BlastPoint's Credit Union Scorecard

MEMBERS CHOICE

Charter #62026 · KY

100M-500M
1070 CUs in 100M-500M nationally 10 in KY

MEMBERS CHOICE has 5 strengths but faces 8 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Relationship Depth Leader: Top 50.0% in tier
  • + Wallet Share Momentum: Top 50.0% in tier
  • + Total Deposits: Top 5.2% in tier
  • + Total Loans: Top 6.8% in tier
  • + Total Assets: Top 7.1% in tier

Key Concerns

Areas that may need attention

  • - Membership Headwinds: Bottom 50.0% in tier
  • - Stagnation Risk: Bottom 50.0% in tier
  • - Efficiency Drag: Bottom 50.0% in tier
  • - ROA 0.08% below tier average
  • - Efficiency ratio 2.11% above tier (higher cost structure)
  • - Member decline: -3.9% YoY
  • - Net Worth Ratio: Bottom 5.3% in tier
  • - Share Certificate Concentration (%): Bottom 9.5% in tier

Core Metrics

As of 2026-Q1

Metric Current vs Tier Tier Avg State Avg (KY) National Avg Tier Percentile
Members 23,216
-3.9% YoY-0.1% QoQ
+8.1K 15,145
-2.5% YoY
19,049
+8.0% YoY
33,913
+5.7% YoY
Top 15.0% in tier
Assets $425.8M
+5.5% YoY+0.9% QoQ
+$194.1M $231.7M
+0.8% YoY
$318.2M
+13.2% YoY
$578.3M
+9.0% YoY
Top 7.2% in tier
Loans $288.9M
+6.5% YoY+0.2% QoQ
+$144.7M $144.1M
+0.2% YoY
$224.2M
+14.2% YoY
$402.4M
+8.7% YoY
Top 6.9% in tier
Deposits $384.1M
+3.4% YoY+2.5% QoQ
+$183.0M $201.1M
+0.4% YoY
$268.6M
+13.0% YoY
$494.3M
+9.1% YoY
Top 5.3% in tier

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Tier 1
50+ financial metrics with peer benchmarks
Performance signatures (strengths & concerns)
AI-generated insights and rankings

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ROA 0.6%
+69.1% YoY+22.5% QoQ
-0.1% 0.7%
+5.1% YoY
-0.2%
-46.7% YoY
0.4%
-39.2% YoY
46%
NIM 3.2%
+7.3% YoY+2.7% QoQ
-0.4% 3.6%
+4.6% YoY
3.3%
-7.9% YoY
3.8%
+4.1% YoY
25%
Efficiency Ratio 80.1%
-0.5% YoY+4.6% QoQ
+2.1% 78.0%
-1.7% YoY
83.1%
-14.8% YoY
84.6%
+2.8% YoY
56%
Delinquency Rate 0.6%
-39.6% YoY-16.1% QoQ
-0.2 0.8%
+7.1% YoY
0.9%
-11.3% YoY
1.2%
+3.4% YoY
51%
Loan To Share 75.2%
+3.0% YoY-2.2% QoQ
+4.8% 70.4%
-0.4% YoY
64.5%
+0.1% YoY
65.6%
-1.4% YoY
56%
AMR $28,987
+8.9% YoY+1.5% QoQ
+$4K $24,918
+2.7% YoY
$17,696
+5.9% YoY
$19,920
+1.6% YoY
78%
CD Concentration 38.2%
-5.5% YoY-2.8% QoQ
+13.9% 24.3% 22.8% 19.8% 50%
Indirect Auto % 3.3%
-36.4% YoY-11.8% QoQ
-10.5% 13.8% 7.7% 7.7% 50%

Signature Analysis

Strengths (2)

Relationship Depth Leader

growth
#48 of 257 • Top 50.0% in tier

Top-tier average member relationship within peer group, with stable or growing engagement. Strong wallet share positioning.

Why This Signature
AMR Growth (YoY): 8.93%
(Tier: 3.74%, National: 6.36%)
better than tier avg
Share Draft per Member: $1.9K
(Tier: $3.0K, National: $2.1K)
but worse than tier avg
257 of 1070 Mid-Small & Community CUs have this signature | 342 nationally
↑ Growing +27 CUs YoY | New qualifier

Wallet Share Momentum

growth
#164 of 491 • Top 50.0% in tier

Average member relationship growing 5%+ year-over-year. Members are significantly deepening their engagement.

