BlastPoint's Credit Union Scorecard

MEMBERSFIRST

Charter #67538 · GA

1069 CUs in 100M-500M nationally 20 in GA

MEMBERSFIRST has 6 strengths but faces 6 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Wallet Share Momentum: Top 87.9% in tier
  • + Indirect Auto Concentration (%): Top 0.0% in tier
  • + First Mortgage Concentration (%): Top 6.7% in tier
  • + Total Deposits: Top 7.5% in tier
  • + Total Loans: Top 8.0% in tier
  • + Total Assets: Top 8.4% in tier

Key Concerns

Areas that may need attention

  • - Flatlined Growth: Bottom 15.0% in tier
  • - Membership Headwinds: Bottom 27.7% in tier
  • - Stagnation Risk: Bottom 62.8% in tier
  • - ROA 0.04% below tier average
  • - Efficiency ratio 0.44% above tier (higher cost structure)
  • - Member decline: -4.5% YoY

Core Metrics

As of 2025-Q4

Metric Current vs Tier Tier Avg State Avg (GA) National Avg Tier Percentile
Members 25,930
-4.5% YoY-0.9% QoQ
+10.5K 15,437
-2.9% YoY
30,943
+6.6% YoY
33,374
+5.7% YoY
Top 10.9% in tier
Assets $416.7M
-0.5% YoY+0.7% QoQ
+$184.9M $231.9M
+1.3% YoY
$501.1M
+9.5% YoY
$561.6M
+9.7% YoY
Top 8.5% in tier
Loans $285.7M
+3.7% YoY+3.6% QoQ
+$138.4M $147.3M
-0.1% YoY
$341.6M
+10.9% YoY
$397.0M
+8.8% YoY
Top 8.0% in tier
Deposits $365.7M
-1.2% YoY+0.4% QoQ
+$164.9M $200.8M
+0.8% YoY
$429.0M
+7.8% YoY
$477.3M
+9.7% YoY
Top 7.6% in tier

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Tier 1
50+ financial metrics with peer benchmarks
Performance signatures (strengths & concerns)
AI-generated insights and rankings

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ROA 0.7%
-10.8% YoY+32.9% QoQ
-0.0% 0.8%
+18.2% YoY
0.9%
+34.6% YoY
0.7%
+15.9% YoY
47%
NIM 2.9%
+3.0% YoY+1.9% QoQ
-0.7% 3.6%
+6.7% YoY
4.1%
+4.4% YoY
3.8%
+5.1% YoY
Bottom 14.8% in tier
Efficiency Ratio 77.5%
+3.3% YoY-3.9% QoQ
+0.4% 77.0%
-3.1% YoY
77.1%
-0.1% YoY
79.7%
-3.3% YoY
51%
Delinquency Rate 0.3%
-15.8% YoY+53.3% QoQ
-0.6 0.9%
+4.2% YoY
1.2%
-6.4% YoY
1.3%
-2.1% YoY
16%
Loan To Share 78.1%
+5.0% YoY+3.2% QoQ
+5.9% 72.2%
-1.1% YoY
72.9%
+1.7% YoY
67.4%
-1.7% YoY
58%
AMR $25,123
+5.6% YoY+2.7% QoQ
+$447 $24,676
+3.4% YoY
$17,497
+5.6% YoY
$19,687
+2.0% YoY
63%
CD Concentration 28.6%
+12.9% YoY+2.7% QoQ
+4.2% 24.4% 20.5% 19.8% 50%
Indirect Auto % 0.0% -13.8% 13.8% 4.4% 7.8% 50%

Signature Analysis

Strengths (1)

Wallet Share Momentum

growth
#451 of 513 • Top 87.9% in tier

Average member relationship growing 5%+ year-over-year. Members are significantly deepening their engagement.

Why This Signature
AMR Growth (YoY): 5.62%
(Tier: 4.17%, National: 4.00%)
better than tier avg
513 of 1069 Mid-Small & Community CUs have this signature | 662 nationally
↑ Growing +180 CUs YoY | Rank worsening

Concerns (3)

Flatlined Growth

risk
#7 of 41 • Bottom 15.0% in tier

Asset growth stalled (-2% to +2%) despite healthy profitability (>0.25% ROA). Suggests untapped opportunity or strategic drift worth investigating.

Why This Signature
Asset Growth (YoY): -0.46%
(Tier: 5.37%, National: 3.54%)
worse than tier avg
Return on Assets: 0.73%
(Tier: 0.75%, National: 0.67%)
worse than tier avg
41 of 1069 Mid-Small & Community CUs have this signature | 59 nationally
→ No prior data (41 CUs now) | New qualifier

Membership Headwinds

decline
#154 of 554 • Bottom 27.7% in tier

Membership declining year-over-year. They need solutions to stop the bleeding before it impacts revenue.

Why This Signature
Member Growth (YoY): -4.48%
(Tier: 0.69%, National: 4.32%)
worse than tier avg
554 of 1069 Mid-Small & Community CUs have this signature | 652 nationally
→ No prior data (554 CUs now) | New qualifier

Stagnation Risk

risk
#348 of 554 • Bottom 62.8% in tier

Membership shrinking at least 0.5% year-over-year. Declining member base creates long-term risk even if current operations appear healthy.

Why This Signature
Member Growth (YoY): -4.48%
(Tier: 0.69%, National: 4.32%)
worse than tier avg
Loan Growth (YoY): 3.69%
(Tier: 4.11%, National: 111.96%)
worse than tier avg
Delinquency Rate: 0.30%
(Tier: 0.89%, National: 1.28%)
but better than tier avg
554 of 1069 Mid-Small & Community CUs have this signature | 652 nationally
→ No prior data (554 CUs now) | New qualifier

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 1069 peers in tier

Top Strengths (7 metrics)

1
Indirect Auto Concentration (%)
balance_sheet
Value: 0.00%
Peer Median: -
#1 of 1069 Top 0.0% in 100M-500M tier
73
First Mortgage Concentration (%)
balance_sheet
Value: 5.82%
Peer Median: -
#73 of 1069 Top 6.7% in 100M-500M tier
81
Total Deposits
balance_sheet
Value: $365.69M
Peer Median: -
#81 of 1069 Top 7.5% in 100M-500M tier
86
Total Loans
balance_sheet
Value: $285.75M
Peer Median: -
#86 of 1069 Top 8.0% in 100M-500M tier
91
Total Assets
balance_sheet
Value: $416.72M
Peer Median: -
#91 of 1069 Top 8.4% in 100M-500M tier
116
Total Members
engagement
Value: 25,930
Peer Median: -
#116 of 1069 Top 10.8% in 100M-500M tier
174
Total Delinquency Rate (60+ days)
risk
Value: 0.30%
Peer Median: -
#174 of 1069 Top 16.2% in 100M-500M tier

Top Weaknesses (5 metrics)

944
Deposit Growth Rate
growth
Value: -1.20%
Peer Median: -
#944 of 1069 Bottom 11.8% in 100M-500M tier
942
Member Growth Rate
growth
Value: -4.48%
Peer Median: -
#942 of 1069 Bottom 12.0% in 100M-500M tier
929
Asset Growth Rate
growth
Value: -0.46%
Peer Median: -
#929 of 1069 Bottom 13.2% in 100M-500M tier
911
Net Interest Margin (NIM)
profitability
Value: 2.90%
Peer Median: -
#911 of 1069 Bottom 14.9% in 100M-500M tier
806
Members Per Employee (MPE)
engagement
Value: 264.592
Peer Median: -
#806 of 1069 Bottom 24.7% in 100M-500M tier
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