BlastPoint's Credit Union Scorecard

HEART OF LOUISIANA

Charter #10164 ยท LA

1077 CUs in 100M-500M nationally 22 in LA

HEART OF LOUISIANA has 6 strengths but faces 8 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Wallet Share Momentum: Top 69.6% in tier
  • + ROA 0.15% above tier average
  • + Net Interest Margin 1.03% above tier average
  • + Indirect Auto Concentration (%): Top 0.0% in tier
  • + Share Certificate Concentration (%): Top 2.2% in tier
  • + Net Worth Ratio: Top 7.5% in tier

Key Concerns

Areas that may need attention

  • - Margin Compression: Bottom 20.8% in tier
  • - Efficiency Drag: Bottom 21.7% in tier
  • - Stagnation Risk: Bottom 29.1% in tier
  • - Membership Headwinds: Bottom 30.2% in tier
  • - Liquidity Overhang: Bottom 56.4% in tier
  • - Efficiency ratio 4.21% above tier (higher cost structure)
  • - Average Member Relationship (AMR): Bottom 1.3% in tier
  • - Loan-to-Member Ratio (LMR): Bottom 3.6% in tier

Core Metrics

As of 2025-Q3

Metric Current vs Tier Tier Avg State Avg (LA) National Avg Tier Percentile
Members 16,391
-0.8% YoY-1.3% QoQ
+762 15,628
-3.4% YoY
9,352
+2.6% YoY
33,089
+6.1% YoY
63%
Assets $138.3M
+4.1% YoY-1.1% QoQ
$-93.0M $231.3M
-0.0% YoY
$121.4M
+4.9% YoY
$547.7M
+7.8% YoY
25%
Loans $74.4M
+8.8% YoY+0.7% QoQ
$-73.4M $147.8M
-1.4% YoY
$86.9M
+5.1% YoY
$388.7M
+8.6% YoY
19%
Deposits $115.7M
+3.4% YoY-1.5% QoQ
$-84.5M $200.3M
-0.0% YoY
$103.9M
+6.5% YoY
$464.6M
+9.3% YoY
22%

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Tier 1
50+ financial metrics with peer benchmarks
Performance signatures (strengths & concerns)
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ROA 0.9%
-26.0% YoY+25.0% QoQ
+0.1% 0.8%
+15.5% YoY
0.5%
+1.1% YoY
0.7%
+273.4% YoY
62%
NIM 4.6%
-2.7% YoY+1.4% QoQ
+1.0% 3.6%
+6.9% YoY
4.3%
+3.2% YoY
3.7%
+5.0% YoY
Top 7.2% in tier
Efficiency Ratio 81.5%
+4.6% YoY-0.5% QoQ
+4.2% 77.3%
-3.0% YoY
82.9%
-3.6% YoY
79.1%
-3.3% YoY
65%
Delinquency Rate 0.4%
-62.7% YoY-4.5% QoQ
-0.4 0.9%
+7.6% YoY
1.8%
-12.2% YoY
1.2%
-0.9% YoY
31%
Loan To Share 64.2%
+5.2% YoY+2.2% QoQ
-8.5% 72.7%
-1.5% YoY
70.9%
-2.6% YoY
68.0%
-1.7% YoY
30%
AMR $11,597
+6.3% YoY+0.6% QoQ
$-13K $24,363
+2.9% YoY
$13,297
+2.9% YoY
$19,418
+1.3% YoY
Bottom 1.2% in tier
CD Concentration 2.1%
-39.8% YoY-32.4% QoQ
-22.3% 24.4%
+4.2% YoY
15.0%
+9.1% YoY
19.6%
+6.2% YoY
50%
Indirect Auto % 0.0% -14.0% 14.0%
-5.7% YoY
5.3%
+10.6% YoY
7.9%
-2.9% YoY
50%

Signature Analysis

Strengths (1)

Wallet Share Momentum

growth
#335 of 481 โ€ข Top 69.6% in tier

Average member relationship growing 5%+ year-over-year. Members are significantly deepening their engagement.

Why This Signature
AMR Growth (YoY): 6.30%
(Tier: 3.68%, National: 4.19%)
better than tier avg
481 of 1077 Community CUs have this signature | 620 nationally
โ†‘ Growing +201 CUs YoY | New qualifier

Concerns (5)

Margin Compression

decline
#88 of 136 โ€ข Bottom 20.8% in tier

Profitability above 0.75% ROA but margins eroding by at least 0.10%. Something changed - rising costs or falling yields need addressing.

