BlastPoint's Credit Union Scorecard
KEESLER
Charter #5561 · MS
Keesler at VentureTech 2026 · Fort Worth
YOU MADE THE SET.
Keesler is one of 101 credit unions in the 2026 VentureTech card set. We also found Keesler's biggest opportunity. Unlock it at the BlastPoint booth during expo hall hours, Mon Nov 16 and Tue Nov 17.
CARD SET
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KEESLER
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PEER · AT VENTURETECH
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KEESLER'S BIGGEST OPPORTUNITY
Keesler is headed to VentureTech in Fort Worth! Check out our trading card.
KEESLER has 6 strengths but faces 8 concerns
How does the industry compare?
What's your peer group doing?
How does MS stack up?
Key Strengths
Areas where this CU excels compared to peers
- + Net Interest Margin 0.52% above tier average
- + Strong member growth: 17.3% YoY
- + Member Growth Rate: Top 0.1% in tier
- + Asset Growth Rate: Top 0.1% in tier
- + Deposit Growth Rate: Top 0.1% in tier
- + Loan Growth Rate: Top 5.1% in tier
Key Concerns
Areas that may need attention
- - Indirect Auto Dependency: Bottom 3.1% in tier
- - Cost Spiral: Bottom 4.7% in tier
- - Credit Risk Growth: Bottom 12.5% in tier
- - Credit Quality Pressure: Bottom 14.1% in tier
- - Margin Compression: Bottom 57.6% in tier
- - ROA 0.08% below tier average
- - Efficiency ratio 8.81% above tier (higher cost structure)
- - Delinquency rate 0.25% above tier average
The real pack is waiting in Fort Worth
- 1 CLEAR Your card arrived By email from Collier at BlastPoint
- 2 YOU ARE HERE Open your pack Right here on your Scorecard
- 3 BOSS LEVEL Grab the real pack At the BlastPoint booth
- 4 BONUS ROUND Find a CU from your pack Meet up and you both enter to win a member intelligence report
- Where
- The BlastPoint booth, Omni Fort Worth
- Expo hall
- Mon Nov 16 and Tue Nov 17
Core Metrics
As of 2026-Q2
| Metric | Current | vs Tier | Tier Avg | State Avg (MS) | National Avg | Tier Percentile |
|---|---|---|---|---|---|---|
| Members |
397,213
+17.3% YoY+0.5% QoQ
|
+86.3K |
310,918
+6.0% YoY
|
15,019
+10.4% YoY
|
34,678
+6.6% YoY
|
85% |
| Assets |
$5.3B
+21.8% YoY+1.1% QoQ
|
$-488.3M |
$5.8B
-1.1% YoY
|
$179.3M
+15.8% YoY
|
$593.1M
+10.2% YoY
|
23% |
| Loans |
$3.6B
+13.4% YoY+1.6% QoQ
|
$-552.3M |
$4.2B
-0.7% YoY
|
$118.9M
+12.9% YoY
|
$418.6M
+10.1% YoY
|
28% |
| Deposits |
$4.1B
+21.1% YoY+0.7% QoQ
|
$-837.5M |
$4.9B
-1.3% YoY
|
$142.7M
+16.5% YoY
|
$504.8M
+10.3% YoY
|
Bottom 2.6% in tier |
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| ROA |
0.8%
-28.6% YoY+23.3% QoQ
|
-0.1% |
0.9%
+35.3% YoY
|
6.8%
+536.0% YoY
|
1.2%
+121.4% YoY
|
49% |
| NIM |
3.7%
-1.1% YoY+1.4% QoQ
|
+0.5% |
3.2%
+9.5% YoY
|
4.4%
+0.2% YoY
|
3.8%
+2.3% YoY
|
74% |
| Efficiency Ratio |
74.0%
+10.2% YoY-1.9% QoQ
|
+8.8% |
65.2%
-9.0% YoY
|
168.1%
+110.0% YoY
|
83.0%
-5.3% YoY
|
72% |
| Delinquency Rate |
1.0%
+35.9% YoY-6.1% QoQ
|
+0.3 |
0.8%
+23.8% YoY
|
2.3%
+20.5% YoY
|
1.3%
+2.6% YoY
|
77% |
| Loan To Share |
89.9%
-6.4% YoY+0.9% QoQ
|
+4.3% |
85.6%
-0.2% YoY
|
65.7%
-3.6% YoY
|
66.4%
-1.4% YoY
|
49% |
| AMR |
$19,398
+0.0% YoY+0.6% QoQ
|
$-13K |
$32,010
-7.3% YoY
|
$12,280
+0.8% YoY
|
$20,028
-0.9% YoY
|
Bottom 7.7% in tier |
| CD Concentration |
27.2%
+7.2% YoY+5.6% QoQ
|
-1.1% | 28.3% | 19.9% | 20.0% | 42% |
| Indirect Auto % |
25.7%
-6.7% YoY+2.9% QoQ
|
+8.9% | 16.8% | 2.4% | 7.7% | 74% |
Signature Analysis
Strengths (1)
Emerging Performer
growthSmaller CU (bottom 50% by assets in tier) with strong profitability (ROA > 0.5%) AND growth (members >= 1%). Emerging leaders worth watching.
Concerns (5)
Credit Risk Growth
riskLoan portfolio growing while delinquencies are rising. Expansion with deteriorating credit quality needs attention.
Credit Quality Pressure
riskDelinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.
Indirect Auto Dependency
riskSignificant portion of loan portfolio in indirect auto (>15%). This concentration creates dependency on dealer relationships.
Cost Spiral
riskHistorically lean operator (<75% efficiency) now seeing 5+ point efficiency ratio increase despite strong profitability (>0.50% ROA). Efficiency advantage eroding.
Margin Compression
declineProfitability above 0.75% ROA but margins eroding by at least 0.10%. Something changed - rising costs or falling yields need addressing.
Metric Rankings
See how this credit union ranks across all tracked metrics compared to peers.
Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)