FIRST FINANCIAL

Charter #68244 | NM

1B-3B (304 CUs) Mid-Market (380 CUs)
6 1B-3B in NM

FIRST FINANCIAL has 10 strengths but faces 12 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Emerging Performer: Top 7.0% in tier
  • + Wallet Share Momentum: Top 17.3% in tier
  • + Organic Growth Engine: Top 18.0% in tier
  • + Relationship Depth Leader: Top 25.5% in tier
  • + Net Interest Margin 0.34% above tier average
  • + Strong member growth: 6.6% YoY
  • + Asset Growth Rate: Top 2.3% in tier
  • + Deposit Growth Rate: Top 2.6% in tier
  • + First Mortgage Concentration (%): Top 4.9% in tier
  • + Fee Income Per Member: Top 9.5% in tier

Key Concerns

Areas that may need attention

  • - Indirect Auto Dependency: Bottom 1.0% in tier
  • - Credit Quality Pressure: Bottom 1.7% in tier
  • - Growth-at-Risk: Bottom 6.3% in tier
  • - Efficiency Drag: Bottom 27.7% in tier
  • - ROA 0.02% below tier average
  • - Efficiency ratio 7.17% above tier (higher cost structure)
  • - Delinquency rate 0.52% above tier average
  • - Loan-to-Member Ratio (LMR): Bottom 2.6% in tier
  • - Average Member Relationship (AMR): Bottom 3.3% in tier
  • - Indirect Auto Concentration (%): Bottom 4.6% in tier
  • - Total Loans: Bottom 6.9% in tier
  • - Total Assets: Bottom 9.2% in tier

Core Metrics

As of 2025-Q3

Metric Current vs Tier Tier Avg State Avg (NM) National Avg Tier Percentile
Members 99,563
+6.6% YoY+4.7% QoQ
 +884 98,678
-1.9% YoY
 30,510
+9.1% YoY
 33,089
+6.1% YoY
 59th in tier
Assets $1.1B
+17.3% YoY+9.4% QoQ
 $-638.0M $1.7B
+0.5% YoY
 $545.3M
+12.6% YoY
 $547.7M
+7.8% YoY
 Bottom 8.9% in tier
Loans $696.8M
+4.0% YoY+5.1% QoQ
 $-536.2M $1.2B
+0.5% YoY
 $367.9M
+14.8% YoY
 $388.7M
+8.6% YoY
 Bottom 6.6% in tier
Deposits $975.2M
+17.8% YoY+9.4% QoQ
 $-479.2M $1.5B
+1.3% YoY
 $461.5M
+14.0% YoY
 $464.6M
+9.3% YoY
 Bottom 16.8% in tier
ROA 0.7%
+110.4% YoY+111.9% QoQ
 -0.0% 0.7%
+13.4% YoY
 0.9%
+49.5% YoY
 0.7%
+273.4% YoY
 52nd in tier
NIM 3.6%
-0.2% YoY-2.7% QoQ
 +0.3% 3.3%
+9.3% YoY
 3.9%
+6.9% YoY
 3.7%
+5.0% YoY
 73rd in tier
Efficiency Ratio 81.1%
-6.2% YoY-6.3% QoQ
 +7.2% 74.0%
-10.9% YoY
 73.5%
-8.8% YoY
 79.1%
-3.3% YoY
 Top 20.7% in tier
Delinquency Rate 1.3%
+117.9% YoY+37.6% QoQ
 +0.5 0.8%
+6.1% YoY
 1.1%
+5.6% YoY
 1.2%
-0.9% YoY
 Top 14.1% in tier
Loan To Share 71.5%
-11.7% YoY-3.9% QoQ
 -13.7% 85.2%
-0.8% YoY
 71.6%
-0.2% YoY
 68.0%
-1.7% YoY
 Bottom 16.4% in tier
AMR $16,793
+4.8% YoY+2.7% QoQ
 $-12K $29,172
+2.8% YoY
 $20,672
+6.3% YoY
 $19,418
+1.3% YoY
 Bottom 3.0% in tier
CD Concentration 20.1%
+17.8% YoY+5.5% QoQ
 -8.8% 29.0%
+0.8% YoY
 24.3%
+4.3% YoY
 19.6%
+6.2% YoY
 Bottom 14.8% in tier
Indirect Auto % 50.6%
-6.9% YoY-4.8% QoQ
 +31.8% 18.8%
-2.8% YoY
 14.5%
+3.5% YoY
 7.9%
-2.9% YoY
 Top 4.2% in tier

Signature Analysis

Strengths (4)

Emerging Performer

growth
#38 of 184 • Top 7.0% in tier

Profitable credit union with positive returns. May represent growth potential worth exploring.

Why This Signature
Return on Assets: 0.68%
(Tier: 0.71%, National: 0.71%)
but worse than tier avg
Member Growth (YoY): 6.56%
(Tier: 3.18%, National: 9.37%)
better than tier avg
184 of 380 Mid-Market CUs have this signature | 852 nationally
↑ Growing +18 CUs YoY | New qualifier

Wallet Share Momentum

growth
#126 of 264 • Top 17.3% in tier

Average member relationship growing year-over-year. Members are deepening their engagement.

Why This Signature
AMR Growth (YoY): 4.75%
(Tier: 3.04%, National: 4.19%)
better than tier avg
264 of 380 Mid-Market CUs have this signature | 1330 nationally
↑ Growing +60 CUs YoY | New qualifier

Organic Growth Engine

growth
#131 of 246 • Top 18.0% in tier

Growing membership while maintaining profitability. Healthy fundamentals in place.