Why This Signature
Return on Assets: 0.94%
(Tier: 0.77%, National: 0.71%)
but better than tier avg
ROA (Prior Year): 1.26%
(Tier: 0.66%, National: 0.67%)
but better than tier avg
ROA Change (YoY): -0.33% points
(Tier: 0.11% points, National: 0.05% points)
worse than tier avg
136 of 1077 Community CUs have this signature | 169 nationally
โ†“ Shrinking -43 CUs YoY | New qualifier

Efficiency Drag

risk
#383 of 521 โ€ข Bottom 21.7% in tier

High efficiency ratio (>80%) indicates elevated operating costs relative to revenue. Margin improvement opportunities may exist.

Why This Signature
Efficiency Ratio: 81.49%
(Tier: 77.15%, National: 79.10%)
worse than tier avg
ROA Change (YoY): -0.33% points
(Tier: 0.11% points, National: 0.05% points)
worse than tier avg
Member Growth (YoY): -0.81%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
521 of 1077 Community CUs have this signature | 624 nationally
โ†“ Shrinking -113 CUs YoY | New qualifier

Stagnation Risk

risk
#480 of 550 โ€ข Bottom 29.1% in tier

Membership declining year-over-year. Shrinking member base creates long-term risk even if current operations appear healthy.

Why This Signature
Member Growth (YoY): -0.81%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
Loan Growth (YoY): 8.78%
(Tier: 3.65%, National: 36.38%)
but better than tier avg
Delinquency Rate: 0.43%
(Tier: 0.85%, National: 1.23%)
but better than tier avg
550 of 1077 Community CUs have this signature | 648 nationally
โ†’ Stable (555โ†’550 CUs) -5 CUs YoY | New qualifier

Membership Headwinds

decline
#497 of 550 โ€ข Bottom 30.2% in tier

Membership declining year-over-year. They need solutions to stop the bleeding before it impacts revenue.

Why This Signature
Member Growth (YoY): -0.81%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
550 of 1077 Community CUs have this signature | 648 nationally
โ†’ Stable (555โ†’550 CUs) -5 CUs YoY | New qualifier

Liquidity Overhang

risk
#76 of 134 โ€ข Bottom 56.4% in tier

Very high net worth ratio (>12%). Strong capital position may indicate opportunity to deploy capital more productively.

Why This Signature
Net Worth Ratio: 16.94%
(Tier: 11.95%, National: 14.51%)
but better than tier avg
Loan-to-Share Ratio: 64.24%
(Tier: 74.56%, National: 67.96%)
worse than tier avg
134 of 1077 Community CUs have this signature | 155 nationally
โ†‘ Growing +25 CUs YoY | Rank worsening

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 1077 peers in tier

Top Strengths (8 metrics)

1
Indirect Auto Concentration (%)
balance_sheet
Value: 0.00%
Peer Avg: -
#1 of 1077 Top 0.0% in 100M-500M tier
25
Share Certificate Concentration (%)
balance_sheet
Value: 2.07%
Peer Avg: -
#25 of 1077 Top 2.2% in 100M-500M tier
78
Net Interest Margin (NIM)
profitability
Value: 4.61%
Peer Avg: -
#78 of 1077 Top 7.1% in 100M-500M tier
82
Net Worth Ratio
risk
Value: 16.94%
Peer Avg: -
#82 of 1077 Top 7.5% in 100M-500M tier
211
Loan Growth Rate
growth
Value: 8.78%
Peer Avg: -
#211 of 1077 Top 19.5% in 100M-500M tier
230
First Mortgage Concentration (%)
balance_sheet
Value: 15.34%
Peer Avg: -
#230 of 1077 Top 21.3% in 100M-500M tier
237
Members Per Employee (MPE)
engagement
Value: 390.262
Peer Avg: -
#237 of 1077 Top 21.9% in 100M-500M tier
264
AMR Growth Rate
growth
Value: 6.30%
Peer Avg: -
#264 of 1077 Top 24.4% in 100M-500M tier

Top Weaknesses (4 metrics)

1064
Average Member Relationship (AMR)
engagement
Value: $11,597
Peer Avg: -
#1064 of 1077 Bottom 1.3% in 100M-500M tier
1039
Loan-to-Member Ratio (LMR)
engagement
Value: $4,536
Peer Avg: -
#1039 of 1077 Bottom 3.6% in 100M-500M tier
877
Total Loans
balance_sheet
Value: $74.35M
Peer Avg: -
#877 of 1077 Bottom 18.7% in 100M-500M tier
838
Total Deposits
balance_sheet
Value: $115.74M
Peer Avg: -
#838 of 1077 Bottom 22.3% in 100M-500M tier
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