BlastPoint's Credit Union Scorecard

HOMELAND

Charter #61089 · OH

Community 500M-750M
167 CUs in 500M-750M nationally 7 in OH
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HOMELAND has 3 strengths but faces 8 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Relationship Depth Leader: Top 63.4% in tier
  • + ROA 0.35% above tier average
  • + Net Worth Ratio: Top 4.2% in tier

Key Concerns

Areas that may need attention

  • - Institutional Decline: Bottom 14.9% in tier
  • - Credit Quality Pressure: Bottom 34.0% in tier
  • - Indirect Auto Dependency: Bottom 51.9% in tier
  • - Stagnation Risk: Bottom 66.2% in tier
  • - Membership Headwinds: Bottom 66.2% in tier
  • - Delinquency rate 0.51% above tier average
  • - Loan-to-Share Ratio: Bottom 2.4% in tier
  • - Total Loans: Bottom 3.0% in tier

Core Metrics

As of 2026-Q1

Metric Current vs Tier Tier Avg State Avg (OH) National Avg Tier Percentile
Members 23,854
-1.3% YoY-1.0% QoQ
-14.2K 38,079
-4.8% YoY
16,936
+6.2% YoY
33,913
+5.7% YoY
Bottom 6.0% in tier
Assets $619.8M
+3.8% YoY+0.3% QoQ
+$119K $619.7M
-0.2% YoY
$257.9M
+8.7% YoY
$578.3M
+9.0% YoY
50%
Loans $166.5M
-5.4% YoY-2.1% QoQ
$-252.9M $419.3M
-1.4% YoY
$174.2M
+8.4% YoY
$402.4M
+8.7% YoY
Bottom 2.4% in tier
Deposits $543.4M
+2.7% YoY+0.8% QoQ
+$4.0M $539.5M
-0.1% YoY
$221.5M
+9.0% YoY
$494.3M
+9.1% YoY
51%

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Tier 1
50+ financial metrics with peer benchmarks
Performance signatures (strengths & concerns)
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ROA 1.0%
+332.0% YoY+183.8% QoQ
+0.4% 0.7%
+36.0% YoY
0.6%
+16.1% YoY
0.4%
-39.2% YoY
75%
NIM 2.7%
+16.8% YoY+8.8% QoQ
-0.8% 3.5%
+4.5% YoY
3.7%
+1.7% YoY
3.8%
+4.1% YoY
Bottom 9.0% in tier
Efficiency Ratio 64.9%
-19.9% YoY-17.5% QoQ
-13.5% 78.4%
-3.7% YoY
82.0%
-2.0% YoY
84.6%
+2.8% YoY
Top 10.8% in tier
Delinquency Rate 1.2%
+11.4% YoY+22.2% QoQ
+0.5 0.7%
-0.9% YoY
1.4%
+35.7% YoY
1.2%
+3.4% YoY
Bottom 14.4% in tier
Loan To Share 30.6%
-7.9% YoY-2.9% QoQ
-47.0% 77.7%
-1.2% YoY
61.3%
-2.1% YoY
65.6%
-1.4% YoY
Bottom 1.8% in tier
AMR $29,760
+2.1% YoY+1.2% QoQ
+$3K $26,927
+3.1% YoY
$17,686
+5.3% YoY
$19,920
+1.6% YoY
72%
CD Concentration 29.5%
+2.8% YoY-0.5% QoQ
+5.3% 24.3% 19.4% 19.8% 70%
Indirect Auto % 23.6%
+41.8% YoY+4.2% QoQ
+9.8% 13.8% 11.4% 7.7% 76%

Signature Analysis

Strengths (1)

Relationship Depth Leader

growth
#231 of 257 • Top 63.4% in tier

Top-tier average member relationship within peer group, with stable or growing engagement. Strong wallet share positioning.

Why This Signature
AMR Growth (YoY): 2.05%
(Tier: 3.74%, National: 6.36%)
but worse than tier avg
Share Draft per Member: $3.2K
(Tier: $3.0K, National: $2.1K)
better than tier avg
257 of 284 Community CUs have this signature | 342 nationally
↑ Growing +27 CUs YoY | Rank worsening

Concerns (5)

Stagnation Risk

risk
#181 of 570 • Bottom 66.2% in tier

Membership shrinking at least 0.5% year-over-year. Declining member base creates long-term risk even if current operations appear healthy.

