BlastPoint's Credit Union Scorecard

KELLY COMMUNITY

Charter #15467 ยท TX

1077 CUs in 100M-500M nationally 79 in TX

KELLY COMMUNITY has 10 strengths but faces 2 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Organic Growth Engine: Top 3.1% in tier
  • + Organic Growth Leader: Top 4.9% in tier
  • + Emerging Performer: Top 37.9% in tier
  • + Credit Quality Leader: Top 93.5% in tier
  • + ROA 0.14% above tier average
  • + Net Interest Margin 0.09% above tier average
  • + Strong member growth: 5.7% YoY
  • + Indirect Auto Concentration (%): Top 0.0% in tier
  • + Fee Income Per Member: Top 5.3% in tier
  • + Member Growth Rate: Top 7.8% in tier

Key Concerns

Areas that may need attention

  • - Shrinking Wallet Share: Bottom 13.2% in tier
  • - AMR Growth Rate: Bottom 9.7% in tier

Core Metrics

As of 2025-Q3

Metric Current vs Tier Tier Avg State Avg (TX) National Avg Tier Percentile
Members 10,406
+5.7% YoY+1.5% QoQ
-5.2K 15,628
-3.4% YoY
26,896
+3.7% YoY
33,089
+6.1% YoY
32%
Assets $167.6M
+0.6% YoY-0.7% QoQ
$-63.7M $231.3M
-0.0% YoY
$411.3M
+5.9% YoY
$547.7M
+7.8% YoY
38%
Loans $129.1M
+7.5% YoY+4.2% QoQ
$-18.7M $147.8M
-1.4% YoY
$295.8M
+5.3% YoY
$388.7M
+8.6% YoY
52%
Deposits $145.1M
-0.4% YoY-1.2% QoQ
$-55.2M $200.3M
-0.0% YoY
$341.5M
+6.1% YoY
$464.6M
+9.3% YoY
38%

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Tier 1
50+ financial metrics with peer benchmarks
Performance signatures (strengths & concerns)
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ROA 0.9%
+968.3% YoY-3.2% QoQ
+0.1% 0.8%
+15.5% YoY
0.5%
-24.0% YoY
0.7%
+273.4% YoY
61%
NIM 3.7%
+36.0% YoY+4.2% QoQ
+0.1% 3.6%
+6.9% YoY
3.9%
+4.3% YoY
3.7%
+5.0% YoY
55%
Efficiency Ratio 74.0%
-17.3% YoY+0.5% QoQ
-3.2% 77.3%
-3.0% YoY
79.6%
-0.9% YoY
79.1%
-3.3% YoY
38%
Delinquency Rate 0.4%
-33.1% YoY+42.1% QoQ
-0.5 0.9%
+7.6% YoY
1.2%
+20.3% YoY
1.2%
-0.9% YoY
24%
Loan To Share 89.0%
+7.9% YoY+5.5% QoQ
+16.3% 72.7%
-1.5% YoY
71.8%
-2.5% YoY
68.0%
-1.7% YoY
83%
AMR $26,352
-2.4% YoY-0.2% QoQ
+$2K $24,363
+2.9% YoY
$17,515
+1.3% YoY
$19,418
+1.3% YoY
70%
CD Concentration 33.6%
-3.7% YoY+6.4% QoQ
+9.2% 24.4%
+4.2% YoY
20.9%
+7.1% YoY
19.6%
+6.2% YoY
50%
Indirect Auto % 0.0% -14.0% 14.0%
-5.7% YoY
7.2%
-0.2% YoY
7.9%
-2.9% YoY
50%

Signature Analysis

Strengths (4)

Organic Growth Engine

growth
#57 of 603 โ€ข Top 3.1% in tier

Growing membership while maintaining profitability. Healthy fundamentals in place.

Why This Signature
Member Growth (YoY): 5.71%
(Tier: 0.88%, National: 9.37%)
better than tier avg
Return on Assets: 0.92%
(Tier: 0.77%, National: 0.71%)
better than tier avg
Indirect Auto %: 0.00%
(Tier: 13.97%, National: 7.90%)
better than tier avg
603 of 1077 Community CUs have this signature | 917 nationally
โ†’ Stable (608โ†’603 CUs) -5 CUs YoY | Rank improving

Organic Growth Leader

growth
#65 of 430 โ€ข Top 4.9% in tier

Attracting members (0.5-50% YoY) without heavy indirect auto dependency (<20%). Healthy, sustainable growth model.

