BlastPoint's Credit Union Scorecard

HERITAGE USA

Charter #6434 · TX

1069 CUs in 100M-500M nationally 79 in TX

HERITAGE USA has 5 strengths but faces 13 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Organic Growth Leader: Top 87.8% in tier
  • + Net Interest Margin 1.18% above tier average
  • + Indirect Auto Concentration (%): Top 0.0% in tier
  • + First Mortgage Concentration (%): Top 1.4% in tier
  • + Fee Income Per Member: Top 4.7% in tier

Key Concerns

Areas that may need attention

  • - Efficiency Drag: Bottom 38.5% in tier
  • - Credit Quality Pressure: Bottom 50.7% in tier
  • - Credit Risk Growth: Bottom 65.5% in tier
  • - Liquidity Strain: Bottom 94.7% in tier
  • - Deposit Outflow: Bottom 100.0% in tier
  • - ROA 2.48% below tier average
  • - Efficiency ratio 13.17% above tier (higher cost structure)
  • - Delinquency rate 1.78% above tier average
  • - Net Charge-Off Rate: Bottom 0.7% in tier
  • - Total Assets: Bottom 1.2% in tier
  • - Total Delinquency Rate (60+ days): Bottom 3.5% in tier
  • - Total Deposits: Bottom 4.0% in tier
  • - Asset Growth Rate: Bottom 9.7% in tier

Core Metrics

As of 2025-Q4

Metric Current vs Tier Tier Avg State Avg (TX) National Avg Tier Percentile
Members 6,854
+0.9% YoY-0.4% QoQ
-8.6K 15,437
-2.9% YoY
27,007
+3.4% YoY
33,374
+5.7% YoY
Bottom 9.9% in tier
Assets $101.9M
-1.5% YoY-4.1% QoQ
$-130.0M $231.9M
+1.3% YoY
$418.5M
+7.2% YoY
$561.6M
+9.7% YoY
Bottom 1.1% in tier
Loans $81.8M
+3.7% YoY-2.0% QoQ
$-65.5M $147.3M
-0.1% YoY
$298.6M
+5.4% YoY
$397.0M
+8.8% YoY
24%
Deposits $90.6M
-1.1% YoY-1.9% QoQ
$-110.2M $200.8M
+0.8% YoY
$347.2M
+7.2% YoY
$477.3M
+9.7% YoY
Bottom 3.9% in tier

See Your Full Scorecard

Unlock complete metrics, rankings, and AI-powered insights — always free

Tier 1
50+ financial metrics with peer benchmarks
Performance signatures (strengths & concerns)
AI-generated insights and rankings

Want to see an example first? Preview Navy Federal's scorecard →

ROA -1.7%
-282.2% YoY+501.3% QoQ
-2.5% 0.8%
+18.2% YoY
0.6%
+2.3% YoY
0.7%
+15.9% YoY
Bottom 0.5% in tier
NIM 4.8%
+3.0% YoY+0.7% QoQ
+1.2% 3.6%
+6.7% YoY
3.9%
+3.4% YoY
3.8%
+5.1% YoY
Top 4.5% in tier
Efficiency Ratio 90.2%
+14.8% YoY+6.1% QoQ
+13.2% 77.0%
-3.1% YoY
80.2%
-0.8% YoY
79.7%
-3.3% YoY
Top 9.7% in tier
Delinquency Rate 2.7%
+8.3% YoY-18.1% QoQ
+1.8 0.9%
+4.2% YoY
1.3%
+11.4% YoY
1.3%
-2.1% YoY
Top 3.5% in tier
Loan To Share 90.3%
+4.9% YoY-0.1% QoQ
+18.1% 72.2%
-1.1% YoY
71.4%
-2.7% YoY
67.4%
-1.7% YoY
Top 13.7% in tier
AMR $25,164
+0.2% YoY-1.6% QoQ
+$488 $24,676
+3.4% YoY
$17,599
+2.5% YoY
$19,687
+2.0% YoY
64%
CD Concentration 33.0%
+12.4% YoY-9.4% QoQ
+8.6% 24.4% 21.2% 19.8% 50%
Indirect Auto % 0.0% -13.8% 13.8% 7.1% 7.8% 50%

Signature Analysis

Strengths (1)

Organic Growth Leader

growth
#374 of 426 • Top 87.8% in tier

Attracting members (0.5-50% YoY) without heavy indirect auto dependency (<20%). Healthy, sustainable growth model.

Why This Signature
Member Growth (YoY): 0.91%
(Tier: 0.69%, National: 4.32%)
better than tier avg
Indirect Auto %: 0.00%
(Tier: 13.79%, National: 7.78%)
better than tier avg
426 of 1069 Mid-Small & Community CUs have this signature | 609 nationally
→ No prior data (426 CUs now) | New qualifier

Concerns (5)

Efficiency Drag

risk
#208 of 538 • Bottom 38.5% in tier

High efficiency ratio (>80%) indicates elevated operating costs relative to revenue. Margin improvement opportunities may exist.

