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LONG REACH

Charter #22241 · WV

100M-500M
1024 CUs in 100M-500M nationally 8 in WV

LONG REACH has 7 strengths but faces 4 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Organic Growth Leader: Top 50.0% in tier
  • + Organic Growth Engine: Top 50.0% in tier
  • + Emerging Performer: Top 50.0% in tier
  • + Wallet Share Momentum: Top 50.0% in tier
  • + ROA 0.18% above tier average
  • + Deposit Growth Rate: Top 5.0% in tier
  • + Asset Growth Rate: Top 5.3% in tier

Key Concerns

Areas that may need attention

  • - Credit Risk Growth: Bottom 50.0% in tier
  • - Credit Quality Pressure: Bottom 50.0% in tier
  • - Delinquency rate 0.20% above tier average
  • - Share Certificate Concentration (%): Bottom 5.6% in tier

NEW · Q2 2026 RECAP

Your Quarter, Wrapped

A 35-second highlight reel of your Q2 2026 — the wins worth celebrating and the one signal worth watching, pulled straight from your scorecard data.

Q2 2026 at a glance

  • One of 1,024 credit unions with $100M-$500M in assets nationally, and 1 of 8 that size in West Virginia.
  • Shares and deposits +12.0% year over year ($174M in shares and deposits).
  • Membership: 11,104 members, +4.1% vs a year ago.
  • Delinquency rate 1.08%.
  • Return on assets 1.05%.
  • Efficiency ratio 64.64% vs a 76.73% peer average.
  • Loan-to-share ratio 71.30% vs a 71.54% peer average.

Data period: Q2 2026 NCUA call report. Animation disabled (reduced-motion preference). Full details in the metrics table below.

Core Metrics

As of 2026-Q2

Metric Current vs Tier Tier Avg State Avg (WV) National Avg Tier Percentile
Members 11,104
+4.1% YoY+1.8% QoQ
-4.1K 15,168
-2.6% YoY
5,079
-0.5% YoY
34,678
+6.6% YoY
38%
Assets $193.2M
+11.8% YoY+2.1% QoQ
$-38.8M $232.0M
+0.7% YoY
$71.2M
+3.6% YoY
$593.1M
+10.2% YoY
49%
Loans $123.9M
+6.3% YoY+2.5% QoQ
$-22.4M $146.3M
+0.2% YoY
$38.5M
+1.2% YoY
$418.6M
+10.1% YoY
50%
Deposits $173.8M
+12.0% YoY+2.1% QoQ
$-26.9M $200.7M
+0.2% YoY
$60.8M
+2.9% YoY
$504.8M
+10.3% YoY
51%

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Tier 1
50+ financial metrics with peer benchmarks
Performance signatures (strengths & concerns)
AI-generated insights and rankings

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ROA 1.0%
-4.6% YoY-8.7% QoQ
+0.2% 0.9%
+12.5% YoY
1.1%
+25.0% YoY
1.2%
+121.4% YoY
67%
NIM 3.7%
+5.2% YoY+1.7% QoQ
+0.0% 3.7%
+4.5% YoY
3.9%
+2.6% YoY
3.8%
+2.3% YoY
50%
Efficiency Ratio 64.6%
+3.3% YoY+0.9% QoQ
-12.1% 76.7%
-0.8% YoY
78.0%
+6.1% YoY
83.0%
-5.3% YoY
Top 14.9% in tier
Delinquency Rate 1.1%
+28.9% YoY+4.3% QoQ
+0.2 0.9%
+6.6% YoY
1.4%
+1.7% YoY
1.3%
+2.6% YoY
72%
Loan To Share 71.3%
-5.1% YoY+0.4% QoQ
-0.2% 71.5%
-0.3% YoY
58.3%
-3.5% YoY
66.4%
-1.4% YoY
47%
AMR $26,810
+5.3% YoY+0.5% QoQ
+$2K $25,107
+3.2% YoY
$15,001
+0.4% YoY
$20,028
-0.9% YoY
70%
CD Concentration 42.5%
+2.3% YoY-1.8% QoQ
+17.9% 24.6% 16.8% 20.0% 50%
Indirect Auto % 1.8%
-36.6% YoY-16.8% QoQ
-11.8% 13.6% 1.9% 7.7% 50%

Signature Analysis

Strengths (4)

Organic Growth Leader

growth
#93 of 342 • Top 50.0% in tier

Attracting members (0.5-50% YoY) without heavy indirect auto dependency (<15%). Healthy, sustainable growth model.

