SOUTHLAND

Charter #68415 | CA

1B-3B (304 CUs) Mid-Market (380 CUs)
40 1B-3B in CA

SOUTHLAND has 5 strengths but faces 7 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Relationship Depth Leader: Top 25.2% in tier
  • + Wallet Share Momentum: Top 27.6% in tier
  • + Emerging Performer: Top 29.9% in tier
  • + Organic Growth Engine: Top 33.4% in tier
  • + Organic Growth Leader: Top 33.7% in tier

Key Concerns

Areas that may need attention

  • - Credit Quality Pressure: Bottom 2.8% in tier
  • - Growth-at-Risk: Bottom 14.4% in tier
  • - Efficiency Drag: Bottom 17.0% in tier
  • - ROA 0.54% below tier average
  • - Efficiency ratio 7.48% above tier (higher cost structure)
  • - Delinquency rate 0.12% above tier average
  • - Net Worth Ratio: Bottom 5.9% in tier

Core Metrics

As of 2025-Q3

Metric Current vs Tier Tier Avg State Avg (CA) National Avg Tier Percentile
Members 70,752
+0.8% YoY+1.4% QoQ
-27.9K 98,678
-1.9% YoY
59,606
+5.7% YoY
33,089
+6.1% YoY
27th in tier
Assets $1.3B
+3.6% YoY+1.2% QoQ
$-436.9M $1.7B
+0.5% YoY
$1.2B
+6.2% YoY
$547.7M
+7.8% YoY
30th in tier
Loans $904.6M
+1.4% YoY+0.9% QoQ
$-328.4M $1.2B
+0.5% YoY
$845.5M
+7.1% YoY
$388.7M
+8.6% YoY
28th in tier
Deposits $1.1B
+5.1% YoY+1.3% QoQ
$-344.3M $1.5B
+1.3% YoY
$1.0B
+8.8% YoY
$464.6M
+9.3% YoY
32nd in tier
ROA 0.2%
-356.3% YoY+434.1% QoQ
-0.5% 0.7%
+13.4% YoY
0.6%
+30.0% YoY
0.7%
+273.4% YoY
Bottom 7.6% in tier
NIM 3.0%
+8.4% YoY+1.2% QoQ
-0.3% 3.3%
+9.3% YoY
3.3%
+6.5% YoY
3.7%
+5.0% YoY
27th in tier
Efficiency Ratio 81.5%
-3.1% YoY-2.8% QoQ
+7.5% 74.0%
-10.9% YoY
79.3%
-6.2% YoY
79.1%
-3.3% YoY
Top 19.7% in tier
Delinquency Rate 0.9%
+91.7% YoY-19.9% QoQ
+0.1 0.8%
+6.1% YoY
0.7%
-38.7% YoY
1.2%
-0.9% YoY
72nd in tier
Loan To Share 81.5%
-3.5% YoY-0.4% QoQ
-3.7% 85.2%
-0.8% YoY
68.8%
-1.5% YoY
68.0%
-1.7% YoY
33rd in tier
AMR $28,475
+2.7% YoY-0.3% QoQ
$-697 $29,172
+2.8% YoY
$28,514
+2.8% YoY
$19,418
+1.3% YoY
57th in tier
CD Concentration 29.4%
+19.9% YoY+9.7% QoQ
+0.4% 29.0%
+0.8% YoY
21.7%
+4.2% YoY
19.6%
+6.2% YoY
54th in tier
Indirect Auto % 11.5%
-23.3% YoY-6.7% QoQ
-7.3% 18.8%
-2.8% YoY
9.5%
-6.9% YoY
7.9%
-2.9% YoY
38th in tier

Signature Analysis

Strengths (5)

Relationship Depth Leader

growth
#183 of 264 • Top 25.2% in tier

Average member relationship growing year-over-year. Increasing engagement suggests members are consolidating more business here.

Why This Signature
AMR Growth (YoY): 2.67%
(Tier: 3.04%, National: 4.19%)
but worse than tier avg
Share Draft per Member: $3.0K
(Tier: $3.1K, National: $2.0K)
but worse than tier avg
264 of 380 Mid-Market CUs have this signature | 1330 nationally
↑ Growing +60 CUs YoY | Rank worsening

Wallet Share Momentum

growth
#200 of 264 • Top 27.6% in tier

Average member relationship growing year-over-year. Members are deepening their engagement.

