BlastPoint's Credit Union Scorecard

KELLOGG COMMUNITY

Charter #68678 · MI

Community 750M-1B
117 CUs in 750M-1B nationally 9 in MI
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KELLOGG COMMUNITY has 6 strengths but faces 4 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Organic Growth Engine: Top 31.5% in tier
  • + Organic Growth Leader: Top 54.8% in tier
  • + Relationship Depth Leader: Top 80.2% in tier
  • + ROA 0.69% above tier average
  • + Net Interest Margin 0.01% above tier average
  • + Net Worth Ratio: Top 6.0% in tier

Key Concerns

Areas that may need attention

  • - Margin Compression: Bottom 32.0% in tier
  • - Indirect Auto Dependency: Bottom 76.8% in tier
  • - Liquidity Overhang: Bottom 91.8% in tier
  • - Liquidity Strain: Bottom 92.5% in tier

Core Metrics

As of 2025-Q4

Metric Current vs Tier Tier Avg State Avg (MI) National Avg Tier Percentile
Members 50,712
+2.3% YoY+0.3% QoQ
-1.4K 52,084
-1.6% YoY
35,710
+6.8% YoY
33,374
+5.7% YoY
46%
Assets $961.6M
+6.0% YoY+3.9% QoQ
+$97.7M $863.9M
+0.5% YoY
$674.6M
+13.3% YoY
$561.6M
+9.7% YoY
Top 12.8% in tier
Loans $713.8M
+5.3% YoY+0.8% QoQ
+$108.0M $605.8M
+1.4% YoY
$472.4M
+13.5% YoY
$397.0M
+8.8% YoY
84%
Deposits $792.9M
+4.8% YoY+4.2% QoQ
+$55.6M $737.3M
+0.1% YoY
$573.0M
+13.1% YoY
$477.3M
+9.7% YoY
73%

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Tier 1
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Performance signatures (strengths & concerns)
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ROA 1.4%
-8.7% YoY+2.3% QoQ
+0.7% 0.7%
+39.1% YoY
0.9%
-8.5% YoY
0.7%
+15.9% YoY
Top 9.4% in tier
NIM 3.4%
+9.5% YoY-0.1% QoQ
+0.0% 3.4%
+8.7% YoY
3.8%
+7.8% YoY
3.8%
+5.1% YoY
49%
Efficiency Ratio 64.0%
+5.6% YoY-1.1% QoQ
-10.3% 74.3%
-3.6% YoY
75.4%
-1.6% YoY
79.7%
-3.3% YoY
18%
Delinquency Rate 0.7%
-14.1% YoY+41.9% QoQ
-0.2 0.9%
+3.8% YoY
0.9%
-8.5% YoY
1.3%
-2.1% YoY
44%
Loan To Share 90.0%
+0.5% YoY-3.3% QoQ
+7.5% 82.6%
+1.1% YoY
67.1%
-0.1% YoY
67.4%
-1.7% YoY
63%
AMR $29,710
+2.7% YoY+2.2% QoQ
+$837 $28,873
+2.7% YoY
$22,475
+5.7% YoY
$19,687
+2.0% YoY
63%
CD Concentration 33.8%
-9.8% YoY+7.0% QoQ
+9.4% 24.4% 18.6% 19.8% 81%
Indirect Auto % 19.9%
-5.1% YoY+0.8% QoQ
+6.1% 13.8% 11.8% 7.8% 71%

Signature Analysis

Strengths (3)

Organic Growth Engine

growth
#188 of 595 • Top 31.5% in tier

Growing membership while maintaining profitability. Healthy fundamentals in place.

Why This Signature
Member Growth (YoY): 2.33%
(Tier: 0.69%, National: 4.32%)
better than tier avg
Return on Assets: 1.43%
(Tier: 0.75%, National: 0.67%)
better than tier avg
Indirect Auto %: 19.90%
(Tier: 13.79%, National: 7.78%)
but worse than tier avg
913 nationally
→ No prior data (595 CUs now) | New qualifier

Organic Growth Leader

growth
#234 of 426 • Top 54.8% in tier

Attracting members (0.5-50% YoY) without heavy indirect auto dependency (<20%). Healthy, sustainable growth model.

