FREEDOM

Charter #66824 | MA

500M-750M (169 CUs) Community (281 CUs)
9 500M-750M in MA

FREEDOM has 6 strengths but faces 11 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Relationship Depth Leader: Top 23.2% in tier
  • + Wallet Share Momentum: Top 33.1% in tier
  • + Indirect Auto Concentration (%): Top 0.0% in tier
  • + Total Assets: Top 1.2% in tier
  • + Net Charge-Off Rate: Top 5.9% in tier
  • + Loan-to-Member Ratio (LMR): Top 9.5% in tier

Key Concerns

Areas that may need attention

  • - Credit Quality Pressure: Bottom 2.3% in tier
  • - Efficiency Drag: Bottom 10.5% in tier
  • - Institutional Decline: Bottom 17.4% in tier
  • - Stagnation Risk: Bottom 18.1% in tier
  • - Membership Headwinds: Bottom 24.4% in tier
  • - Liquidity Overhang: Bottom 28.3% in tier
  • - Liquidity Strain: Bottom 33.2% in tier
  • - ROA 0.16% below tier average
  • - Efficiency ratio 7.23% above tier (higher cost structure)
  • - Delinquency rate 1.76% above tier average
  • - Total Delinquency Rate (60+ days): Bottom 1.8% in tier

Core Metrics

As of 2025-Q3

Metric Current vs Tier Tier Avg State Avg (MA) National Avg Tier Percentile
Members 31,618
-1.4% YoY+0.0% QoQ
 -8.1K 39,752
-2.7% YoY
 27,447
+2.6% YoY
 33,089
+6.1% YoY
 Bottom 22.5% in tier
Assets $748.8M
+1.8% YoY+1.4% QoQ
 +$126.4M $622.4M
+0.3% YoY
 $440.2M
+4.2% YoY
 $547.7M
+7.8% YoY
 Top 1.8% in tier
Loans $531.7M
-3.7% YoY-1.1% QoQ
 +$95.8M $435.9M
-0.4% YoY
 $341.2M
+2.4% YoY
 $388.7M
+8.6% YoY
 Top 20.1% in tier
Deposits $589.5M
+3.7% YoY+0.9% QoQ
 +$51.5M $538.0M
+1.3% YoY
 $366.8M
+5.5% YoY
 $464.6M
+9.3% YoY
 73rd in tier
ROA 0.5%
+35.5% YoY+68.9% QoQ
 -0.2% 0.7%
+33.9% YoY
 0.7%
+17.3% YoY
 0.7%
+273.4% YoY
 40th in tier
NIM 2.7%
+9.4% YoY+0.1% QoQ
 -0.7% 3.4%
+8.6% YoY
 3.3%
+3.8% YoY
 3.7%
+5.0% YoY
 Bottom 10.1% in tier
Efficiency Ratio 85.3%
-3.7% YoY-4.6% QoQ
 +7.2% 78.1%
-3.4% YoY
 80.4%
-4.7% YoY
 79.1%
-3.3% YoY
 Top 20.7% in tier
Delinquency Rate 2.6%
+54.9% YoY+7.4% QoQ
 +1.8 0.8%
-4.9% YoY
 0.9%
-6.0% YoY
 1.2%
-0.9% YoY
 Top 1.8% in tier
Loan To Share 90.2%
-7.1% YoY-2.0% QoQ
 +9.2% 81.0%
-1.8% YoY
 74.2%
-1.7% YoY
 68.0%
-1.7% YoY
 70th in tier
AMR $35,463
+1.5% YoY-0.0% QoQ
 +$9K $26,482
+2.6% YoY
 $24,707
+3.7% YoY
 $19,418
+1.3% YoY
 Top 10.7% in tier
CD Concentration 35.2%
+1.6% YoY+0.6% QoQ
 +10.8% 24.4%
+4.2% YoY
 24.8%
+8.8% YoY
 19.6%
+6.2% YoY
 Top 15.0% in tier
Indirect Auto % 0.0% -14.0% 14.0%
-5.8% YoY
 2.6%
-15.5% YoY
 7.9%
-2.9% YoY
 Bottom 0.0% in tier

Signature Analysis

Strengths (2)

Relationship Depth Leader

growth
#639 of 1006 • Top 23.2% in tier

Average member relationship growing year-over-year. Increasing engagement suggests members are consolidating more business here.

Why This Signature
AMR Growth (YoY): 1.47%
(Tier: 3.68%, National: 4.19%)
but worse than tier avg
Share Draft per Member: $3.5K
(Tier: $2.8K, National: $2.0K)
better than tier avg
1006 of 281 Community CUs have this signature | 1330 nationally
↑ Growing +249 CUs YoY | Rank worsening

Wallet Share Momentum

growth
#914 of 1006 • Top 33.1% in tier

Average member relationship growing year-over-year. Members are deepening their engagement.

Why This Signature
AMR Growth (YoY): 1.47%
(Tier: 3.68%, National: 4.19%)
but worse than tier avg
1006 of 281 Community CUs have this signature | 1330 nationally
↑ Growing +249 CUs YoY | Rank worsening

Concerns (7)

Credit Quality Pressure

risk
#57 of 736 • Bottom 2.3% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 0.91% points
(Tier: 0.04% points, National: 0.07% points)
worse than tier avg
736 of 281 Community CUs have this signature | 1002 nationally
↓ Shrinking -199 CUs YoY | Rank worsening

Efficiency Drag

risk
#186 of 521 • Bottom 10.5% in tier

High efficiency ratio (>80%) indicates elevated operating costs relative to revenue. Margin improvement opportunities may exist.

