BlastPoint's Credit Union Scorecard

ASHLAND

Charter #61792 · KY

1069 CUs in 100M-500M nationally 10 in KY

ASHLAND has 8 strengths but faces 8 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Organic Growth Engine: Top 28.5% in tier
  • + Organic Growth Leader: Top 34.6% in tier
  • + Indirect Auto Concentration (%): Top 0.0% in tier
  • + Total Members: Top 0.6% in tier
  • + Members Per Employee (MPE): Top 3.9% in tier
  • + Total Loans: Top 7.5% in tier
  • + Total Assets: Top 9.7% in tier
  • + Total Deposits: Top 9.9% in tier

Key Concerns

Areas that may need attention

  • - Shrinking Wallet Share: Bottom 34.3% in tier
  • - Flatlined Growth: Bottom 52.5% in tier
  • - Credit Quality Pressure: Bottom 62.1% in tier
  • - ROA 0.02% below tier average
  • - Delinquency rate 0.58% above tier average
  • - Share Certificate Concentration (%): Bottom 4.2% in tier
  • - AMR Growth Rate: Bottom 5.6% in tier
  • - Average Member Relationship (AMR): Bottom 6.1% in tier

Core Metrics

As of 2025-Q4

Metric Current vs Tier Tier Avg State Avg (KY) National Avg Tier Percentile
Members 46,137
+3.6% YoY+0.5% QoQ
+30.7K 15,437
-2.9% YoY
18,352
+6.1% YoY
33,374
+5.7% YoY
Top 0.7% in tier
Assets $408.9M
+1.2% YoY-0.1% QoQ
+$177.0M $231.9M
+1.3% YoY
$297.6M
+11.0% YoY
$561.6M
+9.7% YoY
Top 9.8% in tier
Loans $288.7M
-1.4% YoY+0.5% QoQ
+$141.4M $147.3M
-0.1% YoY
$214.0M
+12.0% YoY
$397.0M
+8.8% YoY
Top 7.6% in tier
Deposits $350.7M
+0.5% YoY-0.2% QoQ
+$149.9M $200.8M
+0.8% YoY
$249.6M
+10.9% YoY
$477.3M
+9.7% YoY
Top 10.0% in tier

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Tier 1
50+ financial metrics with peer benchmarks
Performance signatures (strengths & concerns)
AI-generated insights and rankings

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ROA 0.7%
+191.2% YoY-10.6% QoQ
-0.0% 0.8%
+18.2% YoY
0.3%
-193.7% YoY
0.7%
+15.9% YoY
49%
NIM 3.3%
+9.5% YoY+0.9% QoQ
-0.4% 3.6%
+6.7% YoY
3.7%
-0.4% YoY
3.8%
+5.1% YoY
30%
Efficiency Ratio 73.7%
-11.8% YoY+1.3% QoQ
-3.3% 77.0%
-3.1% YoY
85.5%
-17.8% YoY
79.7%
-3.3% YoY
35%
Delinquency Rate 1.5%
+10.6% YoY-1.6% QoQ
+0.6 0.9%
+4.2% YoY
1.1%
-5.8% YoY
1.3%
-2.1% YoY
Top 14.5% in tier
Loan To Share 82.3%
-1.8% YoY+0.7% QoQ
+10.1% 72.2%
-1.1% YoY
65.9%
-3.9% YoY
67.4%
-1.7% YoY
70%
AMR $13,860
-3.8% YoY-0.4% QoQ
$-11K $24,676
+3.4% YoY
$17,204
+6.4% YoY
$19,687
+2.0% YoY
Bottom 6.0% in tier
CD Concentration 43.6%
-6.5% YoY-0.7% QoQ
+19.2% 24.4% 22.4% 19.8% 50%
Indirect Auto % 0.0% -13.8% 13.8% 7.7% 7.8% 50%

Signature Analysis

Strengths (2)

Organic Growth Engine

growth
#170 of 595 • Top 28.5% in tier

Growing membership while maintaining profitability. Healthy fundamentals in place.

Why This Signature
Member Growth (YoY): 3.55%
(Tier: 0.69%, National: 4.32%)
better than tier avg
Return on Assets: 0.74%
(Tier: 0.75%, National: 0.67%)
but worse than tier avg
Indirect Auto %: 0.00%
(Tier: 13.79%, National: 7.78%)
better than tier avg
595 of 1069 Mid-Small & Community CUs have this signature | 913 nationally
→ No prior data (595 CUs now) | New qualifier

Organic Growth Leader

growth
#148 of 426 • Top 34.6% in tier

Attracting members (0.5-50% YoY) without heavy indirect auto dependency (<20%). Healthy, sustainable growth model.

