MAGNIFI FINANCIAL

Charter #68604 | MN

1B-3B (304 CUs) Mid-Market (380 CUs)
6 1B-3B in MN

MAGNIFI FINANCIAL has 9 strengths but faces 6 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Relationship Depth Leader: Top 0.8% in tier
  • + Wallet Share Momentum: Top 3.6% in tier
  • + Loan-to-Member Ratio (LMR): Top 1.3% in tier
  • + First Mortgage Concentration (%): Top 1.6% in tier
  • + Average Member Relationship (AMR): Top 2.0% in tier
  • + Total Loans: Top 5.9% in tier
  • + Loan Growth Rate: Top 6.6% in tier
  • + AMR Growth Rate: Top 7.6% in tier
  • + Fee Income Per Member: Top 8.2% in tier

Key Concerns

Areas that may need attention

  • - Growth-at-Risk: Bottom 1.1% in tier
  • - Liquidity Strain: Bottom 3.6% in tier
  • - Credit Quality Pressure: Bottom 5.2% in tier
  • - ROA 0.14% below tier average
  • - Efficiency ratio 2.01% above tier (higher cost structure)
  • - Members Per Employee (MPE): Bottom 1.6% in tier

Core Metrics

As of 2025-Q3

Metric Current vs Tier Tier Avg State Avg (MN) National Avg Tier Percentile
Members 84,930
-0.3% YoY+0.2% QoQ
-13.7K 98,678
-1.9% YoY
26,738
+5.8% YoY
33,089
+6.1% YoY
46th in tier
Assets $2.6B
+3.2% YoY+2.5% QoQ
+$854.2M $1.7B
+0.5% YoY
$521.2M
+7.2% YoY
$547.7M
+7.8% YoY
Top 11.8% in tier
Loans $2.1B
+15.2% YoY+4.9% QoQ
+$886.2M $1.2B
+0.5% YoY
$373.7M
+9.3% YoY
$388.7M
+8.6% YoY
Top 6.2% in tier
Deposits $2.1B
+5.4% YoY+1.6% QoQ
+$677.1M $1.5B
+1.3% YoY
$429.0M
+9.5% YoY
$464.6M
+9.3% YoY
Top 13.8% in tier
ROA 0.6%
+67.7% YoY-11.7% QoQ
-0.1% 0.7%
+13.4% YoY
1.4%
-35.4% YoY
0.7%
+273.4% YoY
40th in tier
NIM 3.0%
+17.6% YoY+3.9% QoQ
-0.2% 3.3%
+9.3% YoY
3.7%
+9.1% YoY
3.7%
+5.0% YoY
29th in tier
Efficiency Ratio 76.0%
-3.3% YoY-2.2% QoQ
+2.0% 74.0%
-10.9% YoY
74.2%
-2.5% YoY
79.1%
-3.3% YoY
59th in tier
Delinquency Rate 0.5%
+301.7% YoY+0.6% QoQ
-0.4 0.8%
+6.1% YoY
0.9%
+10.7% YoY
1.2%
-0.9% YoY
28th in tier
Loan To Share 99.4%
+9.3% YoY+3.3% QoQ
+14.2% 85.2%
-0.8% YoY
77.1%
-1.5% YoY
68.0%
-1.7% YoY
Top 15.8% in tier
AMR $50,050
+10.4% YoY+3.0% QoQ
+$21K $29,172
+2.8% YoY
$23,275
+3.9% YoY
$19,418
+1.3% YoY
Top 2.3% in tier
CD Concentration 36.6%
-0.6% YoY-0.8% QoQ
+7.6% 29.0%
+0.8% YoY
22.0%
+1.9% YoY
19.6%
+6.2% YoY
Top 17.9% in tier
Indirect Auto % 8.8%
+67.7% YoY+33.9% QoQ
-10.0% 18.8%
-2.8% YoY
6.6%
-8.5% YoY
7.9%
-2.9% YoY
32nd in tier

Signature Analysis

Strengths (2)

Relationship Depth Leader

growth
#7 of 264 • Top 0.8% in tier

Average member relationship growing year-over-year. Increasing engagement suggests members are consolidating more business here.

