Wisconsin credit unions delivered robust performance in Q3 2025, with asset growth accelerating to 3.71% from 2.88% quarter-over-quarter, significantly outpacing the national 2.54%. Loan growth surged to 2.39% from 1.30% QoQ, while deposit growth jumped to 3.08% from 2.15%. Profitability strengthened with ROA increasing to 0.91% from 0.85% QoQ and 0.78% year-over-year, now 13 basis points above national levels. Despite member growth turning negative at -0.27% from 0.09% QoQ, the cohort maintains superior performance versus national trends across key metrics.
Wisconsin Credit Unions
WI Credit Unions
WI Credit Unions Accelerate Growth Across All Segments While Maintaining Strong Profitability and Risk Controls
Key Insights
Year-over-Year Changes
Quarter-over-Quarter Changes
Key Metrics
Return on Assets
0.91%
▲ YoYNet Interest Margin
3.72%
▲ YoYAsset Growth
3.71%
— YoYMember Growth
-0.27%
Delinquency Rate
0.60%
▲ YoYNet Worth Ratio
12.75%
AMR Growth
2.97%
Deposit Growth
3.08%
— YoYLoan Growth
2.39%
— YoYMember Engagement
Member Growth (YoY %)
Member engagement weakened as growth decelerated to -0.27% in Q3 2025 from 0.09% in Q2 2025, though this remains 34 basis points above the national -0.61% benchmark. The negative growth represents a concerning shift from positive momentum last quarter.
Profitability
Return on Assets (%)
Net Interest Margin (%)
Profitability strengthened significantly with ROA increasing to 0.91% from 0.85% quarter-over-quarter and 0.78% year-over-year, now 13 basis points above national levels. NIM also improved to 3.72% from 3.66% QoQ and 3.51% YoY, matching national benchmarks.
Growth
Asset Growth (YoY %)
Member Growth (YoY %)
Growth accelerated dramatically across all segments, with asset growth jumping to 3.71% from 2.88% QoQ, loan growth surging to 2.39% from 1.30% QoQ, and deposit growth climbing to 3.08% from 2.15% QoQ, all substantially outperforming national benchmarks.
Risk & Credit Quality
Delinquency Rate (%)
Net Worth Ratio (%)
Risk metrics remained well-controlled with delinquencies stable at 0.60% versus 0.62% QoQ, though up from 0.55% YoY, staying 25 basis points below national levels. Net worth strengthened to 12.75% from 12.57% QoQ and 12.39% YoY.
Portfolio Mix
First Mortgage (%)
Indirect Auto (%)
Share Certificates (%)
Portfolio composition shifted toward certificates, increasing to 21.07% from 20.92% QoQ and 19.83% YoY, now exceeding national 19.60%. First mortgage concentration reached 36.99%, well above national 21.76%, while indirect auto declined to 8.11% from prior levels.
Strategic Implications
- • Strong growth momentum across all segments positions Wisconsin credit unions for continued market share expansion
- • Rising certificate concentrations suggest successful deposit gathering but may pressure future margin expansion
- • Declining member growth despite strong asset growth indicates potential opportunity gaps in member acquisition strategies
- • Superior risk metrics provide capacity for strategic lending initiatives while maintaining conservative underwriting standards
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Notable Patterns
How This Cohort Compares to National
Assets Per Member (annual) is 357.4pp above national
Loan To Member Ratio (Quarterly) is 346.2pp above national
Loan To Member Ratio (Annual) is 288.9pp above national
First Mortgage Share is 15.2pp above national
Loan Growth (annual) is 2.2pp above national
Data Quality Notes
7 metric(s) had extreme values filtered using MAD-based, z-score > 5.0.
View excluded credit unions
- STOUGHTON U.S. RUBBER EMPLOYEES (66613) - 52.30%
- ALLOY EMPLOYEES (66660) - 41.26%
- KENOSHA POLICE AND FIREMEN'S (66410) - 41.07%
- HOLY REDEEMER COMMUNITY OF SE WIS. (68044) - 29.53%
- AIR TECH (66546) - 27.90%
View excluded credit unions
- BREWERY (66637) - 4.08%
- STOPPENBACH (66565) - 7.44%
- BRANTWOOD (67003) - 8.02%
- ALLOY EMPLOYEES (66660) - 18.77%
View excluded credit unions
- OSHKOSH COMMUNITY (66779) - 26.40%
- KOHLER (66872) - 25.15%
View excluded credit unions
- SHORELINE (66447) - 4.04%
- STOUGHTON U.S. RUBBER EMPLOYEES (66613) - -26.28%
View excluded credit unions
- STOUGHTON U.S. RUBBER EMPLOYEES (66613) - -54.37%
View excluded credit unions
- STOUGHTON U.S. RUBBER EMPLOYEES (66613) - -67.28%
View excluded credit unions
- STOUGHTON U.S. RUBBER EMPLOYEES (66613) - -18.28%