BlastPoint's Credit Union Scorecard
HEARTLAND
Charter #62031 · KS
HEARTLAND has 7 strengths but faces 5 concerns
How does the industry compare?
What's your peer group doing?
How does KS stack up?
Key Strengths
Areas where this CU excels compared to peers
- + Relationship Depth Leader: Top 45.3% in tier
- + ROA 1.64% above tier average
- + Net Interest Margin 1.37% above tier average
- + Total Loans: Top 2.4% in tier
- + Efficiency Ratio: Top 3.0% in tier
- + Fee Income Per Member: Top 3.0% in tier
- + Loan-to-Share Ratio: Top 3.0% in tier
Key Concerns
Areas that may need attention
- - Liquidity Strain: Bottom 2.6% in tier
- - Credit Quality Pressure: Bottom 14.6% in tier
- - Indirect Auto Dependency: Bottom 15.1% in tier
- - Credit Risk Growth: Bottom 24.3% in tier
- - Delinquency rate 0.39% above tier average
NEW · Q2 2026 RECAP
Your Quarter, Wrapped
A 35-second highlight reel of your Q2 2026 — the wins worth celebrating and the one signal worth watching, pulled straight from your scorecard data.
Q2 2026 at a glance
- One of 165 credit unions with $500M-$750M in assets nationally, and 1 of 4 that size in Kansas.
- Shares and deposits +8.4% year over year ($599M in shares and deposits).
- Membership: 41,350 members, +4.1% vs a year ago.
- Delinquency rate 1.20%.
- Return on assets 2.46%.
- Efficiency ratio 54.61% vs a 76.56% peer average.
- Loan-to-share ratio 102.03% vs a 79.33% peer average.
Data period: Q2 2026 NCUA call report. Animation disabled (reduced-motion preference). Full details in the metrics table below.
Core Metrics
As of 2026-Q2
| Metric | Current | vs Tier | Tier Avg | State Avg (KS) | National Avg | Tier Percentile |
|---|---|---|---|---|---|---|
| Members |
41,350
+4.1% YoY+1.7% QoQ
|
+3.5K |
37,897
-5.0% YoY
|
21,725
-5.1% YoY
|
34,678
+6.6% YoY
|
63% |
| Assets |
$726.4M
+8.9% YoY+2.5% QoQ
|
+$104.0M |
$622.4M
+0.6% YoY
|
$314.3M
-2.5% YoY
|
$593.1M
+10.2% YoY
|
Top 12.1% in tier |
| Loans |
$610.9M
+8.2% YoY+3.5% QoQ
|
+$182.4M |
$428.5M
-0.7% YoY
|
$223.6M
-4.3% YoY
|
$418.6M
+10.1% YoY
|
Top 3.0% in tier |
| Deposits |
$598.8M
+8.4% YoY-1.7% QoQ
|
+$59.0M |
$539.8M
+0.9% YoY
|
$272.9M
-1.4% YoY
|
$504.8M
+10.3% YoY
|
78% |
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| ROA |
2.5%
+192.9% YoY+69.7% QoQ
|
+1.6% |
0.8%
+39.5% YoY
|
1.0%
+59.0% YoY
|
1.2%
+121.4% YoY
|
Top 3.0% in tier |
| NIM |
4.9%
+20.2% YoY+13.8% QoQ
|
+1.4% |
3.5%
+5.0% YoY
|
4.1%
+6.5% YoY
|
3.8%
+2.3% YoY
|
Top 2.4% in tier |
| Efficiency Ratio |
54.6%
-25.4% YoY-13.5% QoQ
|
-22.0% |
76.6%
-3.6% YoY
|
76.8%
-1.7% YoY
|
83.0%
-5.3% YoY
|
Top 3.0% in tier |
| Delinquency Rate |
1.2%
+49.7% YoY+52.8% QoQ
|
+0.4 |
0.8%
+3.1% YoY
|
1.5%
+11.1% YoY
|
1.3%
+2.6% YoY
|
81% |
| Loan To Share |
102.0%
-0.2% YoY+5.3% QoQ
|
+22.7% |
79.3%
-1.4% YoY
|
71.5%
-1.0% YoY
|
66.4%
-1.4% YoY
|
Top 3.6% in tier |
| AMR |
$29,254
+4.0% YoY-0.9% QoQ
|
+$2K |
$27,294
+4.1% YoY
|
$16,832
+1.8% YoY
|
$20,028
-0.9% YoY
|
71% |
| CD Concentration |
35.1%
+5.5% YoY+1.4% QoQ
|
+10.6% | 24.6% | 24.4% | 20.0% | 84% |
| Indirect Auto % |
35.8%
+4.3% YoY+3.6% QoQ
|
+22.2% | 13.6% | 12.0% | 7.7% | Bottom 11.1% in tier |
Signature Analysis
Strengths (1)
Relationship Depth Leader
growthTop-tier average member relationship within peer group, with stable or growing engagement. Strong wallet share positioning.
Concerns (4)
Liquidity Strain
riskLoan demand outpacing deposits. They're bumping against liquidity limits - need funding solutions.
Credit Risk Growth
riskLoan portfolio growing while delinquencies are rising. Expansion with deteriorating credit quality needs attention.
Indirect Auto Dependency
riskSignificant portion of loan portfolio in indirect auto (>15%). This concentration creates dependency on dealer relationships.
Credit Quality Pressure
riskDelinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.
Metric Rankings
See how this credit union ranks across all tracked metrics compared to peers.
Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)