✦ CU Wrapped 2025 · Annual Review

Kentucky Credit Unions

KY Credit Unions

2025-Q4 54 Credit Unions

Kentucky Credit Unions Face Member Erosion Despite Stable Profitability and Improving Growth Momentum

Kentucky's 54 credit unions posted stable profitability in Q4 2025 with ROA holding at 0.73%, matching national levels, while NIM improved 3 bps quarter-over-quarter to 3.66%. However, member growth decelerated sharply to -2.21% from -0.87% last quarter and -0.70% a year ago, significantly underperforming the national -0.69% rate. Growth momentum improved with asset growth accelerating to 2.75% from 2.64% quarterly, though still trailing the 5.59% pace from a year ago. Risk metrics remained favorable with delinquencies at 0.74%, well below the 0.90% national benchmark.

Key Insights

Year-over-Year Changes

Member Growth (YoY) (Absolute)
2024-Q4 2025-Q4
-0.70% → -2.21% (-1.51%)
First Mortgage Concentration (%) (Absolute)
2024-Q4 2025-Q4
21.94% → 22.89% (+0.94%)
Asset Growth (YoY) (Absolute)
2024-Q4 2025-Q4
5.59% → 2.75% (-2.84%)
Share Certificate Concentration (%) (Absolute)
2024-Q4 2025-Q4
22.38% → 22.36% (-0.02%)
Indirect Auto Concentration (%) (Absolute)
2024-Q4 2025-Q4
7.68% → 7.68% (+0.00%)

Quarter-over-Quarter Changes

Deposit Growth (YoY) (Absolute)
2025-Q3 2025-Q4
2.34% → 2.69% (+0.35%)
Loan Growth (YoY) (Absolute)
2025-Q3 2025-Q4
-1.56% → -1.01% (+0.55%)
Member Growth (YoY) (Absolute)
2025-Q3 2025-Q4
-0.87% → -2.21% (-1.34%)
First Mortgage Concentration (%) (Absolute)
2025-Q3 2025-Q4
22.56% → 22.89% (+0.33%)
Asset Growth (YoY) (Absolute)
2025-Q3 2025-Q4
2.64% → 2.75% (+0.10%)

Key Metrics

Return on Assets

0.73%

YoY
0 basis points below national
Profitability

Net Interest Margin

3.66%

YoY
7 basis points below national
Profitability

Asset Growth

2.75%

YoY
Growth

Member Growth

-2.21%

Growth

Delinquency Rate

0.74%

YoY
Risk

Net Worth Ratio

13.81%

Risk

AMR Growth

3.29%

Engagement

Deposit Growth

2.69%

YoY
Growth

Loan Growth

-1.01%

YoY
Growth

Member Engagement

Member Growth (YoY %)

Member engagement deteriorated significantly as growth decelerated to -2.21% in Q4 2025 from -0.87% last quarter and -0.70% a year ago, underperforming the national -0.69% rate by 152 basis points. The accelerating member loss trend suggests mounting competitive pressures in Kentucky's financial services market.

Profitability

Return on Assets (%)

Net Interest Margin (%)

Profitability remained stable with ROA holding at 0.73% quarter-over-quarter and year-over-year, matching national benchmarks exactly. NIM showed modest improvement, rising 3 bps to 3.66% from last quarter and 9 bps from a year ago, though still trailing the national 3.72% by 7 basis points.

Growth

Asset Growth (YoY %)

Member Growth (YoY %)

Growth momentum accelerated across key metrics with asset growth improving to 2.75% from 2.64% last quarter, while loan growth accelerated to -1.01% from -1.56% quarterly. However, asset growth decelerated significantly from 5.59% a year ago, and loan growth remains negative despite quarterly improvement.

Risk & Credit Quality

Delinquency Rate (%)

Net Worth Ratio (%)

Risk profile showed mixed signals as delinquencies increased 5 bps to 0.74% from last quarter but decreased 8 bps from 0.82% a year ago, remaining 16 bps below national levels. Net worth strengthened 16 bps quarterly to 13.81% but declined 55 bps year-over-year.

Portfolio Mix

First Mortgage (%)

Indirect Auto (%)

Share Certificates (%)

Portfolio composition shifted toward first mortgages, rising to 22.89% from 22.56% last quarter and 21.94% a year ago, exceeding the national 21.97%. Certificate concentration remained elevated at 22.36% versus the national 19.80%, while indirect auto holdings stayed flat at 7.68%.

Strategic Implications

  • Accelerating member losses demand immediate retention strategies and competitive service enhancements to stem market share erosion.
  • Stable profitability provides financial flexibility to invest in member acquisition and technology upgrades despite membership challenges.
  • Rising mortgage concentration above national levels increases interest rate risk exposure requiring active portfolio management.
  • Strong capital position at 13.81% net worth enables strategic investments in digital banking and member experience improvements.

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Notable Patterns

How This Cohort Compares to National

Certificate Pct is 2.6pp above national

Loan Growth (annual) is 1.5pp below national

Member Growth (annual) is 1.5pp below national

First Mortgage Share is 0.9pp above national

Amr Growth (Annual) is 0.9pp above national

Data Quality Notes

7 metric(s) had extreme values filtered using MAD-based, z-score > 5.0.

Total Delinquency Rate (60+ days) (Absolute) 4 CU(s) excluded
Raw average: 1.12% → Cleaned average: 0.74%
View excluded credit unions
Member Growth (YoY) (Absolute) 2 CU(s) excluded
Raw average: -3.47% → Cleaned average: -2.21%
View excluded credit unions
Return on Assets (ROA) (Absolute) 2 CU(s) excluded
Raw average: 0.27% → Cleaned average: 0.73%
View excluded credit unions
Deposit Growth (YoY) (Absolute) 1 CU(s) excluded
Raw average: 3.77% → Cleaned average: 2.69%
View excluded credit unions
Loan Growth (YoY) (Absolute) 1 CU(s) excluded
Raw average: 141.20% → Cleaned average: -1.01%
View excluded credit unions
Asset Growth (YoY) (Absolute) 1 CU(s) excluded
Raw average: 4.21% → Cleaned average: 2.75%
View excluded credit unions
Net Worth Ratio (Absolute) 1 CU(s) excluded
Raw average: 14.52% → Cleaned average: 13.81%
View excluded credit unions
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