Why This Signature
Member Growth (YoY): 6.56%
(Tier: 3.18%, National: 9.37%)
better than tier avg
Return on Assets: 0.68%
(Tier: 0.71%, National: 0.71%)
but worse than tier avg
Indirect Auto %: 50.57%
(Tier: 18.80%, National: 7.90%)
but worse than tier avg
246 of 380 Mid-Market CUs have this signature | 917 nationally
↑ Growing +14 CUs YoY | Rank improving

Relationship Depth Leader

growth
#185 of 264 • Top 25.5% in tier

Average member relationship growing year-over-year. Increasing engagement suggests members are consolidating more business here.

Why This Signature
AMR Growth (YoY): 4.75%
(Tier: 3.04%, National: 4.19%)
better than tier avg
Share Draft per Member: $2.3K
(Tier: $3.1K, National: $2.0K)
but worse than tier avg
264 of 380 Mid-Market CUs have this signature | 1330 nationally
↑ Growing +60 CUs YoY | New qualifier

Concerns (4)

Indirect Auto Dependency

risk
#7 of 202 • Bottom 1.0% in tier

Significant portion of loan portfolio in indirect auto (>15%). This concentration creates dependency on dealer relationships.

Why This Signature
Asset Growth (YoY): 17.34%
(Tier: 5.36%, National: 3.04%)
but better than tier avg
Indirect Auto %: 50.57%
(Tier: 18.80%, National: 7.90%)
worse than tier avg
Member Growth (YoY): 6.56%
(Tier: 3.18%, National: 9.37%)
but better than tier avg
202 of 380 Mid-Market CUs have this signature | 768 nationally
↓ Shrinking -7 CUs YoY | Rank improving

Credit Quality Pressure

risk
#14 of 217 • Bottom 1.7% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 0.73% points
(Tier: 0.07% points, National: 0.07% points)
worse than tier avg
217 of 380 Mid-Market CUs have this signature | 1002 nationally
↓ Shrinking -70 CUs YoY | New qualifier

Growth-at-Risk

risk
#36 of 161 • Bottom 6.3% in tier

Loan portfolio growing while delinquencies are rising. Expansion with deteriorating credit quality needs attention.

Why This Signature
Loan Growth (YoY): 4.01%
(Tier: 6.14%, National: 36.38%)
worse than tier avg
Delinquency Change (YoY): 0.73% points
(Tier: 0.07% points, National: 0.07% points)
worse than tier avg
161 of 380 Mid-Market CUs have this signature | 646 nationally
↓ Shrinking -30 CUs YoY | New qualifier

Efficiency Drag

risk
#92 of 96 • Bottom 27.7% in tier

High efficiency ratio (>80%) indicates elevated operating costs relative to revenue. Margin improvement opportunities may exist.

Why This Signature
Efficiency Ratio: 81.14%
(Tier: 73.45%, National: 79.10%)
worse than tier avg
ROA Change (YoY): 0.36% points
(Tier: 0.07% points, National: 0.05% points)
but better than tier avg
Member Growth (YoY): 6.56%
(Tier: 3.18%, National: 9.37%)
but better than tier avg
96 of 380 Mid-Market CUs have this signature | 624 nationally
↓ Shrinking -32 CUs YoY | Rank improving

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) | Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 304 peers in tier

Top Strengths (6 metrics)

8
Asset Growth Rate
growth
Value: 17.34%
Peer Avg: 4.83%
#8 of 304 Top 2.3% in 1B-3B tier
9
Deposit Growth Rate
growth
Value: 17.79%
Peer Avg: 5.58%
#9 of 304 Top 2.6% in 1B-3B tier
16
First Mortgage Concentration (%)
balance_sheet
Value: 12.84%
Peer Avg: 34.01%
#16 of 304 Top 4.9% in 1B-3B tier
30
Fee Income Per Member
profitability
Value: $302.24
Peer Avg: $210.52
#30 of 304 Top 9.5% in 1B-3B tier
41
Member Growth Rate
growth
Value: 6.56%
Peer Avg: 2.20%
#41 of 304 Top 13.2% in 1B-3B tier
49
Share Certificate Concentration (%)
balance_sheet
Value: 20.14%
Peer Avg: 28.53%
#49 of 304 Top 15.8% in 1B-3B tier

Top Weaknesses (11 metrics)

297
Loan-to-Member Ratio (LMR)
engagement
Value: $6,999
Peer Avg: $13,213
#297 of 304 Bottom 2.6% in 1B-3B tier
295
Average Member Relationship (AMR)
engagement
Value: $16,793
Peer Avg: $29,172
#295 of 304 Bottom 3.3% in 1B-3B tier
291
Indirect Auto Concentration (%)
balance_sheet
Value: 50.57%
Peer Avg: 18.32%
#291 of 304 Bottom 4.6% in 1B-3B tier
284
Total Loans
balance_sheet
Value: $696.83M
Peer Avg: $1.23B
#284 of 304 Bottom 6.9% in 1B-3B tier
277
Total Assets
balance_sheet
Value: $1.08B
Peer Avg: $1.72B
#277 of 304 Bottom 9.2% in 1B-3B tier
262
Total Delinquency Rate (60+ days)
risk
Value: 1.34%
Peer Avg: 0.83%
#262 of 304 Bottom 14.1% in 1B-3B tier
254
Net Worth Ratio
risk
Value: 9.27%
Peer Avg: 11.44%
#254 of 304 Bottom 16.8% in 1B-3B tier
254
Loan-to-Share Ratio
balance_sheet
Value: 71.46%
Peer Avg: 85.19%
#254 of 304 Bottom 16.8% in 1B-3B tier
253
Total Deposits
balance_sheet
Value: $975.16M
Peer Avg: $1.45B
#253 of 304 Bottom 17.1% in 1B-3B tier
242
Efficiency Ratio
profitability
Value: 81.14%
Peer Avg: 73.97%
#242 of 304 Bottom 20.7% in 1B-3B tier