BlastPoint's Credit Union Scorecard

TRADEMARK

Charter #1133 · ME

100M-500M
1070 CUs in 100M-500M nationally 32 in ME

TRADEMARK has 5 strengths but faces 7 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Wallet Share Momentum: Top 50.0% in tier
  • + ROA 1.55% above tier average
  • + Net Interest Margin 0.07% above tier average
  • + Fee Income Per Member: Top 1.2% in tier
  • + AMR Growth Rate: Top 9.4% in tier

Key Concerns

Areas that may need attention

  • - Indirect Auto Dependency: Bottom 50.0% in tier
  • - Membership Headwinds: Bottom 50.0% in tier
  • - Credit Risk Growth: Bottom 50.0% in tier
  • - Stagnation Risk: Bottom 50.0% in tier
  • - Credit Quality Pressure: Bottom 50.0% in tier
  • - Delinquency rate 0.19% above tier average
  • - Member decline: -2.9% YoY

Core Metrics

As of 2026-Q1

Metric Current vs Tier Tier Avg State Avg (ME) National Avg Tier Percentile
Members 8,110
-2.9% YoY-3.3% QoQ
-7.0K 15,145
-2.5% YoY
16,050
+1.9% YoY
33,913
+5.7% YoY
19%
Assets $132.6M
+6.9% YoY+6.1% QoQ
$-99.1M $231.7M
+0.8% YoY
$279.7M
+5.3% YoY
$578.3M
+9.0% YoY
21%
Loans $86.4M
+6.8% YoY+0.6% QoQ
$-57.7M $144.1M
+0.2% YoY
$190.6M
+4.6% YoY
$402.4M
+8.7% YoY
27%
Deposits $118.3M
+6.7% YoY+6.3% QoQ
$-82.8M $201.1M
+0.4% YoY
$245.5M
+5.2% YoY
$494.3M
+9.1% YoY
23%

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Tier 1
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Performance signatures (strengths & concerns)
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ROA 2.3%
+2974.9% YoY+507.0% QoQ
+1.5% 0.7%
+5.1% YoY
0.8%
+5.6% YoY
0.4%
-39.2% YoY
Top 1.9% in tier
NIM 3.7%
-3.9% YoY-6.7% QoQ
+0.1% 3.6%
+4.6% YoY
3.5%
+1.0% YoY
3.8%
+4.1% YoY
56%
Efficiency Ratio 64.6%
-30.0% YoY-24.8% QoQ
-13.5% 78.0%
-1.7% YoY
77.8%
-1.1% YoY
84.6%
+2.8% YoY
Top 14.2% in tier
Delinquency Rate 1.0%
+13.7% YoY-5.5% QoQ
+0.2 0.8%
+7.1% YoY
0.7%
+13.3% YoY
1.2%
+3.4% YoY
74%
Loan To Share 73.1%
+0.0% YoY-5.4% QoQ
+2.6% 70.4%
-0.4% YoY
72.9%
-1.6% YoY
65.6%
-1.4% YoY
52%
AMR $25,245
+9.9% YoY+7.4% QoQ
+$327 $24,918
+2.7% YoY
$25,927
+3.7% YoY
$19,920
+1.6% YoY
63%
CD Concentration 27.5%
+23.8% YoY+2.6% QoQ
+3.2% 24.3% 25.4% 19.8% 50%
Indirect Auto % 26.2%
+7.2% YoY+2.6% QoQ
+12.4% 13.8% 16.4% 7.7% 50%

Signature Analysis

Strengths (1)

Wallet Share Momentum

growth
#126 of 491 • Top 50.0% in tier

Average member relationship growing 5%+ year-over-year. Members are significantly deepening their engagement.

Why This Signature
AMR Growth (YoY): 9.92%
(Tier: 3.74%, National: 6.36%)
better than tier avg
491 of 1070 Mid-Small & Community CUs have this signature | 637 nationally
↑ Growing +107 CUs YoY | New qualifier

Concerns (5)

Indirect Auto Dependency

risk
#104 of 504 • Bottom 50.0% in tier

Significant portion of loan portfolio in indirect auto (>15%). This concentration creates dependency on dealer relationships.