Why This Signature
Efficiency Ratio: 85.33%
(Tier: 77.15%, National: 79.10%)
worse than tier avg
ROA Change (YoY): 0.13% points
(Tier: 0.11% points, National: 0.05% points)
but better than tier avg
Member Growth (YoY): -1.44%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
521 of 281 Community CUs have this signature | 624 nationally
↓ Shrinking -113 CUs YoY | Rank worsening

Institutional Decline

decline
#138 of 256 • Bottom 17.4% in tier

Both members and loans declining - the institution is contracting. Leadership is likely under pressure to reverse course.

Why This Signature
Total Assets: $748.78M
(Tier: $622.38M, National: $547.69M)
but better than tier avg
Member Growth (YoY): -1.44%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
Loan Growth (YoY): -3.75%
(Tier: 3.64%, National: 36.38%)
worse than tier avg
256 of 281 Community CUs have this signature | 293 nationally
↓ Shrinking -43 CUs YoY | New qualifier

Stagnation Risk

risk
#299 of 550 • Bottom 18.1% in tier

Membership is declining. If profitability remains stable, current success may mask future risk from a shrinking member base.

Why This Signature
Return on Assets: 0.50%
(Tier: 0.77%, National: 0.71%)
worse than tier avg
Member Growth (YoY): -1.44%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
Avg Member Relationship: $35.5K
(Tier: $25.0K, National: $19.4K)
but better than tier avg
CD Concentration: 35.25%
(Tier: 24.41%, National: 19.60%)
worse than tier avg
550 of 281 Community CUs have this signature | 648 nationally
→ Stable (555→550 CUs) -5 CUs YoY | New qualifier

Membership Headwinds

decline
#402 of 550 • Bottom 24.4% in tier

Membership declining year-over-year. They need solutions to stop the bleeding before it impacts revenue.

Why This Signature
Member Growth (YoY): -1.44%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
550 of 281 Community CUs have this signature | 648 nationally
→ Stable (555→550 CUs) -5 CUs YoY | New qualifier

Liquidity Overhang

risk
#439 of 552 • Bottom 28.3% in tier

Very high net worth ratio (>12%). Strong capital position may indicate opportunity to deploy capital more productively.

Why This Signature
Net Worth Ratio: 13.86%
(Tier: 11.95%, National: 14.51%)
but better than tier avg
Loan-to-Share Ratio: 90.19%
(Tier: 74.56%, National: 67.96%)
but better than tier avg
552 of 281 Community CUs have this signature | 691 nationally
↑ Growing +65 CUs YoY | Rank worsening

Liquidity Strain

risk
#258 of 258 • Bottom 33.2% in tier

Loan demand outpacing deposits. They're bumping against liquidity limits - need funding solutions.

Why This Signature
Loan-to-Share Ratio: 90.19%
(Tier: 74.56%, National: 67.96%)
but better than tier avg
Loan Growth (YoY): -3.75%
(Tier: 3.64%, National: 36.38%)
worse than tier avg
258 of 281 Community CUs have this signature | 484 nationally
↓ Shrinking -28 CUs YoY | Rank worsening

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) | Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 169 peers in tier

Top Strengths (8 metrics)

1
Indirect Auto Concentration (%)
balance_sheet
Value: 0.00%
Peer Avg: 16.19%
#1 of 169 Top 0.0% in 500M-750M tier
3
Total Assets
balance_sheet
Value: $748.78M
Peer Avg: $622.38M
#3 of 169 Top 1.2% in 500M-750M tier
11
Net Charge-Off Rate
risk
Value: 0.06%
Peer Avg: 0.51%
#11 of 169 Top 5.9% in 500M-750M tier
17
Loan-to-Member Ratio (LMR)
engagement
Value: $16,817
Peer Avg: $11,805
#17 of 169 Top 9.5% in 500M-750M tier
18
Average Member Relationship (AMR)
engagement
Value: $35,463
Peer Avg: $26,482
#18 of 169 Top 10.1% in 500M-750M tier
22
Net Worth Ratio
risk
Value: 13.86%
Peer Avg: 10.94%
#22 of 169 Top 12.4% in 500M-750M tier
34
Total Loans
balance_sheet
Value: $531.71M
Peer Avg: $435.95M
#34 of 169 Top 19.5% in 500M-750M tier
39
Fee Income Per Member
profitability
Value: $244.79
Peer Avg: $199.27
#39 of 169 Top 22.5% in 500M-750M tier

Top Weaknesses (8 metrics)

167
Total Delinquency Rate (60+ days)
risk
Value: 2.56%
Peer Avg: 0.80%
#167 of 169 Bottom 1.8% in 500M-750M tier
152
Net Interest Margin (NIM)
profitability
Value: 2.71%
Peer Avg: 3.43%
#152 of 169 Bottom 10.7% in 500M-750M tier
149
First Mortgage Concentration (%)
balance_sheet
Value: 53.20%
Peer Avg: 33.53%
#149 of 169 Bottom 12.4% in 500M-750M tier
144
Loan Growth Rate
growth
Value: -3.75%
Peer Avg: 4.04%
#144 of 169 Bottom 15.4% in 500M-750M tier
143
Share Certificate Concentration (%)
balance_sheet
Value: 35.25%
Peer Avg: 26.87%
#143 of 169 Bottom 16.0% in 500M-750M tier
135
Efficiency Ratio
profitability
Value: 85.33%
Peer Avg: 78.10%
#135 of 169 Bottom 20.7% in 500M-750M tier
131
Member Growth Rate
growth
Value: -1.44%
Peer Avg: 1.75%
#131 of 169 Bottom 23.1% in 500M-750M tier
131
Total Members
engagement
Value: 31,618
Peer Avg: 39,752
#131 of 169 Bottom 23.1% in 500M-750M tier