HERITAGE

Charter #16626 | IN

1B-3B (304 CUs) Mid-Market (380 CUs)
11 1B-3B in IN

HERITAGE has 4 strengths but faces 8 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Relationship Depth Leader: Top 9.6% in tier
  • + Emerging Performer: Top 21.0% in tier
  • + Wallet Share Momentum: Top 21.5% in tier
  • + ROA 0.04% above tier average

Key Concerns

Areas that may need attention

  • - Indirect Auto Dependency: Bottom 14.5% in tier
  • - Efficiency Drag: Bottom 16.1% in tier
  • - Credit Quality Pressure: Bottom 26.8% in tier
  • - Growth-at-Risk: Bottom 28.8% in tier
  • - Efficiency ratio 6.59% above tier (higher cost structure)
  • - Total Deposits: Bottom 2.0% in tier
  • - Total Assets: Bottom 2.3% in tier
  • - Total Loans: Bottom 7.9% in tier

Core Metrics

As of 2025-Q3

Metric Current vs Tier Tier Avg State Avg (IN) National Avg Tier Percentile
Members 64,940
-0.5% YoY-0.6% QoQ
-33.7K 98,678
-1.9% YoY
22,637
+3.1% YoY
33,089
+6.1% YoY
Bottom 19.4% in tier
Assets $1.0B
+5.4% YoY+0.4% QoQ
$-698.0M $1.7B
+0.5% YoY
$383.9M
+8.8% YoY
$547.7M
+7.8% YoY
Bottom 2.0% in tier
Loans $707.1M
+1.4% YoY-0.1% QoQ
$-525.9M $1.2B
+0.5% YoY
$276.9M
+7.4% YoY
$388.7M
+8.6% YoY
Bottom 7.6% in tier
Deposits $834.3M
+4.8% YoY-0.7% QoQ
$-620.1M $1.5B
+1.3% YoY
$323.0M
+10.5% YoY
$464.6M
+9.3% YoY
Bottom 1.6% in tier
ROA 0.7%
+25.1% YoY+1.5% QoQ
+0.0% 0.7%
+13.4% YoY
0.9%
+24.5% YoY
0.7%
+273.4% YoY
60th in tier
NIM 3.3%
+6.8% YoY+2.2% QoQ
-0.0% 3.3%
+9.3% YoY
3.8%
+8.0% YoY
3.7%
+5.0% YoY
49th in tier
Efficiency Ratio 80.6%
-3.0% YoY+0.4% QoQ
+6.6% 74.0%
-10.9% YoY
77.7%
-3.5% YoY
79.1%
-3.3% YoY
Top 23.4% in tier
Delinquency Rate 0.3%
+2.6% YoY+70.4% QoQ
-0.5 0.8%
+6.1% YoY
1.3%
+19.3% YoY
1.2%
-0.9% YoY
Bottom 14.1% in tier
Loan To Share 84.8%
-3.3% YoY+0.6% QoQ
-0.4% 85.2%
-0.8% YoY
69.6%
-2.1% YoY
68.0%
-1.7% YoY
40th in tier
AMR $23,735
+3.7% YoY+0.2% QoQ
$-5K $29,172
+2.8% YoY
$18,326
+4.3% YoY
$19,418
+1.3% YoY
26th in tier
CD Concentration 24.7%
-3.1% YoY-0.2% QoQ
-4.3% 29.0%
+0.8% YoY
19.0%
+9.9% YoY
19.6%
+6.2% YoY
31st in tier
Indirect Auto % 22.9%
-13.3% YoY-2.8% QoQ
+4.1% 18.8%
-2.8% YoY
11.0%
-3.5% YoY
7.9%
-2.9% YoY
64th in tier

Signature Analysis

Strengths (3)

Relationship Depth Leader

growth
#70 of 264 • Top 9.6% in tier

Average member relationship growing year-over-year. Increasing engagement suggests members are consolidating more business here.

Why This Signature
AMR Growth (YoY): 3.68%
(Tier: 3.04%, National: 4.19%)
better than tier avg
Share Draft per Member: $4.2K
(Tier: $3.1K, National: $2.0K)
better than tier avg
264 of 380 Mid-Market CUs have this signature | 1330 nationally
↑ Growing +60 CUs YoY | Rank improving

Emerging Performer

growth
#112 of 184 • Top 21.0% in tier

Profitable credit union with positive returns. May represent growth potential worth exploring.

