✦ CU Wrapped 2025 · Annual Review

Mid-Market Credit Unions

Mid-Market Credit Unions

2025-Q4 378 Credit Unions

Mid-Market Credit Unions Post Strong Growth Despite Member Acquisition Deceleration

Mid-Market credit unions delivered robust financial performance in Q4 2025, with asset growth accelerating to 5.82% from 4.46% quarter-over-quarter and 3.36% year-over-year. Profitability recovered strongly, with ROA rising from 0.58% a year ago to 0.71% and NIM expanding 27 basis points year-over-year to 3.25%. However, a critical leading indicator emerged: member growth decelerated from 2.92% to 2.16% year-over-year, echoing patterns seen in institutions that later faced competitive pressure. While still outperforming the national average by 286 basis points, this deceleration mirrors early warning signs from institutions now struggling in smaller tiers. The challenge for Mid-Market leaders is leveraging their scale advantage—technology investment economics that work at $1B-$10B assets—to sustain member acquisition momentum.

How This Tier Compares

Mid-Market ROA vs National Average - Q4 2025

Mid-Market CUs trail the national ROA average by 2 basis points despite strong year-over-year recovery.

Mid-Market Member Growth vs National Average - Q4 2025

Mid-Market CUs significantly outpace national member growth by 286 basis points despite year-over-year deceleration.

Mid-Market Asset Growth vs National Average - Q4 2025

Mid-Market CUs demonstrate strong competitive positioning with asset growth 271 basis points above national average.

Key Insights

Year-over-Year Changes

Asset Growth (YoY) (Absolute)
2024-Q4 2025-Q4
3.36% → 5.82% (+2.46%)
Member Growth (YoY) (Absolute)
2024-Q4 2025-Q4
2.92% → 2.16% (-0.75%)
Indirect Auto Concentration (%) (Absolute)
2024-Q4 2025-Q4
19.01% → 18.23% (-0.78%)
Share Certificate Concentration (%) (Absolute)
2024-Q4 2025-Q4
28.78% → 29.03% (+0.24%)
First Mortgage Concentration (%) (Absolute)
2024-Q4 2025-Q4
34.07% → 34.08% (+0.01%)

Quarter-over-Quarter Changes

Asset Growth (YoY) (Absolute)
2025-Q3 2025-Q4
4.46% → 5.82% (+1.36%)
Deposit Growth (YoY) (Absolute)
2025-Q3 2025-Q4
5.27% → 5.76% (+0.49%)
Loan Growth (YoY) (Absolute)
2025-Q3 2025-Q4
5.03% → 5.58% (+0.55%)
Member Growth (YoY) (Absolute)
2025-Q3 2025-Q4
2.21% → 2.16% (-0.04%)
Indirect Auto Concentration (%) (Absolute)
2025-Q3 2025-Q4
18.77% → 18.23% (-0.54%)

Key Metrics

Return on Assets

0.71%

YoY
2 basis points below national
Profitability

Net Interest Margin

3.25%

YoY
48 basis points below national
Profitability

Asset Growth

5.82%

YoY
Growth

Member Growth

2.16%

Growth

Delinquency Rate

0.83%

YoY
Risk

Net Worth Ratio

11.10%

Risk

AMR Growth

3.27%

Engagement

Deposit Growth

5.76%

YoY
Growth

Loan Growth

5.58%

YoY
Growth

Member Engagement

Member Growth (YoY %)

Member engagement showed mixed signals in Q4 2025. Member growth remained stable quarter-over-quarter at 2.16% versus 2.21% in Q3, but decelerated significantly year-over-year from 2.92%, representing a 75 basis point decline. Despite this deceleration, Mid-Market credit unions maintained a substantial 286 basis point advantage over the national average of -0.69%. This pattern warrants attention as it mirrors early competitive pressure signals seen in smaller tiers five years ago.

Profitability

Return on Assets (%)

Net Interest Margin (%)

Profitability metrics demonstrated the sector's strong recovery from the margin squeeze era. ROA remained stable quarter-over-quarter at 0.71% versus 0.73% in Q3, while showing substantial year-over-year improvement from 0.58%. NIM similarly held steady quarter-over-quarter at 3.25% but expanded 27 basis points year-over-year from 2.98%. Despite this strong performance, Mid-Market institutions trail national benchmarks by 2 basis points on ROA and 48 basis points on NIM, suggesting room for operational efficiency gains.