Why This Signature
AMR Growth (YoY): 2.67%
(Tier: 3.04%, National: 4.19%)
but worse than tier avg
264 of 380 Mid-Market CUs have this signature | 1330 nationally
↑ Growing +60 CUs YoY | Rank worsening

Emerging Performer

growth
#159 of 184 • Top 29.9% in tier

Profitable credit union with positive returns. May represent growth potential worth exploring.

Why This Signature
Return on Assets: 0.16%
(Tier: 0.71%, National: 0.71%)
but worse than tier avg
Member Growth (YoY): 0.76%
(Tier: 3.18%, National: 9.37%)
but worse than tier avg
184 of 380 Mid-Market CUs have this signature | 852 nationally
↑ Growing +18 CUs YoY | New qualifier

Organic Growth Engine

growth
#243 of 246 • Top 33.4% in tier

Growing membership while maintaining profitability. Healthy fundamentals in place.

Why This Signature
Member Growth (YoY): 0.76%
(Tier: 3.18%, National: 9.37%)
but worse than tier avg
Return on Assets: 0.16%
(Tier: 0.71%, National: 0.71%)
but worse than tier avg
Indirect Auto %: 11.54%
(Tier: 18.80%, National: 7.90%)
better than tier avg
246 of 380 Mid-Market CUs have this signature | 917 nationally
↑ Growing +14 CUs YoY | New qualifier

Organic Growth Leader

growth
#133 of 138 • Top 33.7% in tier

Attracting members without relying on indirect channels. Healthy, sustainable growth model.

Why This Signature
Member Growth (YoY): 0.76%
(Tier: 3.18%, National: 9.37%)
but worse than tier avg
138 of 380 Mid-Market CUs have this signature | 608 nationally
↑ Growing +11 CUs YoY | Rank worsening

Concerns (3)

Credit Quality Pressure

risk
#22 of 217 • Bottom 2.8% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 0.45% points
(Tier: 0.07% points, National: 0.07% points)
worse than tier avg
217 of 380 Mid-Market CUs have this signature | 1002 nationally
↓ Shrinking -70 CUs YoY | New qualifier

Growth-at-Risk

risk
#81 of 161 • Bottom 14.4% in tier

Loan portfolio growing while delinquencies are rising. Expansion with deteriorating credit quality needs attention.

Why This Signature
Loan Growth (YoY): 1.43%
(Tier: 6.14%, National: 36.38%)
worse than tier avg
Delinquency Change (YoY): 0.45% points
(Tier: 0.07% points, National: 0.07% points)
worse than tier avg
161 of 380 Mid-Market CUs have this signature | 646 nationally
↓ Shrinking -30 CUs YoY | New qualifier

Efficiency Drag

risk
#57 of 96 • Bottom 17.0% in tier

High efficiency ratio (>80%) indicates elevated operating costs relative to revenue. Margin improvement opportunities may exist.

Why This Signature
Efficiency Ratio: 81.45%
(Tier: 73.45%, National: 79.10%)
worse than tier avg
ROA Change (YoY): 0.23% points
(Tier: 0.07% points, National: 0.05% points)
but better than tier avg
Member Growth (YoY): 0.76%
(Tier: 3.18%, National: 9.37%)
worse than tier avg
96 of 380 Mid-Market CUs have this signature | 624 nationally
↓ Shrinking -32 CUs YoY | Rank improving

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) | Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 304 peers in tier

Top Strengths (0 metrics)

No strength rankings available

Top Weaknesses (4 metrics)

287
Net Worth Ratio
risk
Value: 8.62%
Peer Avg: 11.44%
#287 of 304 Bottom 5.9% in 1B-3B tier
281
Return on Assets (ROA)
profitability
Value: 0.16%
Peer Avg: 0.70%
#281 of 304 Bottom 7.9% in 1B-3B tier
274
Fee Income Per Member
profitability
Value: $127.04
Peer Avg: $210.52
#274 of 304 Bottom 10.2% in 1B-3B tier
245
Efficiency Ratio
profitability
Value: 81.45%
Peer Avg: 73.97%
#245 of 304 Bottom 19.7% in 1B-3B tier