First Mortgage (%)

Indirect Auto (%)

Share Certificates (%)

Portfolio composition remained heavily concentrated in first mortgages at 41.24%—nearly double the national average of 21.97% and representing a 2.01 percentage point increase year-over-year. Certificate concentrations held steady at 31.44%, down modestly from 31.71% a year prior but still well above the national rate of 19.80%. Indirect auto lending decreased to 14.14% from 15.52% year-over-year, though remaining elevated versus the national benchmark of 7.78%. This mortgage-heavy positioning creates significant exposure to rate lock-in effects that may suppress refinance activity and limit relationship deepening opportunities.

Strategic Implications

  • Member acquisition efficiency at $50B+ scale requires precision targeting rather than broadcast marketing, as traditional size advantages diminish in digital-first channels.
  • The 47 basis point delinquency gap versus Large tier institutions suggests portfolio risk management strategies need recalibration for massive scale operations.
  • Heavy first mortgage concentration (41.24%) creates refinance opportunity but timing uncertainty requires proactive relationship management during rate lock-in periods.
  • Net worth compression to 10.14% demands capital planning focus as regulatory scrutiny intensifies at Titans scale with every basis point carrying greater significance.
  • The structural cost of scale is emerging as Large tier institutions ($10B-$50B) currently outperform Titans on ROA, delinquency, and growth trajectory metrics.

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Notable Patterns

How This Cohort Compares to National

First Mortgage Share is 19.3pp above national

Certificate Pct is 11.6pp above national

Indirect Auto Pct is 6.4pp above national

Loan Growth (annual) is 5.6pp above national

Deposit Growth (Annual) is 4.3pp above national

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