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KELLOGG COMMUNITY

Charter #68678 · MI

Mid-Market 1B-3B
306 CUs in 1B-3B nationally 21 in MI
View Mid-Market leaderboard →

KELLOGG COMMUNITY has 5 strengths but faces 8 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Emerging Performer: Top 9.9% in tier
  • + ROA 0.65% above tier average
  • + Net Interest Margin 0.07% above tier average
  • + Efficiency Ratio: Top 4.6% in tier
  • + Net Worth Ratio: Top 4.9% in tier

Key Concerns

Areas that may need attention

  • - Liquidity Overhang: Bottom 4.4% in tier
  • - Indirect Auto Dependency: Bottom 26.8% in tier
  • - Credit Quality Pressure: Bottom 57.1% in tier
  • - Credit Risk Growth: Bottom 57.9% in tier
  • - Total Assets: Bottom 1.3% in tier
  • - Total Deposits: Bottom 1.3% in tier
  • - Total Members: Bottom 7.5% in tier
  • - Total Loans: Bottom 9.2% in tier

Core Metrics

As of 2026-Q1

Metric Current vs Tier Tier Avg State Avg (MI) National Avg Tier Percentile
Members 50,750
+1.8% YoY+0.1% QoQ
-45.3K 96,048
-2.7% YoY
36,022
+6.3% YoY
33,913
+5.7% YoY
Bottom 7.2% in tier
Assets $1.0B
+8.1% YoY+4.8% QoQ
$-711.8M $1.7B
+0.4% YoY
$705.1M
+14.1% YoY
$578.3M
+9.0% YoY
Bottom 1.0% in tier
Loans $712.5M
+4.2% YoY-0.2% QoQ
$-501.2M $1.2B
+0.2% YoY
$480.6M
+13.6% YoY
$402.4M
+8.7% YoY
Bottom 8.8% in tier
Deposits $837.1M
+7.7% YoY+5.6% QoQ
$-628.5M $1.5B
+0.5% YoY
$601.5M
+14.1% YoY
$494.3M
+9.1% YoY
Bottom 1.0% in tier

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Tier 1
50+ financial metrics with peer benchmarks
Performance signatures (strengths & concerns)
AI-generated insights and rankings

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ROA 1.4%
+29.9% YoY-4.1% QoQ
+0.7% 0.7%
+27.6% YoY
0.9%
+85.7% YoY
0.4%
-39.2% YoY
Top 9.5% in tier
NIM 3.4%
+7.1% YoY+0.5% QoQ
+0.1% 3.4%
+6.2% YoY
3.7%
+3.8% YoY
3.8%
+4.1% YoY
54%
Efficiency Ratio 58.5%
-16.5% YoY-8.6% QoQ
-16.1% 74.6%
-3.0% YoY
75.8%
-7.1% YoY
84.6%
+2.8% YoY
Top 4.6% in tier
Delinquency Rate 0.5%
+1.3% YoY-25.6% QoQ
-0.2 0.8%
+6.9% YoY
0.7%
-7.8% YoY
1.2%
+3.4% YoY
38%
Loan To Share 85.1%
-3.3% YoY-5.5% QoQ
+1.9% 83.2%
-0.4% YoY
65.1%
-0.0% YoY
65.6%
-1.4% YoY
50%
AMR $30,534
+4.2% YoY+2.8% QoQ
+$882 $29,652
+2.3% YoY
$22,971
+5.9% YoY
$19,920
+1.6% YoY
62%
CD Concentration 30.9%
-8.3% YoY-8.8% QoQ
+2.0% 28.8% 18.6% 19.8% 60%
Indirect Auto % 19.7%
-5.8% YoY-1.2% QoQ
+1.6% 18.1% 11.7% 7.7% 60%

Signature Analysis

Strengths (1)

Emerging Performer

growth
#42 of 79 • Top 9.9% in tier

Smaller CU (bottom 50% by assets in tier) with strong profitability (ROA > 0.5%) AND growth (members >= 1%). Emerging leaders worth watching.

