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TRADEMARK

Charter #1133 · ME

100M-500M
1024 CUs in 100M-500M nationally 33 in ME

TRADEMARK has 4 strengths but faces 8 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Wallet Share Momentum: Top 50.0% in tier
  • + ROA 0.20% above tier average
  • + Net Interest Margin 0.18% above tier average
  • + Fee Income Per Member: Top 7.3% in tier

Key Concerns

Areas that may need attention

  • - Credit Quality Pressure: Bottom 50.0% in tier
  • - Indirect Auto Dependency: Bottom 50.0% in tier
  • - Stagnation Risk: Bottom 50.0% in tier
  • - Credit Risk Growth: Bottom 50.0% in tier
  • - Membership Headwinds: Bottom 50.0% in tier
  • - Delinquency rate 1.18% above tier average
  • - Member decline: -3.4% YoY
  • - Total Delinquency Rate (60+ days): Bottom 6.9% in tier

NEW · Q2 2026 RECAP

Your Quarter, Wrapped

A 35-second highlight reel of your Q2 2026 — the wins worth celebrating and the one signal worth watching, pulled straight from your scorecard data.

Q2 2026 at a glance

  • One of 1,024 credit unions with $100M-$500M in assets nationally, and 1 of 33 that size in Maine.
  • Shares and deposits +6.8% year over year ($117M in shares and deposits).
  • Membership: 8,148 members, -3.4% vs a year ago.
  • Delinquency rate 2.06%.
  • Return on assets 1.07%.
  • Efficiency ratio 76.15% vs a 76.73% peer average.
  • Loan-to-share ratio 74.27% vs a 71.54% peer average.

Data period: Q2 2026 NCUA call report. Animation disabled (reduced-motion preference). Full details in the metrics table below.

Core Metrics

As of 2026-Q2

Metric Current vs Tier Tier Avg State Avg (ME) National Avg Tier Percentile
Members 8,148
-3.4% YoY+0.5% QoQ
-7.0K 15,168
-2.6% YoY
16,125
+1.5% YoY
34,678
+6.6% YoY
19%
Assets $131.6M
+6.7% YoY-0.8% QoQ
$-100.4M $232.0M
+0.7% YoY
$282.5M
+5.4% YoY
$593.1M
+10.2% YoY
20%
Loans $87.1M
+2.4% YoY+0.8% QoQ
$-59.2M $146.3M
+0.2% YoY
$195.0M
+5.1% YoY
$418.6M
+10.1% YoY
27%
Deposits $117.3M
+6.8% YoY-0.9% QoQ
$-83.5M $200.7M
+0.2% YoY
$246.1M
+4.8% YoY
$504.8M
+10.3% YoY
22%

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Tier 1
50+ financial metrics with peer benchmarks
Performance signatures (strengths & concerns)
AI-generated insights and rankings

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ROA 1.1%
+231.3% YoY-53.2% QoQ
+0.2% 0.9%
+12.5% YoY
0.8%
-4.3% YoY
1.2%
+121.4% YoY
69%
NIM 3.9%
-1.7% YoY+4.5% QoQ
+0.2% 3.7%
+4.5% YoY
3.6%
+1.9% YoY
3.8%
+2.3% YoY
63%
Efficiency Ratio 76.1%
-13.4% YoY+17.9% QoQ
-0.6% 76.7%
-0.8% YoY
78.1%
+1.5% YoY
83.0%
-5.3% YoY
46%
Delinquency Rate 2.1%
+140.9% YoY+113.0% QoQ
+1.2 0.9%
+6.6% YoY
0.9%
+26.9% YoY
1.3%
+2.6% YoY
Bottom 6.9% in tier
Loan To Share 74.3%
-4.1% YoY+1.6% QoQ
+2.7% 71.5%
-0.3% YoY
74.1%
-1.3% YoY
66.4%
-1.4% YoY
52%
AMR $25,079
+8.5% YoY-0.7% QoQ
$-27 $25,107
+3.2% YoY
$26,047
+3.5% YoY
$20,028
-0.9% YoY
61%
CD Concentration 27.1%
+20.0% YoY-1.2% QoQ
+2.6% 24.6% 25.5% 20.0% 50%
Indirect Auto % 25.9%
+0.3% YoY-1.0% QoQ
+12.3% 13.6% 16.8% 7.7% 50%

Signature Analysis

Strengths (1)

Wallet Share Momentum

growth
#179 of 483 • Top 50.0% in tier

Average member relationship growing 5%+ year-over-year. Members are significantly deepening their engagement.

