BlastPoint's Credit Union Scorecard

DIRECTIONS

Charter #60978 · OH

Mid-Market 1B-3B
302 CUs in 1B-3B nationally 6 in OH
View Mid-Market leaderboard →

DIRECTIONS has 4 strengths but faces 5 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Wallet Share Momentum: Top 92.6% in tier
  • + Organic Growth Engine: Top 99.6% in tier
  • + Net Interest Margin 0.20% above tier average
  • + Share Certificate Concentration (%): Top 7.6% in tier

Key Concerns

Areas that may need attention

  • - Efficiency Drag: Bottom 18.0% in tier
  • - Liquidity Strain: Bottom 55.1% in tier
  • - Indirect Auto Dependency: Bottom 58.5% in tier
  • - ROA 0.33% below tier average
  • - Efficiency ratio 12.80% above tier (higher cost structure)

Core Metrics

As of 2025-Q4

Metric Current vs Tier Tier Avg State Avg (OH) National Avg Tier Percentile
Members 94,800
+0.8% YoY+0.1% QoQ
-2.6K 97,431
-2.4% YoY
16,819
+5.2% YoY
33,374
+5.7% YoY
56%
Assets $1.4B
+4.2% YoY+1.6% QoQ
$-364.1M $1.7B
+0.9% YoY
$253.6M
+9.4% YoY
$561.6M
+9.7% YoY
33%
Loans $1.1B
+7.5% YoY+0.9% QoQ
$-120.3M $1.2B
+0.5% YoY
$173.0M
+7.8% YoY
$397.0M
+8.8% YoY
49%
Deposits $1.2B
+5.0% YoY+1.6% QoQ
$-284.0M $1.5B
+0.9% YoY
$217.1M
+9.6% YoY
$477.3M
+9.7% YoY
39%

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Tier 1
50+ financial metrics with peer benchmarks
Performance signatures (strengths & concerns)
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ROA 0.4%
-42.1% YoY-15.0% QoQ
-0.3% 0.7%
+20.9% YoY
0.4%
-22.9% YoY
0.7%
+15.9% YoY
19%
NIM 3.5%
+1.5% YoY+2.0% QoQ
+0.2% 3.3%
+9.2% YoY
3.8%
+3.7% YoY
3.8%
+5.1% YoY
63%
Efficiency Ratio 86.9%
+5.0% YoY+1.4% QoQ
+12.8% 74.1%
-9.5% YoY
82.6%
+2.4% YoY
79.7%
-3.3% YoY
Top 6.0% in tier
Delinquency Rate 0.3%
-19.8% YoY-16.1% QoQ
-0.6 0.9%
+6.2% YoY
1.6%
+33.3% YoY
1.3%
-2.1% YoY
Bottom 12.3% in tier
Loan To Share 94.8%
+2.4% YoY-0.7% QoQ
+10.0% 84.8%
-0.8% YoY
63.0%
-2.6% YoY
67.4%
-1.7% YoY
74%
AMR $24,151
+5.3% YoY+1.2% QoQ
$-5K $29,428
+2.4% YoY
$17,423
+5.7% YoY
$19,687
+2.0% YoY
26%
CD Concentration 16.3%
-19.6% YoY-12.9% QoQ
-12.8% 29.0% 19.4% 19.8% Bottom 7.4% in tier
Indirect Auto % 29.2%
+2.6% YoY-1.3% QoQ
+10.9% 18.3% 11.2% 7.8% 74%

Signature Analysis

Strengths (2)

Wallet Share Momentum

growth
#114 of 123 • Top 92.6% in tier

Average member relationship growing 5%+ year-over-year. Members are significantly deepening their engagement.

Why This Signature
AMR Growth (YoY): 5.27%
(Tier: 3.31%, National: 4.00%)
better than tier avg
123 of 378 Mid-Market CUs have this signature | 662 nationally
↑ Growing +38 CUs YoY | Rank worsening

Organic Growth Engine

growth
#246 of 247 • Top 99.6% in tier

Growing membership while maintaining profitability. Healthy fundamentals in place.

Why This Signature
Member Growth (YoY): 0.85%
(Tier: 3.43%, National: 4.32%)
but worse than tier avg
Return on Assets: 0.36%
(Tier: 0.69%, National: 0.67%)
but worse than tier avg
Indirect Auto %: 29.16%
(Tier: 18.31%, National: 7.78%)
but worse than tier avg
247 of 378 Mid-Market CUs have this signature | 913 nationally
→ No prior data (247 CUs now) | New qualifier

Concerns (3)

Efficiency Drag

risk
#17 of 90 • Bottom 18.0% in tier

High efficiency ratio (>80%) indicates elevated operating costs relative to revenue. Margin improvement opportunities may exist.

Why This Signature
Efficiency Ratio: 86.86%
(Tier: 73.53%, National: 79.67%)
worse than tier avg
ROA Change (YoY): -0.26% points
(Tier: 0.12% points, National: 0.02% points)
worse than tier avg
Member Growth (YoY): 0.85%
(Tier: 3.43%, National: 4.32%)
worse than tier avg
90 of 378 Mid-Market CUs have this signature | 633 nationally
↓ Shrinking -36 CUs YoY | Rank improving

Liquidity Strain

risk
#92 of 166 • Bottom 55.1% in tier

Loan demand outpacing deposits. They're bumping against liquidity limits - need funding solutions.

Why This Signature
Loan-to-Share Ratio: 94.79%
(Tier: 85.73%, National: 67.44%)
but better than tier avg
Loan Growth (YoY): 7.46%
(Tier: 6.38%, National: 111.96%)
but better than tier avg
166 of 378 Mid-Market CUs have this signature | 439 nationally
↓ Shrinking -7 CUs YoY | Rank improving

Indirect Auto Dependency

risk
#115 of 196 • Bottom 58.5% in tier

Significant portion of loan portfolio in indirect auto (>15%). This concentration creates dependency on dealer relationships.

Why This Signature
Asset Growth (YoY): 4.22%
(Tier: 6.83%, National: 3.54%)
worse than tier avg
Indirect Auto %: 29.16%
(Tier: 18.31%, National: 7.78%)
worse than tier avg
Member Growth (YoY): 0.85%
(Tier: 3.43%, National: 4.32%)
worse than tier avg
196 of 378 Mid-Market CUs have this signature | 745 nationally
↓ Shrinking -11 CUs YoY | Rank worsening

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 302 peers in tier

Top Strengths (3 metrics)

24
Share Certificate Concentration (%)
balance_sheet
Value: 16.29%
Peer Median: -
#24 of 302 Top 7.6% in 1B-3B tier
38
Total Delinquency Rate (60+ days)
risk
Value: 0.33%
Peer Median: -
#38 of 302 Top 12.3% in 1B-3B tier
71
Net Charge-Off Rate
risk
Value: 0.30%
Peer Median: -
#71 of 302 Top 23.2% in 1B-3B tier

Top Weaknesses (4 metrics)

285
Efficiency Ratio
profitability
Value: 86.86%
Peer Median: -
#285 of 302 Bottom 6.0% in 1B-3B tier
253
Net Worth Ratio
risk
Value: 9.23%
Peer Median: -
#253 of 302 Bottom 16.6% in 1B-3B tier
246
Fee Income Per Member
profitability
Value: $152.05
Peer Median: -
#246 of 302 Bottom 18.9% in 1B-3B tier
244
Return on Assets (ROA)
profitability
Value: 0.36%
Peer Median: -
#244 of 302 Bottom 19.5% in 1B-3B tier
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