BlastPoint's Credit Union Scorecard

SUNRISE FAMILY

Charter #61995 · MI

100M-500M
1069 CUs in 100M-500M nationally 68 in MI

SUNRISE FAMILY has 3 strengths but faces 8 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Net Interest Margin 0.05% above tier average
  • + Share Certificate Concentration (%): Top 4.0% in tier
  • + Total Delinquency Rate (60+ days): Top 7.3% in tier

Key Concerns

Areas that may need attention

  • - Efficiency Drag: Bottom 50.0% in tier
  • - Membership Headwinds: Bottom 50.0% in tier
  • - Accelerating Exit Risk: Bottom 50.0% in tier
  • - Stagnation Risk: Bottom 50.0% in tier
  • - Indirect Auto Dependency: Bottom 50.0% in tier
  • - Shrinking Wallet Share: Bottom 50.0% in tier
  • - ROA 0.73% below tier average
  • - Efficiency ratio 21.68% above tier (higher cost structure)

Core Metrics

As of 2025-Q4

Metric Current vs Tier Tier Avg State Avg (MI) National Avg Tier Percentile
Members 11,134
-1.8% YoY-0.7% QoQ
-4.3K 15,437
-2.9% YoY
35,710
+6.8% YoY
33,374
+5.7% YoY
37%
Assets $128.2M
-4.2% YoY-1.5% QoQ
$-103.7M $231.9M
+1.3% YoY
$674.6M
+13.3% YoY
$561.6M
+9.7% YoY
19%
Loans $49.8M
+6.5% YoY+2.7% QoQ
$-97.5M $147.3M
-0.1% YoY
$472.4M
+13.5% YoY
$397.0M
+8.8% YoY
Bottom 5.2% in tier
Deposits $116.0M
-5.7% YoY-1.5% QoQ
$-84.8M $200.8M
+0.8% YoY
$573.0M
+13.1% YoY
$477.3M
+9.7% YoY
22%

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Tier 1
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ROA 0.0%
-90.2% YoY
-0.7% 0.8%
+18.2% YoY
0.9%
-8.5% YoY
0.7%
+15.9% YoY
Bottom 7.1% in tier
NIM 3.7%
+15.1% YoY+5.6% QoQ
+0.1% 3.6%
+6.7% YoY
3.8%
+7.8% YoY
3.8%
+5.1% YoY
53%
Efficiency Ratio 98.7%
+11.3% YoY-2.7% QoQ
+21.7% 77.0%
-3.1% YoY
75.4%
-1.6% YoY
79.7%
-3.3% YoY
Bottom 2.5% in tier
Delinquency Rate 0.1%
-58.9% YoY-30.3% QoQ
-0.7 0.9%
+4.2% YoY
0.9%
-8.5% YoY
1.3%
-2.1% YoY
Top 7.3% in tier
Loan To Share 43.0%
+12.9% YoY+4.3% QoQ
-29.3% 72.2%
-1.1% YoY
67.1%
-0.1% YoY
67.4%
-1.7% YoY
Bottom 5.3% in tier
AMR $14,889
-0.5% YoY+0.5% QoQ
$-10K $24,676
+3.4% YoY
$22,475
+5.7% YoY
$19,687
+2.0% YoY
Bottom 8.7% in tier
CD Concentration 4.1%
-71.6% YoY-13.8% QoQ
-20.3% 24.4% 18.6% 19.8% 50%
Indirect Auto % 19.5%
-12.9% YoY-6.5% QoQ
+5.7% 13.8% 11.8% 7.8% 50%

Signature Analysis

Strengths (0)

No strengths identified

Concerns (6)

Efficiency Drag

risk
#79 of 538 • Bottom 50.0% in tier

High efficiency ratio (>80%) indicates elevated operating costs relative to revenue. Margin improvement opportunities may exist.

Why This Signature
Efficiency Ratio: 98.70%
(Tier: 76.88%, National: 79.67%)
worse than tier avg
ROA Change (YoY): -0.25% points
(Tier: 0.11% points, National: 0.02% points)
worse than tier avg
Member Growth (YoY): -1.84%
(Tier: 0.69%, National: 4.32%)
worse than tier avg
538 of 1069 Mid-Small & Community CUs have this signature | 633 nationally
↓ Shrinking -98 CUs YoY | Rank improving

Membership Headwinds

decline
#364 of 554 • Bottom 50.0% in tier

Membership declining year-over-year. They need solutions to stop the bleeding before it impacts revenue.

