✦ CU Wrapped 2025 · Annual Review

Community Credit Unions

Community Credit Unions

2025-Q4 282 Credit Unions

Community CUs Post Strong Growth But Face 40/60 Member Split as Large Tier Pulls Away

Community credit unions delivered solid financial performance in Q4 2025, with asset growth accelerating to 5.02% from 2.17% a year ago and ROA improving 20 basis points to 0.69%. Member growth reached 0.57%, outpacing the national decline of -0.69% but trailing Large tier institutions by 2.15 percentage points. The cohort's 3.42% NIM leads all tiers, up 26 basis points year-over-year, yet masks a critical internal divide: 60% of Community CUs are growing members while 40% are actively shrinking. This bifurcation intensifies competitive pressure as technology costs favor scale and consolidation accelerates among healthy institutions seeking strategic advantage rather than distress relief.

How This Tier Compares

Community Member Growth vs National Average - Q4 2025

Community CUs outpace national member trends by 1.27 percentage points but trail Large tier growth by over 2 percentage points.

Community NIM vs National Average - Q4 2025

Community CUs maintain industry-leading NIM despite trailing the national average, suggesting strong pricing discipline within their member base.

Community Asset Growth vs National Average - Q4 2025

Community CUs demonstrate strong asset expansion, growing 1.91 percentage points faster than the national average.

Key Insights

Year-over-Year Changes

Asset Growth (YoY) (Absolute)
2024-Q4 2025-Q4
2.17% → 5.02% (+2.85%)
Share Certificate Concentration (%) (Absolute)
2024-Q4 2025-Q4
26.87% → 27.27% (+0.40%)
First Mortgage Concentration (%) (Absolute)
2024-Q4 2025-Q4
33.17% → 33.90% (+0.73%)
Indirect Auto Concentration (%) (Absolute)
2024-Q4 2025-Q4
17.17% → 16.12% (-1.05%)
Member Growth (YoY) (Absolute)
2024-Q4 2025-Q4
0.26% → 0.57% (+0.32%)

Quarter-over-Quarter Changes

Asset Growth (YoY) (Absolute)
2025-Q3 2025-Q4
4.04% → 5.02% (+0.98%)
Deposit Growth (YoY) (Absolute)
2025-Q3 2025-Q4
4.77% → 4.80% (+0.03%)
Loan Growth (YoY) (Absolute)
2025-Q3 2025-Q4
4.36% → 4.63% (+0.27%)
Share Certificate Concentration (%) (Absolute)
2025-Q3 2025-Q4
27.46% → 27.27% (-0.19%)
First Mortgage Concentration (%) (Absolute)
2025-Q3 2025-Q4
33.57% → 33.90% (+0.33%)

Key Metrics

Return on Assets

0.69%

YoY
4 basis points below national
Profitability

Net Interest Margin

3.42%

YoY
30 basis points below national
Profitability

Asset Growth

5.02%

YoY
Growth

Member Growth

0.57%

Growth

Delinquency Rate

0.83%

YoY
Risk

Net Worth Ratio

11.01%

Risk

AMR Growth

4.12%

Engagement
Insufficient historical data for trend visualization

Deposit Growth

4.80%

YoY
Growth

Loan Growth

4.63%

YoY
Growth

Member Engagement

Member Growth (YoY %)

Member engagement showed mixed signals in Q4 2025. Member growth decelerated quarter-over-quarter from 0.79% to 0.57% but accelerated year-over-year from 0.26%, positioning Community CUs 1.27 percentage points above the national benchmark of -0.69%. However, the 0.57% average masks significant internal divergence, with 40% of institutions losing members while 60% post growth. This bifurcation suggests engagement strategies are working for the majority but failing to reach universal effectiveness across the tier.

Profitability

Return on Assets (%)

Net Interest Margin (%)

Profitability strengthened meaningfully in Q4 2025. ROA remained stable quarter-over-quarter at 0.69% but increased substantially from 0.49% a year ago, reflecting 20 basis points of year-over-year improvement. NIM held steady at 3.42% from the prior quarter while climbing 26 basis points year-over-year from 3.16%. Community CUs lead the Large tier on NIM by 42 basis points (3.42% vs. 3.00%), though they trail the national average of 3.72%, though this premium raises questions about whether elevated margins reflect pricing power or reduced competitive intensity for growth-oriented members.

