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HERITAGE USA

Charter #6434 · TX

100M-500M
1070 CUs in 100M-500M nationally 80 in TX

HERITAGE USA has 4 strengths but faces 8 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Organic Growth Leader: Top 50.0% in tier
  • + Net Interest Margin 0.87% above tier average
  • + Fee Income Per Member: Top 0.7% in tier
  • + First Mortgage Concentration (%): Top 1.7% in tier

Key Concerns

Areas that may need attention

  • - Shrinking Wallet Share: Bottom 50.0% in tier
  • - Capital Constraint: Bottom 50.0% in tier
  • - Deposit Outflow: Bottom 50.0% in tier
  • - ROA 3.03% below tier average
  • - Delinquency rate 1.13% above tier average
  • - Deposit Growth Rate: Bottom 0.9% in tier
  • - Total Assets: Bottom 0.9% in tier
  • - Asset Growth Rate: Bottom 1.1% in tier

Core Metrics

As of 2026-Q1

Metric Current vs Tier Tier Avg State Avg (TX) National Avg Tier Percentile
Members 6,926
+1.5% YoY+1.1% QoQ
-8.2K 15,145
-2.5% YoY
29,039
+7.4% YoY
33,913
+5.7% YoY
Bottom 10.9% in tier
Assets $100.9M
-8.8% YoY-1.0% QoQ
$-130.8M $231.7M
+0.8% YoY
$450.8M
+10.3% YoY
$578.3M
+9.0% YoY
Bottom 0.8% in tier
Loans $80.2M
+3.5% YoY-2.0% QoQ
$-64.0M $144.1M
+0.2% YoY
$318.1M
+8.9% YoY
$402.4M
+8.7% YoY
25%
Deposits $89.2M
-9.4% YoY-1.6% QoQ
$-111.9M $201.1M
+0.4% YoY
$378.7M
+10.8% YoY
$494.3M
+9.1% YoY
Bottom 2.3% in tier

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Tier 1
50+ financial metrics with peer benchmarks
Performance signatures (strengths & concerns)
AI-generated insights and rankings

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ROA -2.3%
-1373.5% YoY+34.3% QoQ
-3.0% 0.7%
+5.1% YoY
-0.2%
-134.7% YoY
0.4%
-39.2% YoY
Bottom 0.3% in tier
NIM 4.5%
-3.5% YoY-5.8% QoQ
+0.9% 3.6%
+4.6% YoY
3.9%
-0.7% YoY
3.8%
+4.1% YoY
Top 9.6% in tier
Efficiency Ratio 75.9%
-8.6% YoY-15.8% QoQ
-2.1% 78.0%
-1.7% YoY
98.7%
+20.4% YoY
84.6%
+2.8% YoY
40%
Delinquency Rate 1.9%
-4.3% YoY-28.5% QoQ
+1.1 0.8%
+7.1% YoY
1.2%
+13.1% YoY
1.2%
+3.4% YoY
Bottom 6.0% in tier
Loan To Share 89.9%
+14.2% YoY-0.4% QoQ
+19.5% 70.4%
-0.4% YoY
69.5%
-2.6% YoY
65.6%
-1.4% YoY
Top 11.6% in tier
AMR $24,458
-5.1% YoY-2.8% QoQ
$-460 $24,918
+2.7% YoY
$17,820
+2.9% YoY
$19,920
+1.6% YoY
58%
CD Concentration 31.1%
+2.7% YoY-5.9% QoQ
+6.8% 24.3% 21.3% 19.8% 50%
Indirect Auto % 0.0% -13.8% 13.8% 6.9% 7.7% 50%

Signature Analysis

Strengths (1)

Organic Growth Leader

growth
#272 of 371 • Top 50.0% in tier

Attracting members (0.5-50% YoY) without heavy indirect auto dependency (<15%). Healthy, sustainable growth model.

Why This Signature
Member Growth (YoY): 1.45%
(Tier: 0.72%, National: 10.19%)
better than tier avg
Indirect Auto %: 0.00%
(Tier: 13.80%, National: 7.73%)
better than tier avg
371 of 1070 Mid-Small & Community CUs have this signature | 518 nationally
→ No prior data (371 CUs now) | New qualifier

Concerns (3)

Shrinking Wallet Share

decline
#62 of 238 • Bottom 50.0% in tier

Average member relationship declining year-over-year. Members may be moving money elsewhere or reducing engagement.