Why This Signature
Member Growth (YoY): 5.71%
(Tier: 0.88%, National: 9.37%)
better than tier avg
Indirect Auto %: 0.00%
(Tier: 13.97%, National: 7.90%)
better than tier avg
430 of 1077 Community CUs have this signature | 608 nationally
โ†“ Shrinking -21 CUs YoY | Rank improving

Emerging Performer

growth
#73 of 191 โ€ข Top 37.9% in tier

Smaller CU (bottom 50% by assets in tier) with strong profitability (ROA > 0.5%) AND growth (members >= 1%). Emerging leaders worth watching.

Why This Signature
Return on Assets: 0.92%
(Tier: 0.77%, National: 0.71%)
better than tier avg
Member Growth (YoY): 5.71%
(Tier: 0.88%, National: 9.37%)
better than tier avg
191 of 1077 Community CUs have this signature | 288 nationally
โ†‘ Growing +20 CUs YoY | New qualifier

Credit Quality Leader

growth
#318 of 340 โ€ข Top 93.5% in tier

Best-in-class credit quality (delinquency in bottom 25% of peer group). Conservative underwriting paying off.

Why This Signature
Delinquency Rate: 0.37%
(Tier: 0.85%, National: 1.23%)
better than tier avg
Delinquency Change (YoY): -0.18% points
(Tier: 0.04% points, National: 0.07% points)
better than tier avg
340 of 1077 Community CUs have this signature | 457 nationally
โ†’ Stable (341โ†’340 CUs) -1 CUs YoY | New qualifier

Concerns (1)

Shrinking Wallet Share

decline
#133 of 244 โ€ข Bottom 13.2% in tier

Average member relationship declining year-over-year. Members may be moving money elsewhere or reducing engagement.

Why This Signature
AMR Growth (YoY): -2.45%
(Tier: 3.68%, National: 4.19%)
worse than tier avg
244 of 1077 Community CUs have this signature | 346 nationally
โ†“ Shrinking -221 CUs YoY | New qualifier

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 1077 peers in tier

Top Strengths (7 metrics)

1
Indirect Auto Concentration (%)
balance_sheet
Value: 0.00%
Peer Avg: -
#1 of 1077 Top 0.0% in 100M-500M tier
58
Fee Income Per Member
profitability
Value: $301.84
Peer Avg: -
#58 of 1077 Top 5.3% in 100M-500M tier
85
Member Growth Rate
growth
Value: 5.71%
Peer Avg: -
#85 of 1077 Top 7.8% in 100M-500M tier
185
Loan-to-Share Ratio
balance_sheet
Value: 89.02%
Peer Avg: -
#185 of 1077 Top 17.1% in 100M-500M tier
233
Loan-to-Member Ratio (LMR)
engagement
Value: $12,410
Peer Avg: -
#233 of 1077 Top 21.5% in 100M-500M tier
258
Total Delinquency Rate (60+ days)
risk
Value: 0.37%
Peer Avg: -
#258 of 1077 Top 23.9% in 100M-500M tier
265
Loan Growth Rate
growth
Value: 7.45%
Peer Avg: -
#265 of 1077 Top 24.5% in 100M-500M tier

Top Weaknesses (6 metrics)

973
AMR Growth Rate
growth
Value: -2.45%
Peer Avg: -
#973 of 1077 Bottom 9.7% in 100M-500M tier
935
First Mortgage Concentration (%)
balance_sheet
Value: 50.44%
Peer Avg: -
#935 of 1077 Bottom 13.3% in 100M-500M tier
915
Members Per Employee (MPE)
engagement
Value: 242.000
Peer Avg: -
#915 of 1077 Bottom 15.1% in 100M-500M tier
908
Deposit Growth Rate
growth
Value: -0.45%
Peer Avg: -
#908 of 1077 Bottom 15.8% in 100M-500M tier
878
Share Certificate Concentration (%)
balance_sheet
Value: 33.60%
Peer Avg: -
#878 of 1077 Bottom 18.6% in 100M-500M tier
829
Asset Growth Rate
growth
Value: 0.65%
Peer Avg: -
#829 of 1077 Bottom 23.1% in 100M-500M tier
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