Why This Signature
Member Growth (YoY): 2.33%
(Tier: 0.69%, National: 4.32%)
better than tier avg
Indirect Auto %: 19.90%
(Tier: 13.79%, National: 7.78%)
but worse than tier avg
609 nationally
→ No prior data (426 CUs now) | New qualifier

Relationship Depth Leader

growth
#215 of 268 • Top 80.2% in tier

Top-tier average member relationship within peer group, with stable or growing engagement. Strong wallet share positioning.

Why This Signature
AMR Growth (YoY): 2.66%
(Tier: 4.17%, National: 4.00%)
but worse than tier avg
Share Draft per Member: $2.4K
(Tier: $2.9K, National: $2.0K)
but worse than tier avg
268 of 282 Community CUs have this signature | 351 nationally
↑ Growing +46 CUs YoY | Rank worsening

Concerns (4)

Margin Compression

decline
#40 of 123 • Bottom 32.0% in tier

Profitability above 0.75% ROA but margins eroding by at least 0.10%. Something changed - rising costs or falling yields need addressing.

Why This Signature
Return on Assets: 1.43%
(Tier: 0.75%, National: 0.67%)
but better than tier avg
ROA (Prior Year): 1.57%
(Tier: 0.63%, National: 0.62%)
but better than tier avg
ROA Change (YoY): -0.14% points
(Tier: 0.11% points, National: 0.02% points)
worse than tier avg
123 of 282 Community CUs have this signature | 145 nationally
→ No prior data (123 CUs now) | New qualifier

Indirect Auto Dependency

risk
#389 of 506 • Bottom 76.8% in tier

Significant portion of loan portfolio in indirect auto (>15%). This concentration creates dependency on dealer relationships.

Why This Signature
Asset Growth (YoY): 5.96%
(Tier: 5.37%, National: 3.54%)
but better than tier avg
Indirect Auto %: 19.90%
(Tier: 13.79%, National: 7.78%)
worse than tier avg
Member Growth (YoY): 2.33%
(Tier: 0.69%, National: 4.32%)
but better than tier avg
745 nationally
↓ Shrinking -35 CUs YoY | Rank improving

Liquidity Overhang

risk
#124 of 135 • Bottom 91.8% in tier

Exceptional capital position (>16%, top quartile). Strong fundamentals—opportunity to deploy capital more productively.

Why This Signature
Net Worth Ratio: 16.97%
(Tier: 11.97%, National: 14.49%)
but better than tier avg
Loan-to-Share Ratio: 90.03%
(Tier: 74.08%, National: 67.44%)
but better than tier avg
135 of 282 Community CUs have this signature | 155 nationally
↑ Growing +17 CUs YoY | Rank worsening

Liquidity Strain

risk
#211 of 228 • Bottom 92.5% in tier

Loan demand outpacing deposits. They're bumping against liquidity limits - need funding solutions.

Why This Signature
Loan-to-Share Ratio: 90.03%
(Tier: 74.08%, National: 67.44%)
but better than tier avg
Loan Growth (YoY): 5.34%
(Tier: 4.11%, National: 111.96%)
but better than tier avg
228 of 282 Community CUs have this signature | 439 nationally
↓ Shrinking -37 CUs YoY | New qualifier

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 117 peers in tier

Top Strengths (5 metrics)

8
Net Worth Ratio
risk
Value: 16.97%
Peer Median: -
#8 of 117 Top 6.0% in 750M-1B tier
11
Return on Assets (ROA)
profitability
Value: 1.43%
Peer Median: -
#11 of 117 Top 8.5% in 750M-1B tier
15
Total Assets
balance_sheet
Value: $961.62M
Peer Median: -
#15 of 117 Top 12.0% in 750M-1B tier
19
Total Loans
balance_sheet
Value: $713.82M
Peer Median: -
#19 of 117 Top 15.4% in 750M-1B tier
22
Efficiency Ratio
profitability
Value: 64.03%
Peer Median: -
#22 of 117 Top 17.9% in 750M-1B tier

Top Weaknesses (0 metrics)

No weakness rankings available
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