WE FLORIDA FINANCIAL

Charter #61525 | FL

500M-750M (169 CUs) Community (281 CUs)
6 500M-750M in FL

WE FLORIDA FINANCIAL has 2 strengths but faces 13 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Total Deposits: Top 4.7% in tier
  • + First Mortgage Concentration (%): Top 7.7% in tier

Key Concerns

Areas that may need attention

  • - Accelerating Exit Risk: Bottom 0.0% in tier
  • - Institutional Decline: Bottom 0.0% in tier
  • - Membership Headwinds: Bottom 3.6% in tier
  • - Shrinking Wallet Share: Bottom 6.3% in tier
  • - Stagnation Risk: Bottom 10.1% in tier
  • - ROA 0.44% below tier average
  • - Member decline: -7.8% YoY
  • - Loan Growth Rate: Bottom 0.6% in tier
  • - Member Growth Rate: Bottom 2.4% in tier
  • - Deposit Growth Rate: Bottom 4.7% in tier
  • - Share Certificate Concentration (%): Bottom 5.3% in tier
  • - AMR Growth Rate: Bottom 7.7% in tier
  • - Asset Growth Rate: Bottom 8.9% in tier

Core Metrics

As of 2025-Q3

Metric Current vs Tier Tier Avg State Avg (FL) National Avg Tier Percentile
Members 41,036
-7.8% YoY-0.4% QoQ
+1.3K 39,752
-2.7% YoY
69,671
+4.3% YoY
33,089
+6.1% YoY
59th in tier
Assets $719.5M
-4.7% YoY-0.5% QoQ
+$97.1M $622.4M
+0.3% YoY
$1.1B
+3.8% YoY
$547.7M
+7.8% YoY
Top 13.0% in tier
Loans $463.6M
-20.8% YoY-6.6% QoQ
+$27.7M $435.9M
-0.4% YoY
$773.4M
+7.4% YoY
$388.7M
+8.6% YoY
63rd in tier
Deposits $645.9M
-4.9% YoY-0.8% QoQ
+$107.8M $538.0M
+1.3% YoY
$908.2M
+6.5% YoY
$464.6M
+9.3% YoY
Top 5.3% in tier
ROA 0.2%
-193.7% YoY-489.2% QoQ
-0.4% 0.7%
+33.9% YoY
0.6%
+15.9% YoY
0.7%
+273.4% YoY
Bottom 18.9% in tier
NIM 3.0%
+11.5% YoY+4.0% QoQ
-0.4% 3.4%
+8.6% YoY
3.6%
+6.7% YoY
3.7%
+5.0% YoY
Bottom 21.9% in tier
Efficiency Ratio 77.6%
-7.7% YoY-2.0% QoQ
-0.5% 78.1%
-3.4% YoY
79.0%
+0.0% YoY
79.1%
-3.3% YoY
45th in tier
Delinquency Rate 0.7%
-26.0% YoY-22.4% QoQ
-0.1 0.8%
-4.9% YoY
0.7%
+3.1% YoY
1.2%
-0.9% YoY
56th in tier
Loan To Share 71.8%
-16.8% YoY-5.8% QoQ
-9.2% 81.0%
-1.8% YoY
71.2%
+0.4% YoY
68.0%
-1.7% YoY
Bottom 23.7% in tier
AMR $27,036
-4.8% YoY-2.9% QoQ
+$555 $26,482
+2.6% YoY
$22,283
+3.7% YoY
$19,418
+1.3% YoY
62nd in tier
CD Concentration 39.8%
-9.0% YoY-0.6% QoQ
+15.4% 24.4%
+4.2% YoY
23.4%
+4.5% YoY
19.6%
+6.2% YoY
Top 7.8% in tier
Indirect Auto % 14.7%
-23.8% YoY-7.0% QoQ
+0.8% 14.0%
-5.8% YoY
10.9%
-1.4% YoY
7.9%
-2.9% YoY
61st in tier

Signature Analysis

Strengths (0)

No strengths identified

Concerns (5)

Accelerating Exit Risk

decline
#1 of 58 • Bottom 0.0% in tier

Members leaving AND taking more deposits with them. This compounds quickly - urgent need for retention strategy.

