DESERET FIRST

Charter #24708 | UT

1B-3B (304 CUs) Mid-Market (380 CUs)
5 1B-3B in UT

DESERET FIRST has 7 strengths but faces 5 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Emerging Performer: Top 6.6% in tier
  • + Organic Growth Leader: Top 7.7% in tier
  • + Organic Growth Engine: Top 8.7% in tier
  • + Relationship Depth Leader: Top 32.8% in tier
  • + Wallet Share Momentum: Top 33.1% in tier
  • + ROA 0.00% above tier average
  • + Strong member growth: 6.3% YoY

Key Concerns

Areas that may need attention

  • - Growth-at-Risk: Bottom 25.2% in tier
  • - Liquidity Strain: Bottom 25.6% in tier
  • - Credit Quality Pressure: Bottom 28.0% in tier
  • - Efficiency ratio 0.42% above tier (higher cost structure)
  • - Net Worth Ratio: Bottom 4.6% in tier

Core Metrics

As of 2025-Q3

Metric Current vs Tier Tier Avg State Avg (UT) National Avg Tier Percentile
Members 85,969
+6.3% YoY+1.8% QoQ
-12.7K 98,678
-1.9% YoY
76,315
+6.4% YoY
33,089
+6.1% YoY
48th in tier
Assets $1.2B
+8.8% YoY+2.2% QoQ
$-500.6M $1.7B
+0.5% YoY
$1.2B
+10.2% YoY
$547.7M
+7.8% YoY
Bottom 23.4% in tier
Loans $1.0B
+7.0% YoY+1.5% QoQ
$-212.5M $1.2B
+0.5% YoY
$924.9M
+10.2% YoY
$388.7M
+8.6% YoY
40th in tier
Deposits $1.1B
+8.3% YoY+1.8% QoQ
$-355.5M $1.5B
+1.3% YoY
$1.1B
+10.6% YoY
$464.6M
+9.3% YoY
30th in tier
ROA 0.7%
-1.5% YoY+5.0% QoQ
+0.0% 0.7%
+13.4% YoY
0.9%
+11.6% YoY
0.7%
+273.4% YoY
55th in tier
NIM 3.2%
+9.1% YoY+1.4% QoQ
-0.0% 3.3%
+9.3% YoY
3.4%
+7.0% YoY
3.7%
+5.0% YoY
45th in tier
Efficiency Ratio 74.4%
-5.1% YoY-1.5% QoQ
+0.4% 74.0%
-10.9% YoY
71.6%
-3.7% YoY
79.1%
-3.3% YoY
48th in tier
Delinquency Rate 0.7%
+0.1% YoY+9.8% QoQ
-0.1 0.8%
+6.1% YoY
0.7%
+11.8% YoY
1.2%
-0.9% YoY
50th in tier
Loan To Share 92.9%
-1.2% YoY-0.3% QoQ
+7.7% 85.2%
-0.8% YoY
78.2%
-2.6% YoY
68.0%
-1.7% YoY
66th in tier
AMR $24,654
+1.2% YoY-0.2% QoQ
$-5K $29,172
+2.8% YoY
$21,167
+3.5% YoY
$19,418
+1.3% YoY
32nd in tier
CD Concentration 30.6%
+2.9% YoY+1.3% QoQ
+1.6% 29.0%
+0.8% YoY
27.9%
+4.6% YoY
19.6%
+6.2% YoY
60th in tier
Indirect Auto % 12.2%
-18.6% YoY-6.8% QoQ
-6.6% 18.8%
-2.8% YoY
7.4%
-10.5% YoY
7.9%
-2.9% YoY
40th in tier

Signature Analysis

Strengths (5)

Emerging Performer

growth
#36 of 184 • Top 6.6% in tier

Profitable credit union with positive returns. May represent growth potential worth exploring.

Why This Signature
Return on Assets: 0.71%
(Tier: 0.71%, National: 0.71%)
but worse than tier avg
Member Growth (YoY): 6.33%
(Tier: 3.18%, National: 9.37%)
better than tier avg
184 of 380 Mid-Market CUs have this signature | 852 nationally
↑ Growing +18 CUs YoY | Rank improving

Organic Growth Leader

growth
#31 of 138 • Top 7.7% in tier

Attracting members without relying on indirect channels. Healthy, sustainable growth model.

