BlastPoint's Credit Union Scorecard

SIMPLICITY

Charter #66678 · WI

Community 500M-750M
165 CUs in 500M-750M nationally 5 in WI
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SIMPLICITY has 7 strengths but faces 4 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Organic Growth Engine: Top 42.6% in tier
  • + Relationship Depth Leader: Top 47.9% in tier
  • + Organic Growth Leader: Top 64.0% in tier
  • + Wallet Share Momentum: Top 97.5% in tier
  • + ROA 0.24% above tier average
  • + Net Interest Margin 0.11% above tier average
  • + Indirect Auto Concentration (%): Top 0.0% in tier

Key Concerns

Areas that may need attention

  • - Liquidity Strain: Bottom 58.6% in tier
  • - Credit Quality Pressure: Bottom 90.9% in tier
  • - Credit Risk Growth: Bottom 91.9% in tier
  • - Delinquency rate 0.21% above tier average

Core Metrics

As of 2025-Q4

Metric Current vs Tier Tier Avg State Avg (WI) National Avg Tier Percentile
Members 28,658
+1.9% YoY+0.4% QoQ
-9.9K 38,575
-4.8% YoY
38,882
+6.1% YoY
33,374
+5.7% YoY
15%
Assets $531.8M
+6.4% YoY+1.9% QoQ
$-89.9M $621.7M
+0.1% YoY
$734.5M
+12.6% YoY
$561.6M
+9.7% YoY
Bottom 14.5% in tier
Loans $432.7M
+3.7% YoY+0.6% QoQ
+$2.9M $429.8M
-1.8% YoY
$568.1M
+11.9% YoY
$397.0M
+8.8% YoY
48%
Deposits $457.5M
+10.4% YoY+1.5% QoQ
$-81.2M $538.7M
+0.6% YoY
$617.8M
+12.3% YoY
$477.3M
+9.7% YoY
Bottom 12.1% in tier

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Tier 1
50+ financial metrics with peer benchmarks
Performance signatures (strengths & concerns)
AI-generated insights and rankings

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ROA 0.9%
+60.0% YoY-5.8% QoQ
+0.2% 0.7%
+42.9% YoY
0.9%
+14.0% YoY
0.7%
+15.9% YoY
69%
NIM 3.6%
+11.1% YoY+0.3% QoQ
+0.1% 3.4%
+8.0% YoY
3.7%
+4.8% YoY
3.8%
+5.1% YoY
61%
Efficiency Ratio 75.2%
-10.1% YoY+0.6% QoQ
-2.3% 77.5%
-4.1% YoY
75.8%
-1.1% YoY
79.7%
-3.3% YoY
37%
Delinquency Rate 1.1%
+3.0% YoY-18.0% QoQ
+0.2 0.8%
-1.1% YoY
1.5%
+86.3% YoY
1.3%
-2.1% YoY
75%
Loan To Share 94.6%
-6.1% YoY-0.9% QoQ
+14.7% 79.8%
-2.3% YoY
80.0%
-0.6% YoY
67.4%
-1.7% YoY
Top 12.1% in tier
AMR $31,063
+5.1% YoY+0.7% QoQ
+$4K $26,849
+2.7% YoY
$23,366
+4.9% YoY
$19,687
+2.0% YoY
78%
CD Concentration 25.4%
+4.3% YoY-0.4% QoQ
+1.0% 24.4% 21.5% 19.8% 54%
Indirect Auto % 0.0% -13.8% 13.8% 8.0% 7.8% Bottom 0.0% in tier

Signature Analysis

Strengths (4)

Organic Growth Engine

growth
#254 of 595 • Top 42.6% in tier

Growing membership while maintaining profitability. Healthy fundamentals in place.

Why This Signature
Member Growth (YoY): 1.90%
(Tier: 0.69%, National: 4.32%)
better than tier avg
Return on Assets: 0.90%
(Tier: 0.75%, National: 0.67%)
better than tier avg
Indirect Auto %: 0.00%
(Tier: 13.79%, National: 7.78%)
better than tier avg
913 nationally
→ No prior data (595 CUs now) | New qualifier

Relationship Depth Leader

growth
#129 of 268 • Top 47.9% in tier

Top-tier average member relationship within peer group, with stable or growing engagement. Strong wallet share positioning.