Why This Signature
Member Growth (YoY): -7.81%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
AMR Growth (YoY): -4.83%
(Tier: 3.68%, National: 4.19%)
worse than tier avg
58 of 281 Community CUs have this signature | 73 nationally
↓ Shrinking -89 CUs YoY | New qualifier

Institutional Decline

decline
#1 of 256 • Bottom 0.0% in tier

Both members and loans declining - the institution is contracting. Leadership is likely under pressure to reverse course.

Why This Signature
Total Assets: $719.47M
(Tier: $622.38M, National: $547.69M)
but better than tier avg
Member Growth (YoY): -7.81%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
Loan Growth (YoY): -20.83%
(Tier: 3.64%, National: 36.38%)
worse than tier avg
256 of 281 Community CUs have this signature | 293 nationally
↓ Shrinking -43 CUs YoY | Rank improving

Membership Headwinds

decline
#60 of 550 • Bottom 3.6% in tier

Membership declining year-over-year. They need solutions to stop the bleeding before it impacts revenue.

Why This Signature
Member Growth (YoY): -7.81%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
550 of 281 Community CUs have this signature | 648 nationally
→ Stable (555→550 CUs) -5 CUs YoY | Rank improving

Shrinking Wallet Share

decline
#64 of 244 • Bottom 6.3% in tier

Average member relationship declining year-over-year. Members may be moving money elsewhere or reducing engagement.

Why This Signature
AMR Growth (YoY): -4.83%
(Tier: 3.68%, National: 4.19%)
worse than tier avg
244 of 281 Community CUs have this signature | 346 nationally
↓ Shrinking -221 CUs YoY | New qualifier

Stagnation Risk

risk
#167 of 550 • Bottom 10.1% in tier

Membership is declining. If profitability remains stable, current success may mask future risk from a shrinking member base.

Why This Signature
Return on Assets: 0.22%
(Tier: 0.77%, National: 0.71%)
worse than tier avg
Member Growth (YoY): -7.81%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
Avg Member Relationship: $27.0K
(Tier: $25.0K, National: $19.4K)
but better than tier avg
CD Concentration: 39.77%
(Tier: 24.41%, National: 19.60%)
worse than tier avg
550 of 281 Community CUs have this signature | 648 nationally
→ Stable (555→550 CUs) -5 CUs YoY | Rank improving

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) | Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 169 peers in tier

Top Strengths (3 metrics)

9
Total Deposits
balance_sheet
Value: $645.85M
Peer Avg: $538.02M
#9 of 169 Top 4.7% in 500M-750M tier
14
First Mortgage Concentration (%)
balance_sheet
Value: 13.84%
Peer Avg: 33.53%
#14 of 169 Top 7.7% in 500M-750M tier
22
Total Assets
balance_sheet
Value: $719.47M
Peer Avg: $622.38M
#22 of 169 Top 12.4% in 500M-750M tier

Top Weaknesses (10 metrics)

169
Loan Growth Rate
growth
Value: -20.83%
Peer Avg: 4.04%
#169 of 169 Bottom 0.6% in 500M-750M tier
166
Member Growth Rate
growth
Value: -7.81%
Peer Avg: 1.75%
#166 of 169 Bottom 2.4% in 500M-750M tier
162
Deposit Growth Rate
growth
Value: -4.89%
Peer Avg: 5.25%
#162 of 169 Bottom 4.7% in 500M-750M tier
161
Share Certificate Concentration (%)
balance_sheet
Value: 39.77%
Peer Avg: 26.87%
#161 of 169 Bottom 5.3% in 500M-750M tier
157
AMR Growth Rate
growth
Value: -4.83%
Peer Avg: 3.12%
#157 of 169 Bottom 7.7% in 500M-750M tier
155
Asset Growth Rate
growth
Value: -4.66%
Peer Avg: 4.33%
#155 of 169 Bottom 8.9% in 500M-750M tier
152
Net Charge-Off Rate
risk
Value: 1.08%
Peer Avg: 0.51%
#152 of 169 Bottom 10.7% in 500M-750M tier
137
Return on Assets (ROA)
profitability
Value: 0.22%
Peer Avg: 0.66%
#137 of 169 Bottom 19.5% in 500M-750M tier
132
Net Interest Margin (NIM)
profitability
Value: 2.99%
Peer Avg: 3.43%
#132 of 169 Bottom 22.5% in 500M-750M tier
129
Loan-to-Share Ratio
balance_sheet
Value: 71.78%
Peer Avg: 81.02%
#129 of 169 Bottom 24.3% in 500M-750M tier