BlastPoint's Credit Union Scorecard

SUPERIOR CHOICE

Charter #67173 · WI

Community 500M-750M
169 CUs in 500M-750M nationally 5 in WI
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SUPERIOR CHOICE faces 16 concerns requiring attention

Key Strengths

Areas where this CU excels compared to peers

No key strengths identified

Key Concerns

Areas that may need attention

  • - Accelerating Exit Risk: Bottom 0.4% in tier
  • - Institutional Decline: Bottom 0.4% in tier
  • - Membership Headwinds: Bottom 4.0% in tier
  • - Shrinking Wallet Share: Bottom 8.4% in tier
  • - Stagnation Risk: Bottom 9.1% in tier
  • - Efficiency Drag: Bottom 24.3% in tier
  • - Liquidity Strain: Bottom 32.6% in tier
  • - ROA 0.45% below tier average
  • - Efficiency ratio 10.05% above tier (higher cost structure)
  • - Member decline: -7.1% YoY
  • - Deposit Growth Rate: Bottom 1.8% in tier
  • - Asset Growth Rate: Bottom 2.4% in tier
  • - Net Worth Ratio: Bottom 2.4% in tier
  • - Member Growth Rate: Bottom 3.6% in tier
  • - First Mortgage Concentration (%): Bottom 4.1% in tier
  • - Loan Growth Rate: Bottom 4.7% in tier

Core Metrics

As of 2025-Q3

Metric Current vs Tier Tier Avg State Avg (WI) National Avg Tier Percentile
Members 38,156
-7.1% YoY-1.2% QoQ
-1.6K 39,752
-2.7% YoY
38,719
+8.7% YoY
33,089
+6.1% YoY
51%
Assets $699.3M
-11.3% YoY-0.8% QoQ
+$76.9M $622.4M
+0.3% YoY
$717.4M
+12.8% YoY
$547.7M
+7.8% YoY
77%
Loans $546.2M
-10.2% YoY-3.3% QoQ
+$110.3M $435.9M
-0.4% YoY
$555.6M
+13.3% YoY
$388.7M
+8.6% YoY
Top 13.6% in tier
Deposits $593.6M
-11.5% YoY-1.2% QoQ
+$55.6M $538.0M
+1.3% YoY
$603.1M
+13.2% YoY
$464.6M
+9.3% YoY
75%

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Tier 1
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ROA 0.2%
-137.6% YoY+777.6% QoQ
-0.5% 0.7%
+33.9% YoY
0.7%
-20.1% YoY
0.7%
+273.4% YoY
15%
NIM 3.3%
+20.8% YoY+3.5% QoQ
-0.1% 3.4%
+8.6% YoY
3.5%
-0.2% YoY
3.7%
+5.0% YoY
37%
Efficiency Ratio 88.1%
+6.0% YoY-0.1% QoQ
+10.0% 78.1%
-3.4% YoY
74.2%
-2.5% YoY
79.1%
-3.3% YoY
Top 14.2% in tier
Delinquency Rate 0.5%
-58.8% YoY-25.8% QoQ
-0.3 0.8%
-4.9% YoY
1.0%
+20.8% YoY
1.2%
-0.9% YoY
40%
Loan To Share 92.0%
+1.5% YoY-2.1% QoQ
+11.0% 81.0%
-1.8% YoY
80.3%
+0.1% YoY
68.0%
-1.7% YoY
79%
AMR $29,873
-4.0% YoY-1.0% QoQ
+$3K $26,482
+2.6% YoY
$22,950
+4.4% YoY
$19,418
+1.3% YoY
75%
CD Concentration 28.7%
-19.6% YoY+6.1% QoQ
+4.2% 24.4%
+4.2% YoY
21.1%
+6.2% YoY
19.6%
+6.2% YoY
66%
Indirect Auto % 12.3%
-8.4% YoY+24.8% QoQ
-1.6% 14.0%
-5.7% YoY
8.1%
-7.1% YoY
7.9%
-2.9% YoY
57%

Signature Analysis

Strengths (0)

No strengths identified

Concerns (7)

Accelerating Exit Risk

decline
#2 of 58 • Bottom 0.4% in tier

Members leaving AND taking more deposits with them. This compounds quickly - urgent need for retention strategy.

Why This Signature
Member Growth (YoY): -7.15%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
AMR Growth (YoY): -4.03%
(Tier: 3.68%, National: 4.19%)
worse than tier avg
58 of 281 Community CUs have this signature | 73 nationally
↓ Shrinking -89 CUs YoY | New qualifier

Institutional Decline

decline
#4 of 256 • Bottom 0.4% in tier

Both members and loans declining - the institution is contracting. Leadership is likely under pressure to reverse course.

Why This Signature
Total Assets: $699.30M
(Tier: $331.87M, National: $547.69M)
but better than tier avg
Member Growth (YoY): -7.15%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
Loan Growth (YoY): -10.21%
(Tier: 3.65%, National: 36.38%)
worse than tier avg
256 of 281 Community CUs have this signature | 293 nationally
↓ Shrinking -43 CUs YoY | Rank improving

Membership Headwinds

decline
#67 of 550 • Bottom 4.0% in tier

Membership declining year-over-year. They need solutions to stop the bleeding before it impacts revenue.