Why This Signature
AMR Growth (YoY): 8.93%
(Tier: 3.74%, National: 6.36%)
better than tier avg
491 of 1070 Mid-Small & Community CUs have this signature | 637 nationally
↑ Growing +107 CUs YoY | New qualifier

Concerns (3)

Membership Headwinds

decline
#187 of 570 • Bottom 50.0% in tier

Membership declining year-over-year. They need solutions to stop the bleeding before it impacts revenue.

Why This Signature
Member Growth (YoY): -3.90%
(Tier: 0.72%, National: 10.19%)
worse than tier avg
570 of 1070 Mid-Small & Community CUs have this signature | 676 nationally
→ No prior data (570 CUs now) | New qualifier

Stagnation Risk

risk
#324 of 570 • Bottom 50.0% in tier

Membership shrinking at least 0.5% year-over-year. Declining member base creates long-term risk even if current operations appear healthy.

Why This Signature
Member Growth (YoY): -3.90%
(Tier: 0.72%, National: 10.19%)
worse than tier avg
Loan Growth (YoY): 6.50%
(Tier: 4.14%, National: 1.74%)
but better than tier avg
Delinquency Rate: 0.62%
(Tier: 0.76%, National: 1.19%)
but better than tier avg
570 of 1070 Mid-Small & Community CUs have this signature | 676 nationally
→ No prior data (570 CUs now) | New qualifier

Efficiency Drag

risk
#563 of 596 • Bottom 50.0% in tier

High efficiency ratio (>80%) indicates elevated operating costs relative to revenue. Margin improvement opportunities may exist.

Why This Signature
Efficiency Ratio: 80.13%
(Tier: 77.94%, National: 84.64%)
worse than tier avg
ROA Change (YoY): 0.26% points
(Tier: 0.05% points, National: -0.45% points)
but better than tier avg
Member Growth (YoY): -3.90%
(Tier: 0.72%, National: 10.19%)
worse than tier avg
596 of 1070 Mid-Small & Community CUs have this signature | 702 nationally
↓ Shrinking -84 CUs YoY | Rank worsening

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 1070 peers in tier

Top Strengths (8 metrics)

57
Total Deposits
balance_sheet
Value: $384.12M
Peer Median: $171.29M
#57 of 1070 Top 5.2% in 100M-500M tier
74
Total Loans
balance_sheet
Value: $288.85M
Peer Median: $121.41M
#74 of 1070 Top 6.8% in 100M-500M tier
77
Total Assets
balance_sheet
Value: $425.77M
Peer Median: $196.57M
#77 of 1070 Top 7.1% in 100M-500M tier
134
AMR Growth Rate
growth
Value: 8.93%
Peer Median: 3.46%
#134 of 1070 Top 12.4% in 100M-500M tier
160
Total Members
engagement
Value: 23,216
Peer Median: 13,200
#160 of 1070 Top 14.9% in 100M-500M tier
228
Loan-to-Member Ratio (LMR)
engagement
Value: $12,442
Peer Median: $9,356
#228 of 1070 Top 21.2% in 100M-500M tier
235
Fee Income Per Member
profitability
Value: $209.23
Peer Median: $154.95
#235 of 1070 Top 21.9% in 100M-500M tier
241
Average Member Relationship (AMR)
engagement
Value: $28,987
Peer Median: $22,931
#241 of 1070 Top 22.4% in 100M-500M tier

Top Weaknesses (5 metrics)

1014
Net Worth Ratio
risk
Value: 8.31%
Peer Median: 11.45%
#1014 of 1070 Bottom 5.3% in 100M-500M tier
969
Share Certificate Concentration (%)
balance_sheet
Value: 38.20%
Peer Median: 23.10%
#969 of 1070 Bottom 9.5% in 100M-500M tier
912
Member Growth Rate
growth
Value: -3.90%
Peer Median: -0.06%
#912 of 1070 Bottom 14.9% in 100M-500M tier
832
First Mortgage Concentration (%)
balance_sheet
Value: 43.30%
Peer Median: 29.47%
#832 of 1070 Bottom 22.3% in 100M-500M tier
805
Net Interest Margin (NIM)
profitability
Value: 3.21%
Peer Median: 3.62%
#805 of 1070 Bottom 24.9% in 100M-500M tier
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