Why This Signature
AMR Growth (YoY): 5.06%
(Tier: 4.17%, National: 4.00%)
better than tier avg
Share Draft per Member: $2.8K
(Tier: $2.9K, National: $2.0K)
but worse than tier avg
268 of 282 Community CUs have this signature | 351 nationally
↑ Growing +46 CUs YoY | Rank worsening

Organic Growth Leader

growth
#273 of 426 • Top 64.0% in tier

Attracting members (0.5-50% YoY) without heavy indirect auto dependency (<20%). Healthy, sustainable growth model.

Why This Signature
Member Growth (YoY): 1.90%
(Tier: 0.69%, National: 4.32%)
better than tier avg
Indirect Auto %: 0.00%
(Tier: 13.79%, National: 7.78%)
better than tier avg
609 nationally
→ No prior data (426 CUs now) | New qualifier

Wallet Share Momentum

growth
#500 of 513 • Top 97.5% in tier

Average member relationship growing 5%+ year-over-year. Members are significantly deepening their engagement.

Why This Signature
AMR Growth (YoY): 5.06%
(Tier: 4.17%, National: 4.00%)
better than tier avg
662 nationally
↑ Growing +180 CUs YoY | Rank worsening

Concerns (3)

Liquidity Strain

risk
#134 of 228 • Bottom 58.6% in tier

Loan demand outpacing deposits. They're bumping against liquidity limits - need funding solutions.

Why This Signature
Loan-to-Share Ratio: 94.59%
(Tier: 74.08%, National: 67.44%)
but better than tier avg
Loan Growth (YoY): 3.71%
(Tier: 4.11%, National: 111.96%)
worse than tier avg
228 of 282 Community CUs have this signature | 439 nationally
↓ Shrinking -37 CUs YoY | Rank worsening

Credit Quality Pressure

risk
#641 of 705 • Bottom 90.9% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 0.03% points
(Tier: 0.03% points, National: 0.06% points)
worse than tier avg
969 nationally
↓ Shrinking -150 CUs YoY | Rank worsening

Credit Risk Growth

risk
#419 of 456 • Bottom 91.9% in tier

Loan portfolio growing while delinquencies are rising. Expansion with deteriorating credit quality needs attention.

Why This Signature
Loan Growth (YoY): 3.71%
(Tier: 4.11%, National: 111.96%)
worse than tier avg
Delinquency Change (YoY): 0.03% points
(Tier: 0.03% points, National: 0.06% points)
worse than tier avg
665 nationally
→ No prior data (456 CUs now) | New qualifier

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 165 peers in tier

Top Strengths (6 metrics)

1
Indirect Auto Concentration (%)
balance_sheet
Value: 0.00%
Peer Median: -
#1 of 165 Top 0.0% in 500M-750M tier
18
Deposit Growth Rate
growth
Value: 10.41%
Peer Median: -
#18 of 165 Top 10.3% in 500M-750M tier
20
Loan-to-Share Ratio
balance_sheet
Value: 94.59%
Peer Median: -
#20 of 165 Top 11.5% in 500M-750M tier
27
Loan-to-Member Ratio (LMR)
engagement
Value: $15,100
Peer Median: -
#27 of 165 Top 15.8% in 500M-750M tier
36
Average Member Relationship (AMR)
engagement
Value: $31,063
Peer Median: -
#36 of 165 Top 21.2% in 500M-750M tier
38
Fee Income Per Member
profitability
Value: $253.53
Peer Median: -
#38 of 165 Top 22.4% in 500M-750M tier

Top Weaknesses (6 metrics)

149
Members Per Employee (MPE)
engagement
Value: 236.843
Peer Median: -
#149 of 165 Bottom 10.3% in 500M-750M tier
145
Total Deposits
balance_sheet
Value: $457.48M
Peer Median: -
#145 of 165 Bottom 12.7% in 500M-750M tier
141
Total Assets
balance_sheet
Value: $531.82M
Peer Median: -
#141 of 165 Bottom 15.2% in 500M-750M tier
140
Total Members
engagement
Value: 28,658
Peer Median: -
#140 of 165 Bottom 15.8% in 500M-750M tier
132
First Mortgage Concentration (%)
balance_sheet
Value: 45.86%
Peer Median: -
#132 of 165 Bottom 20.6% in 500M-750M tier
125
Total Delinquency Rate (60+ days)
risk
Value: 1.05%
Peer Median: -
#125 of 165 Bottom 24.8% in 500M-750M tier
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