Why This Signature
Member Growth (YoY): -1.84%
(Tier: 0.69%, National: 4.32%)
worse than tier avg
554 of 1069 Mid-Small & Community CUs have this signature | 652 nationally
→ No prior data (554 CUs now) | New qualifier

Accelerating Exit Risk

decline
#50 of 56 • Bottom 50.0% in tier

Members leaving AND taking more deposits with them. This compounds quickly - urgent need for retention strategy.

Why This Signature
Member Growth (YoY): -1.84%
(Tier: 0.69%, National: 4.32%)
worse than tier avg
AMR Growth (YoY): -0.53%
(Tier: 4.17%, National: 4.00%)
worse than tier avg
56 of 1069 Mid-Small & Community CUs have this signature | 69 nationally
→ No prior data (56 CUs now) | New qualifier

Stagnation Risk

risk
#522 of 554 • Bottom 50.0% in tier

Membership shrinking at least 0.5% year-over-year. Declining member base creates long-term risk even if current operations appear healthy.

Why This Signature
Member Growth (YoY): -1.84%
(Tier: 0.69%, National: 4.32%)
worse than tier avg
Loan Growth (YoY): 6.45%
(Tier: 4.11%, National: 111.96%)
but better than tier avg
Delinquency Rate: 0.15%
(Tier: 0.89%, National: 1.28%)
but better than tier avg
554 of 1069 Mid-Small & Community CUs have this signature | 652 nationally
→ No prior data (554 CUs now) | New qualifier

Indirect Auto Dependency

risk
#485 of 506 • Bottom 50.0% in tier

Significant portion of loan portfolio in indirect auto (>15%). This concentration creates dependency on dealer relationships.

Why This Signature
Asset Growth (YoY): -4.23%
(Tier: 5.37%, National: 3.54%)
worse than tier avg
Indirect Auto %: 19.50%
(Tier: 13.79%, National: 7.78%)
worse than tier avg
Member Growth (YoY): -1.84%
(Tier: 0.69%, National: 4.32%)
worse than tier avg
506 of 1069 Mid-Small & Community CUs have this signature | 745 nationally
↓ Shrinking -35 CUs YoY | Rank worsening

Shrinking Wallet Share

decline
#207 of 208 • Bottom 50.0% in tier

Average member relationship declining year-over-year. Members may be moving money elsewhere or reducing engagement.

Why This Signature
AMR Growth (YoY): -0.53%
(Tier: 4.17%, National: 4.00%)
worse than tier avg
208 of 1069 Mid-Small & Community CUs have this signature | 303 nationally
↓ Shrinking -190 CUs YoY | New qualifier

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 1069 peers in tier

Top Strengths (2 metrics)

44
Share Certificate Concentration (%)
balance_sheet
Value: 4.10%
Peer Median: -
#44 of 1069 Top 4.0% in 100M-500M tier
79
Total Delinquency Rate (60+ days)
risk
Value: 0.15%
Peer Median: -
#79 of 1069 Top 7.3% in 100M-500M tier

Top Weaknesses (13 metrics)

1044
Deposit Growth Rate
growth
Value: -5.71%
Peer Median: -
#1044 of 1069 Bottom 2.4% in 100M-500M tier
1043
Efficiency Ratio
profitability
Value: 98.70%
Peer Median: -
#1043 of 1069 Bottom 2.5% in 100M-500M tier
1036
Asset Growth Rate
growth
Value: -4.23%
Peer Median: -
#1036 of 1069 Bottom 3.2% in 100M-500M tier
1036
Loan-to-Member Ratio (LMR)
engagement
Value: $4,474
Peer Median: -
#1036 of 1069 Bottom 3.2% in 100M-500M tier
1013
Total Loans
balance_sheet
Value: $49.81M
Peer Median: -
#1013 of 1069 Bottom 5.3% in 100M-500M tier
1012
Loan-to-Share Ratio
balance_sheet
Value: 42.96%
Peer Median: -
#1012 of 1069 Bottom 5.4% in 100M-500M tier
993
Return on Assets (ROA)
profitability
Value: 0.03%
Peer Median: -
#993 of 1069 Bottom 7.2% in 100M-500M tier
976
Average Member Relationship (AMR)
engagement
Value: $14,889
Peer Median: -
#976 of 1069 Bottom 8.8% in 100M-500M tier
900
AMR Growth Rate
growth
Value: -0.53%
Peer Median: -
#900 of 1069 Bottom 15.9% in 100M-500M tier
867
Total Assets
balance_sheet
Value: $128.18M
Peer Median: -
#867 of 1069 Bottom 19.0% in 100M-500M tier
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