THE SOUTHERN

Charter #68638 | GA

500M-750M (169 CUs) Community (281 CUs)
4 500M-750M in GA

THE SOUTHERN has 5 strengths but faces 11 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Relationship Depth Leader: Top 17.5% in tier
  • + Wallet Share Momentum: Top 22.3% in tier
  • + Indirect Auto Concentration (%): Top 0.0% in tier
  • + Total Delinquency Rate (60+ days): Top 1.2% in tier
  • + Share Certificate Concentration (%): Top 9.5% in tier

Key Concerns

Areas that may need attention

  • - Membership Headwinds: Bottom 13.9% in tier
  • - Institutional Decline: Bottom 14.1% in tier
  • - Stagnation Risk: Bottom 14.8% in tier
  • - Efficiency Drag: Bottom 18.4% in tier
  • - Credit Quality Pressure: Bottom 26.0% in tier
  • - ROA 0.13% below tier average
  • - Efficiency ratio 7.91% above tier (higher cost structure)
  • - Member decline: -3.0% YoY
  • - Total Loans: Bottom 3.0% in tier
  • - Loan-to-Share Ratio: Bottom 3.6% in tier
  • - Loan-to-Member Ratio (LMR): Bottom 4.7% in tier

Core Metrics

As of 2025-Q3

Metric Current vs Tier Tier Avg State Avg (GA) National Avg Tier Percentile
Members 30,414
-3.0% YoY-1.3% QoQ
 -9.3K 39,752
-2.7% YoY
 30,529
+3.7% YoY
 33,089
+6.1% YoY
 Bottom 18.3% in tier
Assets $550.2M
+2.8% YoY+0.3% QoQ
 $-72.2M $622.4M
+0.3% YoY
 $489.5M
+5.8% YoY
 $547.7M
+7.8% YoY
 Bottom 21.9% in tier
Loans $214.1M
-2.1% YoY-1.3% QoQ
 $-221.8M $435.9M
-0.4% YoY
 $335.0M
+9.2% YoY
 $388.7M
+8.6% YoY
 Bottom 2.4% in tier
Deposits $488.0M
+1.8% YoY-0.3% QoQ
 $-50.0M $538.0M
+1.3% YoY
 $419.7M
+4.9% YoY
 $464.6M
+9.3% YoY
 28th in tier
ROA 0.5%
-33.9% YoY+7.7% QoQ
 -0.1% 0.7%
+33.9% YoY
 1.1%
+41.8% YoY
 0.7%
+273.4% YoY
 43rd in tier
NIM 2.9%
+1.3% YoY+1.4% QoQ
 -0.5% 3.4%
+8.6% YoY
 4.2%
+4.4% YoY
 3.7%
+5.0% YoY
 Bottom 18.9% in tier
Efficiency Ratio 86.0%
+10.3% YoY+0.3% QoQ
 +7.9% 78.1%
-3.4% YoY
 76.7%
+1.1% YoY
 79.1%
-3.3% YoY
 Top 18.9% in tier
Delinquency Rate 0.1%
+42.7% YoY+36.1% QoQ
 -0.7 0.8%
-4.9% YoY
 1.3%
+2.5% YoY
 1.2%
-0.9% YoY
 Bottom 1.2% in tier
Loan To Share 43.9%
-3.8% YoY-1.0% QoQ
 -37.1% 81.0%
-1.8% YoY
 72.3%
+1.1% YoY
 68.0%
-1.7% YoY
 Bottom 3.0% in tier
AMR $23,086
+3.7% YoY+0.7% QoQ
 $-3K $26,482
+2.6% YoY
 $17,296
+4.1% YoY
 $19,418
+1.3% YoY
 37th in tier
CD Concentration 17.1%
+17.5% YoY+2.4% QoQ
 -7.3% 24.4%
+4.2% YoY
 19.9%
+4.7% YoY
 19.6%
+6.2% YoY
 Bottom 24.4% in tier
Indirect Auto % 0.0% -14.0% 14.0%
-5.8% YoY
 4.6%
+4.3% YoY
 7.9%
-2.9% YoY
 Bottom 0.0% in tier

Signature Analysis

Strengths (2)

Relationship Depth Leader

growth
#484 of 1006 • Top 17.5% in tier

Average member relationship growing year-over-year. Increasing engagement suggests members are consolidating more business here.

Why This Signature
AMR Growth (YoY): 3.67%
(Tier: 3.68%, National: 4.19%)
but worse than tier avg
Share Draft per Member: $2.9K
(Tier: $2.8K, National: $2.0K)
better than tier avg
1006 of 281 Community CUs have this signature | 1330 nationally
↑ Growing +249 CUs YoY | New qualifier

Wallet Share Momentum

growth
#615 of 1006 • Top 22.3% in tier

Average member relationship growing year-over-year. Members are deepening their engagement.

