✦ CU Wrapped 2025 · Annual Review

Wisconsin Credit Unions

WI Credit Unions

2025-Q4 100 Credit Unions

Wisconsin Credit Unions Post Strong Growth Momentum Despite Member Headwinds in Q4 2024

Wisconsin credit unions demonstrated robust financial momentum in Q4 2024, with asset growth accelerating to 4.47% from 3.71% quarter-over-quarter and 3.27% year-over-year, significantly outpacing the national 3.11%. ROA remained stable at 0.91% quarterly while climbing from 0.78% annually, positioning 18 basis points above national benchmarks. However, member growth contracted to -0.11%, improving from -0.27% last quarter but declining sharply from 2.19% growth a year ago. Strong loan and deposit growth acceleration, combined with stable credit quality at 0.62% delinquency, suggests healthy operational fundamentals despite membership challenges.

Key Insights

Year-over-Year Changes

Asset Growth (YoY) (Absolute)
2024-Q4 2025-Q4
3.27% → 4.47% (+1.21%)
Member Growth (YoY) (Absolute)
2024-Q4 2025-Q4
2.19% → -0.11% (-2.30%)
Share Certificate Concentration (%) (Absolute)
2024-Q4 2025-Q4
20.41% → 21.47% (+1.05%)
First Mortgage Concentration (%) (Absolute)
2024-Q4 2025-Q4
37.27% → 37.66% (+0.39%)
Indirect Auto Concentration (%) (Absolute)
2024-Q4 2025-Q4
7.78% → 8.01% (+0.23%)

Quarter-over-Quarter Changes

Asset Growth (YoY) (Absolute)
2025-Q3 2025-Q4
3.71% → 4.47% (+0.77%)
Deposit Growth (YoY) (Absolute)
2025-Q3 2025-Q4
3.08% → 3.75% (+0.67%)
Loan Growth (YoY) (Absolute)
2025-Q3 2025-Q4
2.39% → 3.18% (+0.79%)
Member Growth (YoY) (Absolute)
2025-Q3 2025-Q4
-0.27% → -0.11% (+0.17%)
Share Certificate Concentration (%) (Absolute)
2025-Q3 2025-Q4
21.07% → 21.47% (+0.39%)

Key Metrics

Return on Assets

0.91%

YoY
18 basis points above national
Profitability

Net Interest Margin

3.70%

YoY
3 basis points below national
Profitability

Asset Growth

4.47%

YoY
Growth

Member Growth

-0.11%

Growth

Delinquency Rate

0.62%

YoY
Risk

Net Worth Ratio

12.83%

Risk

AMR Growth

3.42%

Engagement

Deposit Growth

3.75%

YoY
Growth

Loan Growth

3.18%

YoY
Growth

Member Engagement

Member Growth (YoY %)

Member engagement showed mixed signals in Q4 2024. Growth accelerated to -0.11% from -0.27% quarter-over-quarter, indicating improving quarterly trends, but decelerated dramatically from 2.19% year-over-year, reflecting significant membership headwinds. The -0.11% rate remains 59 basis points above the national -0.69%, suggesting relative resilience in Wisconsin's competitive landscape.

Profitability

Return on Assets (%)

Net Interest Margin (%)

Profitability metrics remained solid in Q4 2024. ROA held stable at 0.91% quarter-over-quarter with minimal 1 basis point improvement, while increasing substantially from 0.78% year-over-year. NIM stayed stable at 3.70% quarterly with a minor 2 basis point decline, but rose from 3.53% annually. Both metrics exceed national benchmarks, indicating strong earnings capacity.

Growth

Asset Growth (YoY %)

Member Growth (YoY %)

Growth momentum accelerated across all major categories in Q4 2024. Asset growth accelerated to 4.47% from 3.71% quarter-over-quarter and from 3.27% year-over-year. Loan growth accelerated to 3.18% from 2.39% quarterly, while deposit growth accelerated to 3.75% from 3.08% quarterly, both substantially outperforming national rates and demonstrating strong balance sheet expansion.

Risk & Credit Quality

Delinquency Rate (%)

Net Worth Ratio (%)

Risk metrics remained well-controlled in Q4 2024. Delinquency rates stayed stable at 0.62% with minimal 2 basis point increase quarter-over-quarter, and increased modestly by 6 basis points year-over-year from 0.56%. Net worth strengthened to 12.83% from 12.75% quarterly and 12.66% annually, maintaining adequate capitalization despite sitting 85 basis points below national levels.

Portfolio Mix

First Mortgage (%)

Indirect Auto (%)

Share Certificates (%)

Portfolio composition shifted toward traditional lending in Q4 2024. First mortgage concentration increased to 37.66% with 0.39 percentage point annual growth, significantly exceeding the national 21.97%. Certificate deposits rose to 21.47% with 1.05 percentage point annual increase and 0.39 percentage point quarterly growth. Indirect auto lending reached 8.01%, up 0.23 percentage points annually, slightly above national benchmarks.

Strategic Implications

  • Address member acquisition challenges while leveraging strong loan demand to rebuild membership base organically.
  • Capitalize on superior asset growth rates to gain market share in Wisconsin's competitive credit union landscape.
  • Monitor certificate concentration trends as rising rates may pressure future funding costs and margin stability.
  • Maintain conservative risk management practices given stable delinquency performance relative to national averages.
  • Leverage mortgage lending strength to differentiate from traditional banks and attract new member relationships.

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Notable Patterns

How This Cohort Compares to National

First Mortgage Share is 15.7pp above national

Loan Growth (annual) is 2.7pp above national

Certificate Pct is 1.7pp above national

Asset Growth (annual) is 1.4pp above national

Deposit Growth (Annual) is 1.2pp above national

Data Quality Notes

4 metric(s) had extreme values filtered using MAD-based, z-score > 5.0.

Net Worth Ratio (Absolute) 4 CU(s) excluded
Raw average: 13.69% → Cleaned average: 12.83%
View excluded credit unions
Total Delinquency Rate (60+ days) (Absolute) 4 CU(s) excluded
Raw average: 1.47% → Cleaned average: 0.62%
View excluded credit unions
Member Growth (YoY) (Absolute) 2 CU(s) excluded
Raw average: 0.38% → Cleaned average: -0.11%
View excluded credit unions
Return on Assets (ROA) (Absolute) 1 CU(s) excluded
Raw average: 0.88% → Cleaned average: 0.91%
View excluded credit unions
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