Why This Signature
Member Growth (YoY): 4.07%
(Tier: 0.46%, National: 15.67%)
better than tier avg
Indirect Auto %: 1.79%
(Tier: 13.63%, National: 7.71%)
better than tier avg
342 of 1024 Mid-Small & Community CUs have this signature | 485 nationally
↓ Shrinking -91 CUs YoY | Rank worsening

Organic Growth Engine

growth
#96 of 344 • Top 50.0% in tier

Growing membership while maintaining profitability. Healthy fundamentals in place.

Why This Signature
Member Growth (YoY): 4.07%
(Tier: 0.46%, National: 15.67%)
better than tier avg
Return on Assets: 1.05%
(Tier: 0.85%, National: 1.23%)
better than tier avg
Indirect Auto %: 1.79%
(Tier: 13.63%, National: 7.71%)
better than tier avg
344 of 1024 Mid-Small & Community CUs have this signature | 490 nationally
↓ Shrinking -271 CUs YoY | Rank worsening

Emerging Performer

growth
#60 of 175 • Top 50.0% in tier

Smaller CU (bottom 50% by assets in tier) with strong profitability (ROA > 0.5%) AND growth (members >= 1%). Emerging leaders worth watching.

Why This Signature
Return on Assets: 1.05%
(Tier: 0.85%, National: 1.23%)
better than tier avg
Member Growth (YoY): 4.07%
(Tier: 0.46%, National: 15.67%)
better than tier avg
175 of 1024 Mid-Small & Community CUs have this signature | 283 nationally
→ Stable (178→175 CUs) -3 CUs YoY | Rank worsening

Wallet Share Momentum

growth
#460 of 483 • Top 50.0% in tier

Average member relationship growing 5%+ year-over-year. Members are significantly deepening their engagement.

Why This Signature
AMR Growth (YoY): 5.29%
(Tier: 3.97%, National: 35.20%)
better than tier avg
483 of 1024 Mid-Small & Community CUs have this signature | 635 nationally
↑ Growing +52 CUs YoY | New qualifier

Concerns (2)

Credit Risk Growth

risk
#181 of 472 • Bottom 50.0% in tier

Loan portfolio growing while delinquencies are rising. Expansion with deteriorating credit quality needs attention.

Why This Signature
Loan Growth (YoY): 6.29%
(Tier: 4.13%, National: 78.26%)
but better than tier avg
Delinquency Change (YoY): 0.24% points
(Tier: 0.04% points, National: 0.08% points)
worse than tier avg
472 of 1024 Mid-Small & Community CUs have this signature | 688 nationally
↑ Growing +32 CUs YoY | Rank improving

Credit Quality Pressure

risk
#303 of 693 • Bottom 50.0% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 0.24% points
(Tier: 0.04% points, National: 0.08% points)
worse than tier avg
693 of 1024 Mid-Small & Community CUs have this signature | 962 nationally
↓ Shrinking -83 CUs YoY | Rank improving

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 1024 peers in tier

Top Strengths (4 metrics)

52
Deposit Growth Rate
growth
Value: 12.03%
Peer Median: 3.58%
#52 of 1024 Top 5.0% in 100M-500M tier
55
Asset Growth Rate
growth
Value: 11.82%
Peer Median: 4.12%
#55 of 1024 Top 5.3% in 100M-500M tier
129
Member Growth Rate
growth
Value: 4.07%
Peer Median: -0.03%
#129 of 1024 Top 12.5% in 100M-500M tier
154
Efficiency Ratio
profitability
Value: 64.64%
Peer Median: 77.26%
#154 of 1024 Top 14.9% in 100M-500M tier

Top Weaknesses (2 metrics)

968
Share Certificate Concentration (%)
balance_sheet
Value: 42.48%
Peer Median: 23.39%
#968 of 1024 Bottom 5.6% in 100M-500M tier
784
Net Worth Ratio
risk
Value: 9.91%
Peer Median: 11.71%
#784 of 1024 Bottom 23.5% in 100M-500M tier
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