Why This Signature
AMR Growth (YoY): 10.41%
(Tier: 3.04%, National: 4.19%)
better than tier avg
Share Draft per Member: $5.3K
(Tier: $3.1K, National: $2.0K)
better than tier avg
264 of 380 Mid-Market CUs have this signature | 1330 nationally
↑ Growing +60 CUs YoY | Rank improving

Wallet Share Momentum

growth
#27 of 264 • Top 3.6% in tier

Average member relationship growing year-over-year. Members are deepening their engagement.

Why This Signature
AMR Growth (YoY): 10.41%
(Tier: 3.04%, National: 4.19%)
better than tier avg
264 of 380 Mid-Market CUs have this signature | 1330 nationally
↑ Growing +60 CUs YoY | Rank improving

Concerns (3)

Growth-at-Risk

risk
#7 of 161 • Bottom 1.1% in tier

Loan portfolio growing while delinquencies are rising. Expansion with deteriorating credit quality needs attention.

Why This Signature
Loan Growth (YoY): 15.16%
(Tier: 6.14%, National: 36.38%)
but better than tier avg
Delinquency Change (YoY): 0.35% points
(Tier: 0.07% points, National: 0.07% points)
worse than tier avg
161 of 380 Mid-Market CUs have this signature | 646 nationally
↓ Shrinking -30 CUs YoY | Rank improving

Liquidity Strain

risk
#20 of 183 • Bottom 3.6% in tier

Loan demand outpacing deposits. They're bumping against liquidity limits - need funding solutions.

Why This Signature
Loan-to-Share Ratio: 99.43%
(Tier: 86.35%, National: 67.96%)
but better than tier avg
Loan Growth (YoY): 15.16%
(Tier: 6.14%, National: 36.38%)
but better than tier avg
183 of 380 Mid-Market CUs have this signature | 484 nationally
↑ Growing +10 CUs YoY | Rank improving

Credit Quality Pressure

risk
#41 of 217 • Bottom 5.2% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 0.35% points
(Tier: 0.07% points, National: 0.07% points)
worse than tier avg
217 of 380 Mid-Market CUs have this signature | 1002 nationally
↓ Shrinking -70 CUs YoY | Rank improving

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) | Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 304 peers in tier

Top Strengths (10 metrics)

5
Loan-to-Member Ratio (LMR)
engagement
Value: $24,953
Peer Avg: $13,213
#5 of 304 Top 1.3% in 1B-3B tier
6
First Mortgage Concentration (%)
balance_sheet
Value: 9.49%
Peer Avg: 34.01%
#6 of 304 Top 1.6% in 1B-3B tier
7
Average Member Relationship (AMR)
engagement
Value: $50,050
Peer Avg: $29,172
#7 of 304 Top 2.0% in 1B-3B tier
19
Total Loans
balance_sheet
Value: $2.12B
Peer Avg: $1.23B
#19 of 304 Top 5.9% in 1B-3B tier
21
Loan Growth Rate
growth
Value: 15.16%
Peer Avg: 5.27%
#21 of 304 Top 6.6% in 1B-3B tier
24
AMR Growth Rate
growth
Value: 10.41%
Peer Avg: 3.29%
#24 of 304 Top 7.6% in 1B-3B tier
26
Fee Income Per Member
profitability
Value: $315.83
Peer Avg: $210.52
#26 of 304 Top 8.2% in 1B-3B tier
36
Total Assets
balance_sheet
Value: $2.57B
Peer Avg: $1.72B
#36 of 304 Top 11.5% in 1B-3B tier
42
Total Deposits
balance_sheet
Value: $2.13B
Peer Avg: $1.45B
#42 of 304 Top 13.5% in 1B-3B tier
48
Loan-to-Share Ratio
balance_sheet
Value: 99.43%
Peer Avg: 85.19%
#48 of 304 Top 15.5% in 1B-3B tier

Top Weaknesses (2 metrics)

300
Members Per Employee (MPE)
engagement
Value: 202.214
Peer Avg: 364.953
#300 of 304 Bottom 1.6% in 1B-3B tier
257
Share Certificate Concentration (%)
balance_sheet
Value: 36.57%
Peer Avg: 28.53%
#257 of 304 Bottom 15.8% in 1B-3B tier