Why This Signature
AMR Growth (YoY): 8.54%
(Tier: 3.97%, National: 35.20%)
better than tier avg
483 of 1024 Mid-Small & Community CUs have this signature | 635 nationally
↑ Growing +52 CUs YoY | New qualifier

Concerns (5)

Credit Quality Pressure

risk
#29 of 693 • Bottom 50.0% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 1.20% points
(Tier: 0.04% points, National: 0.08% points)
worse than tier avg
693 of 1024 Mid-Small & Community CUs have this signature | 962 nationally
↓ Shrinking -83 CUs YoY | Rank improving

Indirect Auto Dependency

risk
#111 of 476 • Bottom 50.0% in tier

Significant portion of loan portfolio in indirect auto (>15%). This concentration creates dependency on dealer relationships.

Why This Signature
Asset Growth (YoY): 6.67%
(Tier: 4.62%, National: 3.30%)
but better than tier avg
Indirect Auto %: 25.94%
(Tier: 13.63%, National: 7.71%)
worse than tier avg
Member Growth (YoY): -3.37%
(Tier: 0.46%, National: 15.67%)
worse than tier avg
476 of 1024 Mid-Small & Community CUs have this signature | 714 nationally
↓ Shrinking -57 CUs YoY | Rank improving

Stagnation Risk

risk
#161 of 549 • Bottom 50.0% in tier

Membership shrinking at least 0.5% year-over-year. Declining member base creates long-term risk even if current operations appear healthy.

Why This Signature
Member Growth (YoY): -3.37%
(Tier: 0.46%, National: 15.67%)
worse than tier avg
Loan Growth (YoY): 2.45%
(Tier: 4.13%, National: 78.26%)
worse than tier avg
Delinquency Rate: 2.06%
(Tier: 0.87%, National: 1.26%)
worse than tier avg
549 of 1024 Mid-Small & Community CUs have this signature | 653 nationally
↓ Shrinking -15 CUs YoY | New qualifier

Credit Risk Growth

risk
#164 of 472 • Bottom 50.0% in tier

Loan portfolio growing while delinquencies are rising. Expansion with deteriorating credit quality needs attention.

Why This Signature
Loan Growth (YoY): 2.45%
(Tier: 4.13%, National: 78.26%)
worse than tier avg
Delinquency Change (YoY): 1.20% points
(Tier: 0.04% points, National: 0.08% points)
worse than tier avg
472 of 1024 Mid-Small & Community CUs have this signature | 688 nationally
↑ Growing +32 CUs YoY | Rank worsening

Membership Headwinds

decline
#218 of 549 • Bottom 50.0% in tier

Membership declining year-over-year. They need solutions to stop the bleeding before it impacts revenue.

Why This Signature
Member Growth (YoY): -3.37%
(Tier: 0.46%, National: 15.67%)
worse than tier avg
549 of 1024 Mid-Small & Community CUs have this signature | 653 nationally
↓ Shrinking -15 CUs YoY | New qualifier

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 1024 peers in tier

Top Strengths (3 metrics)

76
Fee Income Per Member
profitability
Value: $279.44
Peer Median: $159.88
#76 of 1024 Top 7.3% in 100M-500M tier
138
AMR Growth Rate
growth
Value: 8.54%
Peer Median: 3.53%
#138 of 1024 Top 13.4% in 100M-500M tier
231
Deposit Growth Rate
growth
Value: 6.77%
Peer Median: 3.58%
#231 of 1024 Top 22.5% in 100M-500M tier

Top Weaknesses (6 metrics)

954
Total Delinquency Rate (60+ days)
risk
Value: 2.06%
Peer Median: 0.71%
#954 of 1024 Bottom 6.9% in 100M-500M tier
847
Member Growth Rate
growth
Value: -3.37%
Peer Median: -0.03%
#847 of 1024 Bottom 17.4% in 100M-500M tier
828
Total Members
engagement
Value: 8,148
Peer Median: 13,128
#828 of 1024 Bottom 19.2% in 100M-500M tier
820
Indirect Auto Concentration (%)
balance_sheet
Value: 25.94%
Peer Median: 6.15%
#820 of 1024 Bottom 20.0% in 100M-500M tier
819
Total Assets
balance_sheet
Value: $131.59M
Peer Median: $196.38M
#819 of 1024 Bottom 20.1% in 100M-500M tier
798
Total Deposits
balance_sheet
Value: $117.26M
Peer Median: $170.77M
#798 of 1024 Bottom 22.2% in 100M-500M tier
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