Why This Signature
Asset Growth (YoY): 6.90%
(Tier: 4.68%, National: 1663.40%)
but better than tier avg
Indirect Auto %: 26.20%
(Tier: 13.80%, National: 7.73%)
worse than tier avg
Member Growth (YoY): -2.90%
(Tier: 0.72%, National: 10.19%)
worse than tier avg
504 of 1070 Mid-Small & Community CUs have this signature | 745 nationally
↓ Shrinking -29 CUs YoY | Rank improving

Membership Headwinds

decline
#272 of 570 • Bottom 50.0% in tier

Membership declining year-over-year. They need solutions to stop the bleeding before it impacts revenue.

Why This Signature
Member Growth (YoY): -2.90%
(Tier: 0.72%, National: 10.19%)
worse than tier avg
570 of 1070 Mid-Small & Community CUs have this signature | 676 nationally
→ No prior data (570 CUs now) | New qualifier

Credit Risk Growth

risk
#269 of 476 • Bottom 50.0% in tier

Loan portfolio growing while delinquencies are rising. Expansion with deteriorating credit quality needs attention.

Why This Signature
Loan Growth (YoY): 6.76%
(Tier: 4.14%, National: 1.74%)
but better than tier avg
Delinquency Change (YoY): 0.12% points
(Tier: 0.03% points, National: 0.12% points)
worse than tier avg
476 of 1070 Mid-Small & Community CUs have this signature | 710 nationally
→ No prior data (476 CUs now) | New qualifier

Stagnation Risk

risk
#334 of 570 • Bottom 50.0% in tier

Membership shrinking at least 0.5% year-over-year. Declining member base creates long-term risk even if current operations appear healthy.

Why This Signature
Member Growth (YoY): -2.90%
(Tier: 0.72%, National: 10.19%)
worse than tier avg
Loan Growth (YoY): 6.76%
(Tier: 4.14%, National: 1.74%)
but better than tier avg
Delinquency Rate: 0.97%
(Tier: 0.76%, National: 1.19%)
worse than tier avg
570 of 1070 Mid-Small & Community CUs have this signature | 676 nationally
→ No prior data (570 CUs now) | New qualifier

Credit Quality Pressure

risk
#465 of 727 • Bottom 50.0% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 0.12% points
(Tier: 0.03% points, National: 0.12% points)
worse than tier avg
727 of 1070 Mid-Small & Community CUs have this signature | 1013 nationally
↓ Shrinking -60 CUs YoY | Rank worsening

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 1070 peers in tier

Top Strengths (6 metrics)

14
Fee Income Per Member
profitability
Value: $466.83
Peer Median: $154.95
#14 of 1070 Top 1.2% in 100M-500M tier
20
Return on Assets (ROA)
profitability
Value: 2.28%
Peer Median: 0.69%
#20 of 1070 Top 1.8% in 100M-500M tier
102
AMR Growth Rate
growth
Value: 9.92%
Peer Median: 3.46%
#102 of 1070 Top 9.4% in 100M-500M tier
153
Efficiency Ratio
profitability
Value: 64.57%
Peer Median: 78.68%
#153 of 1070 Top 14.2% in 100M-500M tier
227
Net Charge-Off Rate
risk
Value: 0.12%
Peer Median: 0.35%
#227 of 1070 Top 21.1% in 100M-500M tier
258
Deposit Growth Rate
growth
Value: 6.72%
Peer Median: 3.30%
#258 of 1070 Top 24.0% in 100M-500M tier

Top Weaknesses (5 metrics)

869
Total Members
engagement
Value: 8,110
Peer Median: 13,200
#869 of 1070 Bottom 18.9% in 100M-500M tier
858
Indirect Auto Concentration (%)
balance_sheet
Value: 26.20%
Peer Median: 6.61%
#858 of 1070 Bottom 19.9% in 100M-500M tier
842
Member Growth Rate
growth
Value: -2.90%
Peer Median: -0.06%
#842 of 1070 Bottom 21.4% in 100M-500M tier
842
Total Assets
balance_sheet
Value: $132.63M
Peer Median: $196.57M
#842 of 1070 Bottom 21.4% in 100M-500M tier
821
Total Deposits
balance_sheet
Value: $118.30M
Peer Median: $171.29M
#821 of 1070 Bottom 23.4% in 100M-500M tier
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