MEMBERS' ADVANTAGE

Charter #66633 | WI

100M-500M (1077 CUs) Micro
27 100M-500M in WI

MEMBERS' ADVANTAGE has 7 strengths but faces 4 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Emerging Performer: Top 11.6% in tier
  • + Wallet Share Momentum: Top 32.0% in tier
  • + Relationship Depth Leader: Top 32.8% in tier
  • + ROA 0.79% above tier average
  • + Net Interest Margin 0.13% above tier average
  • + Net Worth Ratio: Top 4.7% in tier
  • + Total Delinquency Rate (60+ days): Top 6.8% in tier

Key Concerns

Areas that may need attention

  • - Stagnation Risk: Bottom 8.7% in tier
  • - Liquidity Overhang: Bottom 12.4% in tier
  • - Membership Headwinds: Bottom 25.9% in tier
  • - Institutional Decline: Bottom 30.8% in tier

Core Metrics

As of 2025-Q3

Metric Current vs Tier Tier Avg State Avg (WI) National Avg Tier Percentile
Members 11,316
-1.3% YoY-0.7% QoQ
-4.3K 15,628
-3.4% YoY
38,719
+8.7% YoY
33,089
+6.1% YoY
37th in tier
Assets $180.9M
+2.8% YoY-1.8% QoQ
$-50.4M $231.3M
-0.0% YoY
$717.4M
+12.8% YoY
$547.7M
+7.8% YoY
44th in tier
Loans $120.9M
-0.7% YoY+0.8% QoQ
$-26.9M $147.8M
-1.4% YoY
$555.6M
+13.3% YoY
$388.7M
+8.6% YoY
48th in tier
Deposits $145.3M
+1.4% YoY-3.1% QoQ
$-55.0M $200.3M
-0.0% YoY
$603.1M
+13.2% YoY
$464.6M
+9.3% YoY
38th in tier
ROA 1.6%
+36.4% YoY+8.6% QoQ
+0.8% 0.8%
+15.5% YoY
0.7%
-20.1% YoY
0.7%
+273.4% YoY
Top 10.1% in tier
NIM 3.7%
+21.8% YoY+3.5% QoQ
+0.1% 3.6%
+6.9% YoY
3.5%
-0.2% YoY
3.7%
+5.0% YoY
58th in tier
Efficiency Ratio 63.6%
-8.2% YoY-1.9% QoQ
-13.7% 77.3%
-3.0% YoY
74.2%
-2.5% YoY
79.1%
-3.3% YoY
Bottom 13.2% in tier
Delinquency Rate 0.1%
-61.7% YoY-16.0% QoQ
-0.7 0.9%
+7.6% YoY
1.0%
+20.8% YoY
1.2%
-0.9% YoY
Bottom 6.8% in tier
Loan To Share 83.2%
-2.1% YoY+4.1% QoQ
+10.5% 72.7%
-1.5% YoY
80.3%
+0.1% YoY
68.0%
-1.7% YoY
71st in tier
AMR $23,520
+1.7% YoY-0.7% QoQ
$-843 $24,363
+2.9% YoY
$22,950
+4.4% YoY
$19,418
+1.3% YoY
57th in tier
CD Concentration 14.8%
-13.5% YoY-13.0% QoQ
-9.6% 24.4%
+4.2% YoY
21.1%
+6.2% YoY
19.6%
+6.2% YoY
50th in tier
Indirect Auto % 9.5%
-33.9% YoY-7.0% QoQ
-4.4% 14.0%
-5.8% YoY
8.1%
-7.1% YoY
7.9%
-2.9% YoY
50th in tier

Signature Analysis

Strengths (3)

Emerging Performer

growth
#219 of 627 • Top 11.6% in tier

Profitable credit union with positive returns. May represent growth potential worth exploring.

Why This Signature
Return on Assets: 1.57%
(Tier: 0.77%, National: 0.71%)
better than tier avg
Member Growth (YoY): -1.29%
(Tier: 0.88%, National: 9.37%)
but worse than tier avg
627 of 1077 Community CUs have this signature | 852 nationally
↑ Growing +13 CUs YoY | Rank worsening

Wallet Share Momentum

growth
#884 of 1006 • Top 32.0% in tier

Average member relationship growing year-over-year. Members are deepening their engagement.