Why This Signature
Return on Assets: 0.75%
(Tier: 0.71%, National: 0.71%)
better than tier avg
Member Growth (YoY): -0.47%
(Tier: 3.18%, National: 9.37%)
but worse than tier avg
184 of 380 Mid-Market CUs have this signature | 852 nationally
↑ Growing +18 CUs YoY | New qualifier

Wallet Share Momentum

growth
#156 of 264 • Top 21.5% in tier

Average member relationship growing year-over-year. Members are deepening their engagement.

Why This Signature
AMR Growth (YoY): 3.68%
(Tier: 3.04%, National: 4.19%)
better than tier avg
264 of 380 Mid-Market CUs have this signature | 1330 nationally
↑ Growing +60 CUs YoY | Rank improving

Concerns (4)

Indirect Auto Dependency

risk
#90 of 202 • Bottom 14.5% in tier

Significant portion of loan portfolio in indirect auto (>15%). This concentration creates dependency on dealer relationships.

Why This Signature
Asset Growth (YoY): 5.43%
(Tier: 5.36%, National: 3.04%)
but better than tier avg
Indirect Auto %: 22.90%
(Tier: 18.80%, National: 7.90%)
worse than tier avg
Member Growth (YoY): -0.47%
(Tier: 3.18%, National: 9.37%)
worse than tier avg
202 of 380 Mid-Market CUs have this signature | 768 nationally
↓ Shrinking -7 CUs YoY | Rank improving

Efficiency Drag

risk
#54 of 96 • Bottom 16.1% in tier

High efficiency ratio (>80%) indicates elevated operating costs relative to revenue. Margin improvement opportunities may exist.

Why This Signature
Efficiency Ratio: 80.56%
(Tier: 73.45%, National: 79.10%)
worse than tier avg
ROA Change (YoY): 0.15% points
(Tier: 0.07% points, National: 0.05% points)
but better than tier avg
Member Growth (YoY): -0.47%
(Tier: 3.18%, National: 9.37%)
worse than tier avg
96 of 380 Mid-Market CUs have this signature | 624 nationally
↓ Shrinking -32 CUs YoY | Rank improving

Credit Quality Pressure

risk
#206 of 217 • Bottom 26.8% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 0.01% points
(Tier: 0.07% points, National: 0.07% points)
but better than tier avg
217 of 380 Mid-Market CUs have this signature | 1002 nationally
↓ Shrinking -70 CUs YoY | Rank improving

Growth-at-Risk

risk
#161 of 161 • Bottom 28.8% in tier

Loan portfolio growing while delinquencies are rising. Expansion with deteriorating credit quality needs attention.

Why This Signature
Loan Growth (YoY): 1.36%
(Tier: 6.14%, National: 36.38%)
worse than tier avg
Delinquency Change (YoY): 0.01% points
(Tier: 0.07% points, National: 0.07% points)
but better than tier avg
161 of 380 Mid-Market CUs have this signature | 646 nationally
↓ Shrinking -30 CUs YoY | Rank improving

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) | Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 304 peers in tier

Top Strengths (2 metrics)

44
Total Delinquency Rate (60+ days)
risk
Value: 0.31%
Peer Avg: 0.83%
#44 of 304 Top 14.1% in 1B-3B tier
45
Fee Income Per Member
profitability
Value: $276.77
Peer Avg: $210.52
#45 of 304 Top 14.5% in 1B-3B tier

Top Weaknesses (6 metrics)

299
Total Deposits
balance_sheet
Value: $834.26M
Peer Avg: $1.45B
#299 of 304 Bottom 2.0% in 1B-3B tier
298
Total Assets
balance_sheet
Value: $1.02B
Peer Avg: $1.72B
#298 of 304 Bottom 2.3% in 1B-3B tier
281
Total Loans
balance_sheet
Value: $707.12M
Peer Avg: $1.23B
#281 of 304 Bottom 7.9% in 1B-3B tier
249
Members Per Employee (MPE)
engagement
Value: 291.211
Peer Avg: 364.953
#249 of 304 Bottom 18.4% in 1B-3B tier
245
Total Members
engagement
Value: 64,940
Peer Avg: 98,678
#245 of 304 Bottom 19.7% in 1B-3B tier
234
Efficiency Ratio
profitability
Value: 80.56%
Peer Avg: 73.97%
#234 of 304 Bottom 23.4% in 1B-3B tier