Why This Signature
Member Growth (YoY): -1.32%
(Tier: 0.72%, National: 10.19%)
worse than tier avg
Loan Growth (YoY): -5.42%
(Tier: 4.14%, National: 1.74%)
worse than tier avg
Delinquency Rate: 1.22%
(Tier: 0.76%, National: 1.19%)
worse than tier avg
676 nationally
→ No prior data (570 CUs now) | New qualifier

Institutional Decline

decline
#101 of 250 • Bottom 14.9% in tier

Both members and loans declining - the institution is contracting. Leadership is likely under pressure to reverse course.

Why This Signature
Total Assets: $619.80M
(Tier: $334.04M, National: $578.34M)
but better than tier avg
Member Growth (YoY): -1.32%
(Tier: 0.72%, National: 10.19%)
worse than tier avg
Loan Growth (YoY): -5.42%
(Tier: 4.14%, National: 1.74%)
worse than tier avg
250 of 284 Community CUs have this signature | 289 nationally
→ No prior data (250 CUs now) | New qualifier

Indirect Auto Dependency

risk
#302 of 504 • Bottom 51.9% in tier

Significant portion of loan portfolio in indirect auto (>15%). This concentration creates dependency on dealer relationships.

Why This Signature
Asset Growth (YoY): 3.85%
(Tier: 4.68%, National: 1663.40%)
worse than tier avg
Indirect Auto %: 23.60%
(Tier: 13.80%, National: 7.73%)
worse than tier avg
Member Growth (YoY): -1.32%
(Tier: 0.72%, National: 10.19%)
worse than tier avg
745 nationally
↓ Shrinking -29 CUs YoY | Rank improving

Credit Quality Pressure

risk
#454 of 727 • Bottom 34.0% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 0.12% points
(Tier: 0.03% points, National: 0.12% points)
worse than tier avg
1013 nationally
↓ Shrinking -60 CUs YoY | Rank worsening

Membership Headwinds

decline
#452 of 570 • Bottom 66.2% in tier

Membership declining year-over-year. They need solutions to stop the bleeding before it impacts revenue.

Why This Signature
Member Growth (YoY): -1.32%
(Tier: 0.72%, National: 10.19%)
worse than tier avg
676 nationally
→ No prior data (570 CUs now) | New qualifier

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 167 peers in tier

Top Strengths (3 metrics)

8
Net Worth Ratio
risk
Value: 15.69%
Peer Median: 10.35%
#8 of 167 Top 4.2% in 500M-750M tier
19
Efficiency Ratio
profitability
Value: 64.86%
Peer Median: 78.61%
#19 of 167 Top 10.8% in 500M-750M tier
41
Return on Assets (ROA)
profitability
Value: 1.04%
Peer Median: 0.61%
#41 of 167 Top 24.0% in 500M-750M tier

Top Weaknesses (8 metrics)

164
Loan-to-Share Ratio
balance_sheet
Value: 30.63%
Peer Median: 79.97%
#164 of 167 Bottom 2.4% in 500M-750M tier
163
Total Loans
balance_sheet
Value: $166.47M
Peer Median: $427.27M
#163 of 167 Bottom 3.0% in 500M-750M tier
158
Loan-to-Member Ratio (LMR)
engagement
Value: $6,979
Peer Median: $11,231
#158 of 167 Bottom 6.0% in 500M-750M tier
157
Total Members
engagement
Value: 23,854
Peer Median: 36,874
#157 of 167 Bottom 6.6% in 500M-750M tier
155
Loan Growth Rate
growth
Value: -5.42%
Peer Median: 4.25%
#155 of 167 Bottom 7.8% in 500M-750M tier
152
Net Interest Margin (NIM)
profitability
Value: 2.71%
Peer Median: 3.48%
#152 of 167 Bottom 9.6% in 500M-750M tier
144
Total Delinquency Rate (60+ days)
risk
Value: 1.22%
Peer Median: 0.62%
#144 of 167 Bottom 14.4% in 500M-750M tier
132
Net Charge-Off Rate
risk
Value: 0.78%
Peer Median: 0.39%
#132 of 167 Bottom 21.6% in 500M-750M tier
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