BlastPoint's Credit Union Scorecard

TRADEMARK

Charter #1133 · ME

100M-500M
1069 CUs in 100M-500M nationally 32 in ME

TRADEMARK has 2 strengths but faces 5 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Wallet Share Momentum: Top 50.0% in tier
  • + Net Interest Margin 0.36% above tier average

Key Concerns

Areas that may need attention

  • - Efficiency Drag: Bottom 50.0% in tier
  • - Indirect Auto Dependency: Bottom 50.0% in tier
  • - ROA 0.39% below tier average
  • - Efficiency ratio 8.88% above tier (higher cost structure)
  • - Delinquency rate 0.13% above tier average

Core Metrics

As of 2025-Q4

Metric Current vs Tier Tier Avg State Avg (ME) National Avg Tier Percentile
Members 8,389
+1.1% YoY+0.0% QoQ
-7.0K 15,437
-2.9% YoY
15,963
+1.6% YoY
33,374
+5.7% YoY
20%
Assets $125.0M
+5.3% YoY-0.3% QoQ
$-106.9M $231.9M
+1.3% YoY
$273.7M
+6.0% YoY
$561.6M
+9.7% YoY
16%
Loans $85.9M
+7.5% YoY+0.9% QoQ
$-61.4M $147.3M
-0.1% YoY
$190.1M
+4.4% YoY
$397.0M
+8.8% YoY
26%
Deposits $111.3M
+5.6% YoY-0.6% QoQ
$-89.6M $200.8M
+0.8% YoY
$239.3M
+5.9% YoY
$477.3M
+9.7% YoY
19%

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Tier 1
50+ financial metrics with peer benchmarks
Performance signatures (strengths & concerns)
AI-generated insights and rankings

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ROA 0.4%
+2.4% YoY-6.5% QoQ
-0.4% 0.8%
+18.2% YoY
0.9%
+5.3% YoY
0.7%
+15.9% YoY
23%
NIM 4.0%
+3.9% YoY-0.1% QoQ
+0.4% 3.6%
+6.7% YoY
3.6%
+4.8% YoY
3.8%
+5.1% YoY
71%
Efficiency Ratio 85.9%
-1.7% YoY-0.1% QoQ
+8.9% 77.0%
-3.1% YoY
76.4%
-1.6% YoY
79.7%
-3.3% YoY
80%
Delinquency Rate 1.0%
-16.2% YoY-44.9% QoQ
+0.1 0.9%
+4.2% YoY
0.8%
+17.6% YoY
1.3%
-2.1% YoY
70%
Loan To Share 77.2%
+1.8% YoY+1.5% QoQ
+5.0% 72.2%
-1.1% YoY
74.9%
-2.1% YoY
67.4%
-1.7% YoY
56%
AMR $23,505
+5.3% YoY+0.0% QoQ
$-1K $24,676
+3.4% YoY
$25,603
+4.2% YoY
$19,687
+2.0% YoY
55%
CD Concentration 26.8%
+16.3% YoY+7.3% QoQ
+2.3% 24.4% 25.1% 19.8% 50%
Indirect Auto % 25.5%
+9.9% YoY-1.3% QoQ
+11.8% 13.8% 15.9% 7.8% 50%

Signature Analysis

Strengths (1)

Wallet Share Momentum

growth
#481 of 513 • Top 50.0% in tier

Average member relationship growing 5%+ year-over-year. Members are significantly deepening their engagement.

Why This Signature
AMR Growth (YoY): 5.27%
(Tier: 4.17%, National: 4.00%)
better than tier avg
513 of 1069 Mid-Small & Community CUs have this signature | 662 nationally
↑ Growing +180 CUs YoY | New qualifier

Concerns (2)

Efficiency Drag

risk
#43 of 538 • Bottom 50.0% in tier

High efficiency ratio (>80%) indicates elevated operating costs relative to revenue. Margin improvement opportunities may exist.

Why This Signature
Efficiency Ratio: 85.90%
(Tier: 76.88%, National: 79.67%)
worse than tier avg
ROA Change (YoY): 0.01% points
(Tier: 0.11% points, National: 0.02% points)
worse than tier avg
Member Growth (YoY): 1.08%
(Tier: 0.69%, National: 4.32%)
but better than tier avg
538 of 1069 Mid-Small & Community CUs have this signature | 633 nationally
↓ Shrinking -98 CUs YoY | Rank improving

Indirect Auto Dependency

risk
#298 of 506 • Bottom 50.0% in tier

Significant portion of loan portfolio in indirect auto (>15%). This concentration creates dependency on dealer relationships.

Why This Signature
Asset Growth (YoY): 5.25%
(Tier: 5.37%, National: 3.54%)
worse than tier avg
Indirect Auto %: 25.55%
(Tier: 13.79%, National: 7.78%)
worse than tier avg
Member Growth (YoY): 1.08%
(Tier: 0.69%, National: 4.32%)
but better than tier avg
506 of 1069 Mid-Small & Community CUs have this signature | 745 nationally
↓ Shrinking -35 CUs YoY | Rank improving

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 1069 peers in tier

Top Strengths (0 metrics)

No strength rankings available

Top Weaknesses (6 metrics)

894
Total Assets
balance_sheet
Value: $124.99M
Peer Median: -
#894 of 1069 Bottom 16.5% in 100M-500M tier
869
Total Deposits
balance_sheet
Value: $111.26M
Peer Median: -
#869 of 1069 Bottom 18.8% in 100M-500M tier
860
Total Members
engagement
Value: 8,389
Peer Median: -
#860 of 1069 Bottom 19.6% in 100M-500M tier
858
Efficiency Ratio
profitability
Value: 85.90%
Peer Median: -
#858 of 1069 Bottom 19.8% in 100M-500M tier
852
Indirect Auto Concentration (%)
balance_sheet
Value: 25.55%
Peer Median: -
#852 of 1069 Bottom 20.4% in 100M-500M tier
822
Return on Assets (ROA)
profitability
Value: 0.37%
Peer Median: -
#822 of 1069 Bottom 23.2% in 100M-500M tier
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