Why This Signature
Return on Assets: 1.37%
(Tier: 0.72%, National: 0.39%)
better than tier avg
Member Growth (YoY): 1.84%
(Tier: 3.50%, National: 10.19%)
but worse than tier avg
79 of 384 Mid-Market CUs have this signature | 260 nationally
→ No prior data (79 CUs now) | New qualifier

Concerns (4)

Indirect Auto Dependency

risk
#103 of 198 • Bottom 26.8% in tier

Significant portion of loan portfolio in indirect auto (>15%). This concentration creates dependency on dealer relationships.

Why This Signature
Asset Growth (YoY): 8.10%
(Tier: 6.82%, National: 1663.40%)
but better than tier avg
Indirect Auto %: 19.66%
(Tier: 18.07%, National: 7.73%)
worse than tier avg
Member Growth (YoY): 1.84%
(Tier: 3.50%, National: 10.19%)
worse than tier avg
198 of 384 Mid-Market CUs have this signature | 745 nationally
↓ Shrinking -10 CUs YoY | Rank improving

Liquidity Overhang

risk
#13 of 15 • Bottom 4.4% in tier

Exceptional capital position (>16%, top quartile). Strong fundamentals—opportunity to deploy capital more productively.

Why This Signature
Net Worth Ratio: 16.53%
(Tier: 11.28%, National: 14.35%)
but better than tier avg
Loan-to-Share Ratio: 85.12%
(Tier: 84.20%, National: 65.58%)
but better than tier avg
15 of 384 Mid-Market CUs have this signature | 143 nationally
→ Stable (16→15 CUs) -1 CUs YoY | Rank improving

Credit Risk Growth

risk
#170 of 183 • Bottom 57.9% in tier

Loan portfolio growing while delinquencies are rising. Expansion with deteriorating credit quality needs attention.

Why This Signature
Loan Growth (YoY): 4.20%
(Tier: 6.71%, National: 1.74%)
worse than tier avg
Delinquency Change (YoY): 0.01% points
(Tier: 0.06% points, National: 0.12% points)
but better than tier avg
183 of 384 Mid-Market CUs have this signature | 710 nationally
→ No prior data (183 CUs now) | New qualifier

Credit Quality Pressure

risk
#217 of 225 • Bottom 57.1% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 0.01% points
(Tier: 0.06% points, National: 0.12% points)
but better than tier avg
225 of 384 Mid-Market CUs have this signature | 1013 nationally
→ Stable (228→225 CUs) -3 CUs YoY | Rank improving

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 306 peers in tier

Top Strengths (5 metrics)

15
Efficiency Ratio
profitability
Value: 58.50%
Peer Median: 75.16%
#15 of 306 Top 4.6% in 1B-3B tier
16
Net Worth Ratio
risk
Value: 16.53%
Peer Median: 10.85%
#16 of 306 Top 4.9% in 1B-3B tier
29
Return on Assets (ROA)
profitability
Value: 1.37%
Peer Median: 0.66%
#29 of 306 Top 9.2% in 1B-3B tier
75
Asset Growth Rate
growth
Value: 8.10%
Peer Median: 4.82%
#75 of 306 Top 24.2% in 1B-3B tier
76
Deposit Growth Rate
growth
Value: 7.72%
Peer Median: 4.44%
#76 of 306 Top 24.5% in 1B-3B tier

Top Weaknesses (4 metrics)

303
Total Assets
balance_sheet
Value: $1.01B
Peer Median: $1.51B
#303 of 306 Bottom 1.3% in 1B-3B tier
303
Total Deposits
balance_sheet
Value: $837.09M
Peer Median: $1.31B
#303 of 306 Bottom 1.3% in 1B-3B tier
284
Total Members
engagement
Value: 50,750
Peer Median: 85,918
#284 of 306 Bottom 7.5% in 1B-3B tier
279
Total Loans
balance_sheet
Value: $712.49M
Peer Median: $1.11B
#279 of 306 Bottom 9.2% in 1B-3B tier
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