Why This Signature
Member Growth (YoY): 6.33%
(Tier: 3.18%, National: 9.37%)
better than tier avg
138 of 380 Mid-Market CUs have this signature | 608 nationally
↑ Growing +11 CUs YoY | Rank improving

Organic Growth Engine

growth
#64 of 246 • Top 8.7% in tier

Growing membership while maintaining profitability. Healthy fundamentals in place.

Why This Signature
Member Growth (YoY): 6.33%
(Tier: 3.18%, National: 9.37%)
better than tier avg
Return on Assets: 0.71%
(Tier: 0.71%, National: 0.71%)
but worse than tier avg
Indirect Auto %: 12.22%
(Tier: 18.80%, National: 7.90%)
better than tier avg
246 of 380 Mid-Market CUs have this signature | 917 nationally
↑ Growing +14 CUs YoY | Rank worsening

Relationship Depth Leader

growth
#238 of 264 • Top 32.8% in tier

Average member relationship growing year-over-year. Increasing engagement suggests members are consolidating more business here.

Why This Signature
AMR Growth (YoY): 1.22%
(Tier: 3.04%, National: 4.19%)
but worse than tier avg
Share Draft per Member: $2.5K
(Tier: $3.1K, National: $2.0K)
but worse than tier avg
264 of 380 Mid-Market CUs have this signature | 1330 nationally
↑ Growing +60 CUs YoY | Rank worsening

Wallet Share Momentum

growth
#240 of 264 • Top 33.1% in tier

Average member relationship growing year-over-year. Members are deepening their engagement.

Why This Signature
AMR Growth (YoY): 1.22%
(Tier: 3.04%, National: 4.19%)
but worse than tier avg
264 of 380 Mid-Market CUs have this signature | 1330 nationally
↑ Growing +60 CUs YoY | Rank worsening

Concerns (3)

Growth-at-Risk

risk
#141 of 161 • Bottom 25.2% in tier

Loan portfolio growing while delinquencies are rising. Expansion with deteriorating credit quality needs attention.

Why This Signature
Loan Growth (YoY): 6.96%
(Tier: 6.14%, National: 36.38%)
but better than tier avg
Delinquency Change (YoY): 0.00% points
(Tier: 0.07% points, National: 0.07% points)
but better than tier avg
161 of 380 Mid-Market CUs have this signature | 646 nationally
↓ Shrinking -30 CUs YoY | Rank worsening

Liquidity Strain

risk
#135 of 183 • Bottom 25.6% in tier

Loan demand outpacing deposits. They're bumping against liquidity limits - need funding solutions.

Why This Signature
Loan-to-Share Ratio: 92.88%
(Tier: 86.35%, National: 67.96%)
but better than tier avg
Loan Growth (YoY): 6.96%
(Tier: 6.14%, National: 36.38%)
but better than tier avg
183 of 380 Mid-Market CUs have this signature | 484 nationally
↑ Growing +10 CUs YoY | Rank worsening

Credit Quality Pressure

risk
#215 of 217 • Bottom 28.0% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 0.00% points
(Tier: 0.07% points, National: 0.07% points)
but better than tier avg
217 of 380 Mid-Market CUs have this signature | 1002 nationally
↓ Shrinking -70 CUs YoY | Rank worsening

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) | Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 304 peers in tier

Top Strengths (4 metrics)

42
Member Growth Rate
growth
Value: 6.33%
Peer Avg: 2.20%
#42 of 304 Top 13.5% in 1B-3B tier
59
Asset Growth Rate
growth
Value: 8.78%
Peer Avg: 4.83%
#59 of 304 Top 19.1% in 1B-3B tier
71
Deposit Growth Rate
growth
Value: 8.27%
Peer Avg: 5.58%
#71 of 304 Top 23.0% in 1B-3B tier
77
Net Charge-Off Rate
risk
Value: 0.33%
Peer Avg: 0.60%
#77 of 304 Top 25.0% in 1B-3B tier

Top Weaknesses (2 metrics)

291
Net Worth Ratio
risk
Value: 8.31%
Peer Avg: 11.44%
#291 of 304 Bottom 4.6% in 1B-3B tier
233
Total Assets
balance_sheet
Value: $1.22B
Peer Avg: $1.72B
#233 of 304 Bottom 23.7% in 1B-3B tier