Why This Signature
AMR Growth (YoY): 3.67%
(Tier: 3.68%, National: 4.19%)
but worse than tier avg
1006 of 281 Community CUs have this signature | 1330 nationally
↑ Growing +249 CUs YoY | New qualifier

Concerns (5)

Membership Headwinds

decline
#230 of 550 • Bottom 13.9% in tier

Membership declining year-over-year. They need solutions to stop the bleeding before it impacts revenue.

Why This Signature
Member Growth (YoY): -2.95%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
550 of 281 Community CUs have this signature | 648 nationally
→ Stable (555→550 CUs) -5 CUs YoY | Rank improving

Institutional Decline

decline
#112 of 256 • Bottom 14.1% in tier

Both members and loans declining - the institution is contracting. Leadership is likely under pressure to reverse course.

Why This Signature
Total Assets: $550.19M
(Tier: $622.38M, National: $547.69M)
worse than tier avg
Member Growth (YoY): -2.95%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
Loan Growth (YoY): -2.08%
(Tier: 3.64%, National: 36.38%)
worse than tier avg
256 of 281 Community CUs have this signature | 293 nationally
↓ Shrinking -43 CUs YoY | Rank improving

Stagnation Risk

risk
#245 of 550 • Bottom 14.8% in tier

Membership is declining. If profitability remains stable, current success may mask future risk from a shrinking member base.

Why This Signature
Return on Assets: 0.53%
(Tier: 0.77%, National: 0.71%)
worse than tier avg
Member Growth (YoY): -2.95%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
Avg Member Relationship: $23.1K
(Tier: $25.0K, National: $19.4K)
worse than tier avg
CD Concentration: 17.12%
(Tier: 24.41%, National: 19.60%)
but better than tier avg
550 of 281 Community CUs have this signature | 648 nationally
→ Stable (555→550 CUs) -5 CUs YoY | Rank worsening

Efficiency Drag

risk
#325 of 521 • Bottom 18.4% in tier

High efficiency ratio (>80%) indicates elevated operating costs relative to revenue. Margin improvement opportunities may exist.

Why This Signature
Efficiency Ratio: 86.00%
(Tier: 77.15%, National: 79.10%)
worse than tier avg
ROA Change (YoY): -0.27% points
(Tier: 0.11% points, National: 0.05% points)
worse than tier avg
Member Growth (YoY): -2.95%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
521 of 281 Community CUs have this signature | 624 nationally
↓ Shrinking -113 CUs YoY | New qualifier

Credit Quality Pressure

risk
#645 of 736 • Bottom 26.0% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 0.03% points
(Tier: 0.04% points, National: 0.07% points)
but better than tier avg
736 of 281 Community CUs have this signature | 1002 nationally
↓ Shrinking -199 CUs YoY | Rank improving

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) | Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 169 peers in tier

Top Strengths (5 metrics)

1
Indirect Auto Concentration (%)
balance_sheet
Value: 0.00%
Peer Avg: 16.19%
#1 of 169 Top 0.0% in 500M-750M tier
3
Total Delinquency Rate (60+ days)
risk
Value: 0.10%
Peer Avg: 0.80%
#3 of 169 Top 1.2% in 500M-750M tier
17
Share Certificate Concentration (%)
balance_sheet
Value: 17.12%
Peer Avg: 26.87%
#17 of 169 Top 9.5% in 500M-750M tier
20
Net Charge-Off Rate
risk
Value: 0.10%
Peer Avg: 0.51%
#20 of 169 Top 11.2% in 500M-750M tier
34
Members Per Employee (MPE)
engagement
Value: 394.987
Peer Avg: 338.010
#34 of 169 Top 19.5% in 500M-750M tier

Top Weaknesses (9 metrics)

165
Total Loans
balance_sheet
Value: $214.13M
Peer Avg: $435.95M
#165 of 169 Bottom 3.0% in 500M-750M tier
164
Loan-to-Share Ratio
balance_sheet
Value: 43.88%
Peer Avg: 81.02%
#164 of 169 Bottom 3.6% in 500M-750M tier
162
Loan-to-Member Ratio (LMR)
engagement
Value: $7,040
Peer Avg: $11,805
#162 of 169 Bottom 4.7% in 500M-750M tier
150
Member Growth Rate
growth
Value: -2.95%
Peer Avg: 1.75%
#150 of 169 Bottom 11.8% in 500M-750M tier
139
Loan Growth Rate
growth
Value: -2.08%
Peer Avg: 4.04%
#139 of 169 Bottom 18.3% in 500M-750M tier
138
Efficiency Ratio
profitability
Value: 86.00%
Peer Avg: 78.10%
#138 of 169 Bottom 18.9% in 500M-750M tier
138
Total Members
engagement
Value: 30,414
Peer Avg: 39,752
#138 of 169 Bottom 18.9% in 500M-750M tier
137
Net Interest Margin (NIM)
profitability
Value: 2.94%
Peer Avg: 3.43%
#137 of 169 Bottom 19.5% in 500M-750M tier
132
Total Assets
balance_sheet
Value: $550.19M
Peer Avg: $622.38M
#132 of 169 Bottom 22.5% in 500M-750M tier