Why This Signature
Member Growth (YoY): -7.15%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
648 nationally
→ Stable (555→550 CUs) -5 CUs YoY | Rank improving

Shrinking Wallet Share

decline
#85 of 244 • Bottom 8.4% in tier

Average member relationship declining year-over-year. Members may be moving money elsewhere or reducing engagement.

Why This Signature
AMR Growth (YoY): -4.03%
(Tier: 3.68%, National: 4.19%)
worse than tier avg
244 of 281 Community CUs have this signature | 346 nationally
↓ Shrinking -221 CUs YoY | New qualifier

Stagnation Risk

risk
#151 of 550 • Bottom 9.1% in tier

Membership declining year-over-year. Shrinking member base creates long-term risk even if current operations appear healthy.

Why This Signature
Member Growth (YoY): -7.15%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
Loan Growth (YoY): -10.21%
(Tier: 3.65%, National: 36.38%)
worse than tier avg
Delinquency Rate: 0.52%
(Tier: 0.85%, National: 1.23%)
but better than tier avg
648 nationally
→ Stable (555→550 CUs) -5 CUs YoY | Rank improving

Efficiency Drag

risk
#429 of 521 • Bottom 24.3% in tier

High efficiency ratio (>80%) indicates elevated operating costs relative to revenue. Margin improvement opportunities may exist.

Why This Signature
Efficiency Ratio: 88.14%
(Tier: 77.15%, National: 79.10%)
worse than tier avg
ROA Change (YoY): 0.75% points
(Tier: 0.11% points, National: 0.05% points)
but better than tier avg
Member Growth (YoY): -7.15%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
624 nationally
↓ Shrinking -113 CUs YoY | Rank improving

Liquidity Strain

risk
#253 of 258 • Bottom 32.6% in tier

Loan demand outpacing deposits. They're bumping against liquidity limits - need funding solutions.

Why This Signature
Loan-to-Share Ratio: 92.02%
(Tier: 74.56%, National: 67.96%)
but better than tier avg
Loan Growth (YoY): -10.21%
(Tier: 3.65%, National: 36.38%)
worse than tier avg
258 of 281 Community CUs have this signature | 484 nationally
↓ Shrinking -28 CUs YoY | Rank improving

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 169 peers in tier

Top Strengths (6 metrics)

23
Total Loans
balance_sheet
Value: $546.21M
Peer Avg: -
#23 of 169 Top 13.0% in 500M-750M tier
32
Loan-to-Member Ratio (LMR)
engagement
Value: $14,315
Peer Avg: -
#32 of 169 Top 18.3% in 500M-750M tier
36
Loan-to-Share Ratio
balance_sheet
Value: 92.02%
Peer Avg: -
#36 of 169 Top 20.7% in 500M-750M tier
39
Total Assets
balance_sheet
Value: $699.30M
Peer Avg: -
#39 of 169 Top 22.5% in 500M-750M tier
42
Average Member Relationship (AMR)
engagement
Value: $29,873
Peer Avg: -
#42 of 169 Top 24.3% in 500M-750M tier
42
Total Deposits
balance_sheet
Value: $593.61M
Peer Avg: -
#42 of 169 Top 24.3% in 500M-750M tier

Top Weaknesses (10 metrics)

167
Deposit Growth Rate
growth
Value: -11.50%
Peer Avg: -
#167 of 169 Bottom 1.8% in 500M-750M tier
166
Asset Growth Rate
growth
Value: -11.31%
Peer Avg: -
#166 of 169 Bottom 2.4% in 500M-750M tier
166
Net Worth Ratio
risk
Value: 7.46%
Peer Avg: -
#166 of 169 Bottom 2.4% in 500M-750M tier
164
Member Growth Rate
growth
Value: -7.15%
Peer Avg: -
#164 of 169 Bottom 3.6% in 500M-750M tier
163
First Mortgage Concentration (%)
balance_sheet
Value: 62.34%
Peer Avg: -
#163 of 169 Bottom 4.1% in 500M-750M tier
162
Loan Growth Rate
growth
Value: -10.21%
Peer Avg: -
#162 of 169 Bottom 4.7% in 500M-750M tier
151
AMR Growth Rate
growth
Value: -4.03%
Peer Avg: -
#151 of 169 Bottom 11.2% in 500M-750M tier
148
Members Per Employee (MPE)
engagement
Value: 243.032
Peer Avg: -
#148 of 169 Bottom 13.0% in 500M-750M tier
146
Efficiency Ratio
profitability
Value: 88.14%
Peer Avg: -
#146 of 169 Bottom 14.2% in 500M-750M tier
143
Return on Assets (ROA)
profitability
Value: 0.21%
Peer Avg: -
#143 of 169 Bottom 16.0% in 500M-750M tier
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