Why This Signature
AMR Growth (YoY): 1.73%
(Tier: 3.68%, National: 4.19%)
but worse than tier avg
1006 of 1077 Community CUs have this signature | 1330 nationally
↑ Growing +249 CUs YoY | Rank worsening

Relationship Depth Leader

growth
#904 of 1006 • Top 32.8% in tier

Average member relationship growing year-over-year. Increasing engagement suggests members are consolidating more business here.

Why This Signature
AMR Growth (YoY): 1.73%
(Tier: 3.68%, National: 4.19%)
but worse than tier avg
Share Draft per Member: $2.3K
(Tier: $2.8K, National: $2.0K)
but worse than tier avg
1006 of 1077 Community CUs have this signature | 1330 nationally
↑ Growing +249 CUs YoY | Rank worsening

Concerns (4)

Stagnation Risk

risk
#144 of 550 • Bottom 8.7% in tier

Membership is declining. If profitability remains stable, current success may mask future risk from a shrinking member base.

Why This Signature
Return on Assets: 1.57%
(Tier: 0.77%, National: 0.71%)
but better than tier avg
Member Growth (YoY): -1.29%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
Avg Member Relationship: $23.5K
(Tier: $25.0K, National: $19.4K)
worse than tier avg
CD Concentration: 14.83%
(Tier: 24.41%, National: 19.60%)
but better than tier avg
550 of 1077 Community CUs have this signature | 648 nationally
→ Stable (555→550 CUs) -5 CUs YoY | New qualifier

Liquidity Overhang

risk
#193 of 552 • Bottom 12.4% in tier

Very high net worth ratio (>12%). Strong capital position may indicate opportunity to deploy capital more productively.

Why This Signature
Net Worth Ratio: 18.26%
(Tier: 11.95%, National: 14.51%)
but better than tier avg
Loan-to-Share Ratio: 83.18%
(Tier: 74.56%, National: 67.96%)
but better than tier avg
552 of 1077 Community CUs have this signature | 691 nationally
↑ Growing +65 CUs YoY | Rank worsening

Membership Headwinds

decline
#427 of 550 • Bottom 25.9% in tier

Membership declining year-over-year. They need solutions to stop the bleeding before it impacts revenue.

Why This Signature
Member Growth (YoY): -1.29%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
550 of 1077 Community CUs have this signature | 648 nationally
→ Stable (555→550 CUs) -5 CUs YoY | New qualifier

Institutional Decline

decline
#243 of 256 • Bottom 30.8% in tier

Both members and loans declining - the institution is contracting. Leadership is likely under pressure to reverse course.

Why This Signature
Total Assets: $180.89M
(Tier: $231.30M, National: $547.69M)
worse than tier avg
Member Growth (YoY): -1.29%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
Loan Growth (YoY): -0.71%
(Tier: 3.64%, National: 36.38%)
worse than tier avg
256 of 1077 Community CUs have this signature | 293 nationally
↓ Shrinking -43 CUs YoY | New qualifier

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) | Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 1077 peers in tier

Top Strengths (5 metrics)

52
Net Worth Ratio
risk
Value: 18.26%
Peer Avg: 12.15%
#52 of 1077 Top 4.7% in 100M-500M tier
74
Total Delinquency Rate (60+ days)
risk
Value: 0.13%
Peer Avg: 0.86%
#74 of 1077 Top 6.8% in 100M-500M tier
109
Return on Assets (ROA)
profitability
Value: 1.57%
Peer Avg: 0.79%
#109 of 1077 Top 10.0% in 100M-500M tier
143
Efficiency Ratio
profitability
Value: 63.62%
Peer Avg: 77.28%
#143 of 1077 Top 13.2% in 100M-500M tier
232
Share Certificate Concentration (%)
balance_sheet
Value: 14.83%
Peer Avg: 23.61%
#232 of 1077 Top 21.4% in 100M-500M tier

Top Weaknesses (0 metrics)

No weakness rankings available