Wisconsin Credit Unions

WI Credit Unions

2025-Q3 101 Credit Unions

WI Credit Unions Accelerate Growth Across All Segments While Maintaining Strong Profitability and Risk Controls

Wisconsin credit unions delivered robust performance in Q3 2025, with asset growth accelerating to 3.71% from 2.88% quarter-over-quarter, significantly outpacing the national 2.54%. Loan growth surged to 2.39% from 1.30% QoQ, while deposit growth jumped to 3.08% from 2.15%. Profitability strengthened with ROA increasing to 0.91% from 0.85% QoQ and 0.78% year-over-year, now 13 basis points above national levels. Despite member growth turning negative at -0.27% from 0.09% QoQ, the cohort maintains superior performance versus national trends across key metrics.

Key Insights

Year-over-Year Changes

Share Certificate Concentration (%) (Absolute)
2024-Q3 2025-Q3
19.83% → 21.07% (+6.25%)
First Mortgage Concentration (%) (Absolute)
2024-Q3 2025-Q3
36.65% → 36.99% (+0.92%)
Indirect Auto Concentration (%) (Absolute)
2024-Q3 2025-Q3
8.72% → 8.11% (-7.09%)
Net Worth Ratio (Absolute)
2024-Q3 2025-Q3
12.39% → 12.75% (+0.36%)
Net Interest Margin (NIM) (Absolute)
2024-Q3 2025-Q3
3.51% → 3.72% (+0.21%)

Quarter-over-Quarter Changes

Asset Growth (YoY) (Absolute)
2025-Q2 2025-Q3
2.88% → 3.71% (+0.82%)
Deposit Growth (YoY) (Absolute)
2025-Q2 2025-Q3
2.15% → 3.08% (+0.92%)
Loan Growth (YoY) (Absolute)
2025-Q2 2025-Q3
1.30% → 2.39% (+1.09%)
Member Growth (YoY) (Absolute)
2025-Q2 2025-Q3
0.09% → -0.27% (-0.36%)
Share Certificate Concentration (%) (Absolute)
2025-Q2 2025-Q3
20.92% → 21.07% (+0.73%)

Key Metrics

Return on Assets

0.91%

YoY
13 basis points above national
Profitability

Net Interest Margin

3.72%

YoY
1 basis points below national
Profitability

Asset Growth

3.71%

YoY
Growth

Member Growth

-0.27%

Growth

Delinquency Rate

0.60%

YoY
Risk

Net Worth Ratio

12.75%

Risk

AMR Growth

2.97%

Engagement
Insufficient historical data for trend visualization

Deposit Growth

3.08%

YoY
Growth
Insufficient historical data for trend visualization

Loan Growth

2.39%

YoY
Growth

Member Engagement

Member Growth (YoY %)

Member engagement weakened as growth decelerated to -0.27% in Q3 2025 from 0.09% in Q2 2025, though this remains 34 basis points above the national -0.61% benchmark. The negative growth represents a concerning shift from positive momentum last quarter.

Profitability

Return on Assets (%)

Net Interest Margin (%)

Profitability strengthened significantly with ROA increasing to 0.91% from 0.85% quarter-over-quarter and 0.78% year-over-year, now 13 basis points above national levels. NIM also improved to 3.72% from 3.66% QoQ and 3.51% YoY, matching national benchmarks.

Growth

Asset Growth (YoY %)

Member Growth (YoY %)

Growth accelerated dramatically across all segments, with asset growth jumping to 3.71% from 2.88% QoQ, loan growth surging to 2.39% from 1.30% QoQ, and deposit growth climbing to 3.08% from 2.15% QoQ, all substantially outperforming national benchmarks.

Risk & Credit Quality

Delinquency Rate (%)

Net Worth Ratio (%)

Risk metrics remained well-controlled with delinquencies stable at 0.60% versus 0.62% QoQ, though up from 0.55% YoY, staying 25 basis points below national levels. Net worth strengthened to 12.75% from 12.57% QoQ and 12.39% YoY.

Portfolio Mix

First Mortgage (%)

Indirect Auto (%)

Share Certificates (%)

Portfolio composition shifted toward certificates, increasing to 21.07% from 20.92% QoQ and 19.83% YoY, now exceeding national 19.60%. First mortgage concentration reached 36.99%, well above national 21.76%, while indirect auto declined to 8.11% from prior levels.

Strategic Implications

  • Strong growth momentum across all segments positions Wisconsin credit unions for continued market share expansion
  • Rising certificate concentrations suggest successful deposit gathering but may pressure future margin expansion
  • Declining member growth despite strong asset growth indicates potential opportunity gaps in member acquisition strategies
  • Superior risk metrics provide capacity for strategic lending initiatives while maintaining conservative underwriting standards

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Notable Patterns

How This Cohort Compares to National

Assets Per Member (annual) is 357.4pp above national

Loan To Member Ratio (Quarterly) is 346.2pp above national

Loan To Member Ratio (Annual) is 288.9pp above national

First Mortgage Share is 15.2pp above national

Loan Growth (annual) is 2.2pp above national

Data Quality Notes

7 metric(s) had extreme values filtered using MAD-based, z-score > 5.0.

Net Worth Ratio (Absolute) 5 CU(s) excluded
Raw average: 14.02% → Cleaned average: 12.75%
View excluded credit unions
Total Delinquency Rate (60+ days) (Absolute) 4 CU(s) excluded
Raw average: 0.95% → Cleaned average: 0.60%
View excluded credit unions
Member Growth (YoY) (Absolute) 2 CU(s) excluded
Raw average: 0.24% → Cleaned average: -0.27%
View excluded credit unions
Return on Assets (ROA) (Absolute) 2 CU(s) excluded
Raw average: 0.67% → Cleaned average: 0.91%
View excluded credit unions
Asset Growth (YoY) (Absolute) 1 CU(s) excluded
Raw average: 3.13% → Cleaned average: 3.71%
View excluded credit unions
Deposit Growth (YoY) (Absolute) 1 CU(s) excluded
Raw average: 2.38% → Cleaned average: 3.08%
View excluded credit unions
Net Interest Margin (NIM) (Absolute) 1 CU(s) excluded
Raw average: 3.50% → Cleaned average: 3.72%
View excluded credit unions
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