Why This Signature
Member Growth (YoY): 3.55%
(Tier: 0.69%, National: 4.32%)
better than tier avg
Indirect Auto %: 0.00%
(Tier: 13.79%, National: 7.78%)
better than tier avg
426 of 1069 Mid-Small & Community CUs have this signature | 609 nationally
→ No prior data (426 CUs now) | New qualifier

Concerns (3)

Shrinking Wallet Share

decline
#72 of 208 • Bottom 34.3% in tier

Average member relationship declining year-over-year. Members may be moving money elsewhere or reducing engagement.

Why This Signature
AMR Growth (YoY): -3.78%
(Tier: 4.17%, National: 4.00%)
worse than tier avg
208 of 1069 Mid-Small & Community CUs have this signature | 303 nationally
↓ Shrinking -190 CUs YoY | New qualifier

Flatlined Growth

risk
#22 of 41 • Bottom 52.5% in tier

Asset growth stalled (-2% to +2%) despite healthy profitability (>0.25% ROA). Suggests untapped opportunity or strategic drift worth investigating.

Why This Signature
Asset Growth (YoY): 1.18%
(Tier: 5.37%, National: 3.54%)
worse than tier avg
Return on Assets: 0.74%
(Tier: 0.75%, National: 0.67%)
worse than tier avg
41 of 1069 Mid-Small & Community CUs have this signature | 59 nationally
→ No prior data (41 CUs now) | New qualifier

Credit Quality Pressure

risk
#438 of 705 • Bottom 62.1% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 0.14% points
(Tier: 0.03% points, National: 0.06% points)
worse than tier avg
705 of 1069 Mid-Small & Community CUs have this signature | 969 nationally
↓ Shrinking -150 CUs YoY | Rank worsening

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 1069 peers in tier

Top Strengths (7 metrics)

1
Indirect Auto Concentration (%)
balance_sheet
Value: 0.00%
Peer Median: -
#1 of 1069 Top 0.0% in 100M-500M tier
7
Total Members
engagement
Value: 46,137
Peer Median: -
#7 of 1069 Top 0.6% in 100M-500M tier
43
Members Per Employee (MPE)
engagement
Value: 536.477
Peer Median: -
#43 of 1069 Top 3.9% in 100M-500M tier
81
Total Loans
balance_sheet
Value: $288.74M
Peer Median: -
#81 of 1069 Top 7.5% in 100M-500M tier
105
Total Assets
balance_sheet
Value: $408.87M
Peer Median: -
#105 of 1069 Top 9.7% in 100M-500M tier
107
Total Deposits
balance_sheet
Value: $350.71M
Peer Median: -
#107 of 1069 Top 9.9% in 100M-500M tier
172
Member Growth Rate
growth
Value: 3.55%
Peer Median: -
#172 of 1069 Top 16.0% in 100M-500M tier

Top Weaknesses (8 metrics)

1025
Share Certificate Concentration (%)
balance_sheet
Value: 43.61%
Peer Median: -
#1025 of 1069 Bottom 4.2% in 100M-500M tier
1010
AMR Growth Rate
growth
Value: -3.78%
Peer Median: -
#1010 of 1069 Bottom 5.6% in 100M-500M tier
1005
Average Member Relationship (AMR)
engagement
Value: $13,860
Peer Median: -
#1005 of 1069 Bottom 6.1% in 100M-500M tier
915
Total Delinquency Rate (60+ days)
risk
Value: 1.48%
Peer Median: -
#915 of 1069 Bottom 14.5% in 100M-500M tier
905
Loan-to-Member Ratio (LMR)
engagement
Value: $6,258
Peer Median: -
#905 of 1069 Bottom 15.4% in 100M-500M tier
857
Fee Income Per Member
profitability
Value: $110.59
Peer Median: -
#857 of 1069 Bottom 19.9% in 100M-500M tier
856
Deposit Growth Rate
growth
Value: 0.48%
Peer Median: -
#856 of 1069 Bottom 20.0% in 100M-500M tier
843
Asset Growth Rate
growth
Value: 1.18%
Peer Median: -
#843 of 1069 Bottom 21.2% in 100M-500M tier
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