Why This Signature
AMR Growth (YoY): -5.07%
(Tier: 3.74%, National: 6.36%)
worse than tier avg
238 of 1070 Mid-Small & Community CUs have this signature | 335 nationally
↓ Shrinking -109 CUs YoY | New qualifier

Capital Constraint

risk
#7 of 16 • Bottom 50.0% in tier

Strong balance sheet under pressure - deposits leaving while lending capacity maxed. Need funding solutions before hitting limits.

Why This Signature
Loan-to-Share Ratio: 89.89%
(Tier: 72.31%, National: 65.58%)
but better than tier avg
Deposit Growth (YoY): -9.38%
(Tier: 4.30%, National: 64.06%)
worse than tier avg
Net Worth Ratio: 9.05%
(Tier: 11.91%, National: 14.35%)
worse than tier avg
16 of 1070 Mid-Small & Community CUs have this signature | 25 nationally
→ No prior data (16 CUs now) | New qualifier

Deposit Outflow

decline
#30 of 72 • Bottom 50.0% in tier

Members staying (>= -1% YoY) but deposits leaving. They're moving money to higher-yield competitors - rate pressure is real.

Why This Signature
Deposit Growth (YoY): -9.38%
(Tier: 4.30%, National: 64.06%)
worse than tier avg
Member Growth (YoY): 1.45%
(Tier: 0.72%, National: 10.19%)
but better than tier avg
72 of 1070 Mid-Small & Community CUs have this signature | 98 nationally
→ No prior data (72 CUs now) | New qualifier

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 1070 peers in tier

Top Strengths (5 metrics)

1
Indirect Auto Concentration (%)
balance_sheet
Value: 0.00%
Peer Median: 6.61%
#1 of 1070 Top 0.1% in 100M-500M tier
9
Fee Income Per Member
profitability
Value: $542.25
Peer Median: $154.95
#9 of 1070 Top 0.7% in 100M-500M tier
19
First Mortgage Concentration (%)
balance_sheet
Value: 0.30%
Peer Median: 29.47%
#19 of 1070 Top 1.7% in 100M-500M tier
103
Net Interest Margin (NIM)
profitability
Value: 4.51%
Peer Median: 3.62%
#103 of 1070 Top 9.5% in 100M-500M tier
124
Loan-to-Share Ratio
balance_sheet
Value: 89.89%
Peer Median: 71.88%
#124 of 1070 Top 11.5% in 100M-500M tier

Top Weaknesses (13 metrics)

1067
Return on Assets (ROA)
profitability
Value: -2.31%
Peer Median: 0.69%
#1067 of 1070 Bottom 0.4% in 100M-500M tier
1061
Deposit Growth Rate
growth
Value: -9.38%
Peer Median: 3.30%
#1061 of 1070 Bottom 0.9% in 100M-500M tier
1061
Total Assets
balance_sheet
Value: $100.92M
Peer Median: $196.57M
#1061 of 1070 Bottom 0.9% in 100M-500M tier
1059
Asset Growth Rate
growth
Value: -8.84%
Peer Median: 3.91%
#1059 of 1070 Bottom 1.1% in 100M-500M tier
1045
Total Deposits
balance_sheet
Value: $89.21M
Peer Median: $171.29M
#1045 of 1070 Bottom 2.4% in 100M-500M tier
1020
Members Per Employee (MPE)
engagement
Value: 203.706
Peer Median: 309.176
#1020 of 1070 Bottom 4.8% in 100M-500M tier
1019
Net Charge-Off Rate
risk
Value: 1.40%
Peer Median: 0.35%
#1019 of 1070 Bottom 4.9% in 100M-500M tier
1013
AMR Growth Rate
growth
Value: -5.07%
Peer Median: 3.46%
#1013 of 1070 Bottom 5.4% in 100M-500M tier
1007
Total Delinquency Rate (60+ days)
risk
Value: 1.91%
Peer Median: 0.61%
#1007 of 1070 Bottom 6.0% in 100M-500M tier
953
Total Members
engagement
Value: 6,926
Peer Median: 13,200
#953 of 1070 Bottom 11.0% in 100M-500M tier
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