Growth

Asset Growth (YoY %)

Member Growth (YoY %)

Growth momentum accelerated across all major categories in Q4 2025. Asset growth accelerated to 5.82% from 4.46% quarter-over-quarter and from 3.36% year-over-year, significantly outpacing the national benchmark of 3.11%. Loan growth accelerated to 5.58% from 5.03% quarter-over-quarter, while deposit growth accelerated to 5.76% from 5.27%. Both loan and deposit growth substantially exceeded national averages by over 300 basis points, demonstrating Mid-Market institutions' competitive positioning in their local markets.

Risk & Credit Quality

Delinquency Rate (%)

Net Worth Ratio (%)

Risk metrics showed modest deterioration quarter-over-quarter but remained well-controlled. Delinquency rates increased to 0.83% from 0.76% in Q3, representing a 7 basis point uptick, while remaining stable year-over-year from 0.79%. Net worth ratios held steady at 11.10% both quarter-over-quarter and year-over-year. Despite the slight delinquency increase, Mid-Market institutions maintain a 7 basis point advantage over the national delinquency rate of 0.90%, though net worth trails national levels by 258 basis points.

Portfolio Mix

First Mortgage (%)

Indirect Auto (%)

Share Certificates (%)

Portfolio composition reflects Mid-Market institutions' strategic focus on real estate lending. First mortgage concentration remained stable at 34.08% year-over-year, significantly above the national average of 21.97%. Certificate concentration increased slightly to 29.03% from 28.78% year-over-year, exceeding national levels by over 900 basis points. Indirect auto lending decreased to 18.23% from 19.01% year-over-year, though still maintaining substantial exposure above the national 7.78%. This concentration in rate-sensitive products presents both opportunity and risk.

Strategic Implications

  • Member growth deceleration from 2.92% to 2.16% year-over-year mirrors patterns from institutions now struggling in smaller tiers—invest in digital acquisition capabilities before competitive gaps widen.
  • At $1B-$10B assets, technology investment economics finally work—ensure digital platform capabilities match asset scale rather than running on legacy infrastructure designed for smaller institutions.
  • Certificate concentration at 29% creates 2026 repricing risk—implement behavioral analytics to identify which members hold these deposits and their retention requirements.
  • Strong loan and deposit growth momentum provides capital allocation opportunities—consider commercial banking expansion as a differentiated growth lever at this asset size.
  • 48 basis point NIM gap versus national average suggests operational efficiency opportunities—focus on precision marketing over broadcast campaigns to improve member economics.

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Notable Patterns

How This Cohort Compares to National

First Mortgage Share is 12.1pp above national

Indirect Auto Pct is 10.5pp above national

Certificate Pct is 9.2pp above national

Loan Growth (annual) is 5.1pp above national

Deposit Growth (Annual) is 3.2pp above national

Data Quality Notes

7 metric(s) had extreme values filtered using MAD-based, z-score > 5.0.

Member Growth (YoY) (Absolute) 8 CU(s) excluded
Raw average: 3.42% → Cleaned average: 2.16%
View excluded credit unions
Deposit Growth (YoY) (Absolute) 7 CU(s) excluded
Raw average: 6.71% → Cleaned average: 5.76%
View excluded credit unions
Asset Growth (YoY) (Absolute) 6 CU(s) excluded
Raw average: 6.84% → Cleaned average: 5.82%
View excluded credit unions
Net Worth Ratio (Absolute) 5 CU(s) excluded
Raw average: 11.26% → Cleaned average: 11.10%
View excluded credit unions
Total Delinquency Rate (60+ days) (Absolute) 5 CU(s) excluded
Raw average: 0.89% → Cleaned average: 0.83%
View excluded credit unions
Loan Growth (YoY) (Absolute) 4 CU(s) excluded
Raw average: 6.35% → Cleaned average: 5.58%
View excluded credit unions
Return on Assets (ROA) (Absolute) 2 CU(s) excluded
Raw average: 0.69% → Cleaned average: 0.71%
View excluded credit unions
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