Growth

Asset Growth (YoY %)

Member Growth (YoY %)

Growth momentum accelerated across key metrics in Q4 2025. Asset growth surged to 5.02% from 4.04% quarter-over-quarter and 2.17% year-over-year, outpacing the national benchmark by 1.91 percentage points. Loan growth accelerated to 4.63% from 4.36% in the prior quarter, significantly exceeding the national rate of 0.52%. Deposit growth remained stable at 4.80%, up marginally from 4.77% quarter-over-quarter and well above the national average of 2.57%. The strong growth trajectory demonstrates Community CUs' ability to expand despite competitive pressures.

Risk & Credit Quality

Delinquency Rate (%)

Net Worth Ratio (%)

Risk metrics remained well-controlled in Q4 2025. Delinquency rates held stable at 0.83%, up minimally from 0.79% quarter-over-quarter and 0.82% year-over-year, maintaining a 7 basis point advantage over the national benchmark of 0.90%. Net worth ratios stayed flat at 11.01% quarter-over-quarter but improved from 10.90% year-over-year. While risk management appears sound, the 2.66 percentage point gap below the national net worth average of 13.68% provides less capital cushion than peers for strategic investments or economic volatility.

Portfolio Mix

First Mortgage (%)

Indirect Auto (%)

Share Certificates (%)

Portfolio concentrations shifted modestly in Q4 2025. First mortgage exposure increased to 33.90% from 33.57% quarter-over-quarter and 33.17% year-over-year, significantly exceeding the national concentration of 21.97%. Certificate deposits reached 27.27%, down from 27.46% quarter-over-quarter but up from 26.87% year-over-year, well above the national level of 19.80%. Indirect auto lending decreased to 16.12% from 17.17% year-over-year while remaining above the national average of 7.78%. The elevated certificate concentration poses 2026 repricing risk as these deposits mature.

Strategic Implications

  • The 40/60 member growth split demands diagnostic analysis to identify which side of the divide each institution occupies and why.
  • High NIM premiums over Large tier competitors may signal reduced competitive aggression for younger, digitally-native members who drive long-term value.
  • Technology investment decisions become critical as $400-600K annual platform costs represent 0.1-0.2% of assets versus 0.03-0.05% for $3B peers.
  • Certificate concentration at 27.27% creates 2026 repricing vulnerability requiring proactive retention strategies before deposits mature and reprice.
  • The widening 2.15 percentage point member growth gap with Large tier institutions suggests Community CUs risk falling behind in the race for relationship-building members.

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Notable Patterns

How This Cohort Compares to National

First Mortgage Share is 11.9pp above national

Indirect Auto Pct is 8.3pp above national

Certificate Pct is 7.5pp above national

Loan Growth (annual) is 4.1pp above national

Net Worth Ratio is 2.7pp below national

Data Quality Notes

6 metric(s) had extreme values filtered using MAD-based, z-score > 5.0.

Member Growth (YoY) (Absolute) 10 CU(s) excluded
Raw average: 1.47% → Cleaned average: 0.57%
View excluded credit unions
Deposit Growth (YoY) (Absolute) 7 CU(s) excluded
Raw average: 5.87% → Cleaned average: 4.80%
View excluded credit unions
Asset Growth (YoY) (Absolute) 6 CU(s) excluded
Raw average: 5.95% → Cleaned average: 5.02%
View excluded credit unions
Net Worth Ratio (Absolute) 3 CU(s) excluded
Raw average: 11.17% → Cleaned average: 11.01%
View excluded credit unions
Total Delinquency Rate (60+ days) (Absolute) 3 CU(s) excluded
Raw average: 0.86% → Cleaned average: 0.83%
View excluded credit unions
Loan Growth (YoY) (Absolute) 2 CU(s) excluded
Raw average: 5.15% → Cleaned average: 4.63%
View excluded credit unions
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