Why This Signature
Efficiency Ratio: 90.19%
(Tier: 76.88%, National: 79.67%)
worse than tier avg
ROA Change (YoY): -2.66% points
(Tier: 0.11% points, National: 0.02% points)
worse than tier avg
Member Growth (YoY): 0.91%
(Tier: 0.69%, National: 4.32%)
but better than tier avg
538 of 1069 Mid-Small & Community CUs have this signature | 633 nationally
↓ Shrinking -98 CUs YoY | New qualifier

Credit Quality Pressure

risk
#358 of 705 • Bottom 50.7% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 0.20% points
(Tier: 0.03% points, National: 0.06% points)
worse than tier avg
705 of 1069 Mid-Small & Community CUs have this signature | 969 nationally
↓ Shrinking -150 CUs YoY | Rank worsening

Credit Risk Growth

risk
#299 of 456 • Bottom 65.5% in tier

Loan portfolio growing while delinquencies are rising. Expansion with deteriorating credit quality needs attention.

Why This Signature
Loan Growth (YoY): 3.71%
(Tier: 4.11%, National: 111.96%)
worse than tier avg
Delinquency Change (YoY): 0.20% points
(Tier: 0.03% points, National: 0.06% points)
worse than tier avg
456 of 1069 Mid-Small & Community CUs have this signature | 665 nationally
→ No prior data (456 CUs now) | New qualifier

Liquidity Strain

risk
#216 of 228 • Bottom 94.7% in tier

Loan demand outpacing deposits. They're bumping against liquidity limits - need funding solutions.

Why This Signature
Loan-to-Share Ratio: 90.28%
(Tier: 74.08%, National: 67.44%)
but better than tier avg
Loan Growth (YoY): 3.71%
(Tier: 4.11%, National: 111.96%)
worse than tier avg
228 of 1069 Mid-Small & Community CUs have this signature | 439 nationally
↓ Shrinking -37 CUs YoY | New qualifier

Deposit Outflow

decline
#69 of 69 • Bottom 100.0% in tier

Members staying (>= -1% YoY) but deposits leaving. They're moving money to higher-yield competitors - rate pressure is real.

Why This Signature
Deposit Growth (YoY): -1.09%
(Tier: 5.05%, National: 13.79%)
worse than tier avg
Member Growth (YoY): 0.91%
(Tier: 0.69%, National: 4.32%)
but better than tier avg
69 of 1069 Mid-Small & Community CUs have this signature | 91 nationally
→ No prior data (69 CUs now) | New qualifier

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 1069 peers in tier

Top Strengths (6 metrics)

1
Indirect Auto Concentration (%)
balance_sheet
Value: 0.00%
Peer Median: -
#1 of 1069 Top 0.0% in 100M-500M tier
16
First Mortgage Concentration (%)
balance_sheet
Value: 0.31%
Peer Median: -
#16 of 1069 Top 1.4% in 100M-500M tier
48
Net Interest Margin (NIM)
profitability
Value: 4.78%
Peer Median: -
#48 of 1069 Top 4.4% in 100M-500M tier
51
Fee Income Per Member
profitability
Value: $308.90
Peer Median: -
#51 of 1069 Top 4.7% in 100M-500M tier
146
Loan-to-Share Ratio
balance_sheet
Value: 90.28%
Peer Median: -
#146 of 1069 Top 13.6% in 100M-500M tier
266
Loan-to-Member Ratio (LMR)
engagement
Value: $11,939
Peer Median: -
#266 of 1069 Top 24.8% in 100M-500M tier

Top Weaknesses (14 metrics)

1064
Return on Assets (ROA)
profitability
Value: -1.72%
Peer Median: -
#1064 of 1069 Bottom 0.6% in 100M-500M tier
1063
Net Charge-Off Rate
risk
Value: 2.53%
Peer Median: -
#1063 of 1069 Bottom 0.7% in 100M-500M tier
1057
Total Assets
balance_sheet
Value: $101.89M
Peer Median: -
#1057 of 1069 Bottom 1.2% in 100M-500M tier
1033
Total Delinquency Rate (60+ days)
risk
Value: 2.67%
Peer Median: -
#1033 of 1069 Bottom 3.5% in 100M-500M tier
1027
Total Deposits
balance_sheet
Value: $90.64M
Peer Median: -
#1027 of 1069 Bottom 4.0% in 100M-500M tier
966
Efficiency Ratio
profitability
Value: 90.19%
Peer Median: -
#966 of 1069 Bottom 9.7% in 100M-500M tier
966
Asset Growth Rate
growth
Value: -1.52%
Peer Median: -
#966 of 1069 Bottom 9.7% in 100M-500M tier
963
Total Members
engagement
Value: 6,854
Peer Median: -
#963 of 1069 Bottom 10.0% in 100M-500M tier
952
Members Per Employee (MPE)
engagement
Value: 228.467
Peer Median: -
#952 of 1069 Bottom 11.0% in 100M-500M tier
936
Deposit Growth Rate
growth
Value: -1.09%
Peer Median: -
#936 of 1069 Bottom 12.5% in 100M-500M tier
Link copied to clipboard!