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MAGNIFI FINANCIAL

Charter #68604 · MN

Mid-Market 1B-3B
306 CUs in 1B-3B nationally 6 in MN
View Mid-Market leaderboard →

MAGNIFI FINANCIAL has 8 strengths but faces 5 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Relationship Depth Leader: Top 16.6% in tier
  • + Wallet Share Momentum: Top 16.6% in tier
  • + Organic Growth Leader: Top 65.5% in tier
  • + Organic Growth Engine: Top 65.5% in tier
  • + Loan-to-Member Ratio (LMR): Top 1.0% in tier
  • + Average Member Relationship (AMR): Top 1.6% in tier
  • + First Mortgage Concentration (%): Top 2.0% in tier
  • + Total Loans: Top 2.9% in tier

Key Concerns

Areas that may need attention

  • - Efficiency Drag: Bottom 13.1% in tier
  • - Liquidity Strain: Bottom 18.3% in tier
  • - ROA 0.27% below tier average
  • - Efficiency ratio 9.90% above tier (higher cost structure)
  • - Members Per Employee (MPE): Bottom 2.6% in tier

Core Metrics

As of 2026-Q1

Metric Current vs Tier Tier Avg State Avg (MN) National Avg Tier Percentile
Members 85,373
+0.9% YoY+0.5% QoQ
-10.7K 96,048
-2.7% YoY
22,507
-13.7% YoY
33,913
+5.7% YoY
49%
Assets $2.7B
+7.1% YoY+2.4% QoQ
+$951.5M $1.7B
+0.4% YoY
$434.0M
-15.1% YoY
$578.3M
+9.0% YoY
Top 8.8% in tier
Loans $2.2B
+9.9% YoY+0.6% QoQ
+$948.5M $1.2B
+0.2% YoY
$293.6M
-17.5% YoY
$402.4M
+8.7% YoY
Top 3.3% in tier
Deposits $2.2B
+7.0% YoY+4.1% QoQ
+$772.8M $1.5B
+0.5% YoY
$364.1M
-13.5% YoY
$494.3M
+9.1% YoY
Top 10.8% in tier

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Tier 1
50+ financial metrics with peer benchmarks
Performance signatures (strengths & concerns)
AI-generated insights and rankings

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ROA 0.4%
+1.0% YoY-36.6% QoQ
-0.3% 0.7%
+27.6% YoY
0.2%
-92.6% YoY
0.4%
-39.2% YoY
26%
NIM 3.1%
+10.3% YoY+0.3% QoQ
-0.2% 3.4%
+6.2% YoY
3.7%
+5.4% YoY
3.8%
+4.1% YoY
30%
Efficiency Ratio 84.5%
+4.2% YoY+12.4% QoQ
+9.9% 74.6%
-3.0% YoY
102.0%
+29.5% YoY
84.6%
+2.8% YoY
Bottom 14.4% in tier
Delinquency Rate 0.2%
-59.6% YoY-50.4% QoQ
-0.6 0.8%
+6.9% YoY
0.8%
-5.2% YoY
1.2%
+3.4% YoY
Top 7.5% in tier
Loan To Share 96.6%
+2.8% YoY-3.4% QoQ
+13.4% 83.2%
-0.4% YoY
73.2%
-2.1% YoY
65.6%
-1.4% YoY
84%
AMR $51,545
+7.5% YoY+1.8% QoQ
+$22K $29,652
+2.3% YoY
$24,012
+4.3% YoY
$19,920
+1.6% YoY
Top 2.0% in tier
CD Concentration 37.8%
+2.8% YoY+4.3% QoQ
+9.0% 28.8% 22.6% 19.8% Top 14.6% in tier
Indirect Auto % 6.4%
-9.1% YoY-6.7% QoQ
-11.6% 18.1% 6.4% 7.7% 29%

Signature Analysis

Strengths (4)

Relationship Depth Leader

growth
#22 of 64 • Top 16.6% in tier

Top-tier average member relationship within peer group, with stable or growing engagement. Strong wallet share positioning.

Why This Signature
AMR Growth (YoY): 7.46%
(Tier: 3.34%, National: 6.36%)
better than tier avg
Share Draft per Member: $5.3K
(Tier: $3.3K, National: $2.1K)
better than tier avg
64 of 384 Mid-Market CUs have this signature | 342 nationally
↑ Growing +9 CUs YoY | Rank worsening

Wallet Share Momentum

growth
#63 of 125 • Top 16.6% in tier

Average member relationship growing 5%+ year-over-year. Members are significantly deepening their engagement.

Why This Signature
AMR Growth (YoY): 7.46%
(Tier: 3.34%, National: 6.36%)
better than tier avg
125 of 384 Mid-Market CUs have this signature | 637 nationally
↑ Growing +31 CUs YoY | Rank worsening

Organic Growth Leader

growth
#109 of 116 • Top 65.5% in tier

Attracting members (0.5-50% YoY) without heavy indirect auto dependency (<15%). Healthy, sustainable growth model.

Why This Signature
Member Growth (YoY): 0.89%
(Tier: 3.50%, National: 10.19%)
but worse than tier avg
Indirect Auto %: 6.45%
(Tier: 18.07%, National: 7.73%)
better than tier avg
116 of 384 Mid-Market CUs have this signature | 518 nationally
→ No prior data (116 CUs now) | New qualifier

Organic Growth Engine

growth
#113 of 115 • Top 65.5% in tier

Growing membership while maintaining profitability. Healthy fundamentals in place.

Why This Signature
Member Growth (YoY): 0.89%
(Tier: 3.50%, National: 10.19%)
but worse than tier avg
Return on Assets: 0.45%
(Tier: 0.72%, National: 0.39%)
but worse than tier avg
Indirect Auto %: 6.45%
(Tier: 18.07%, National: 7.73%)
better than tier avg
115 of 384 Mid-Market CUs have this signature | 499 nationally
→ No prior data (115 CUs now) | New qualifier

Concerns (2)

Efficiency Drag

risk
#8 of 100 • Bottom 13.1% in tier

High efficiency ratio (>80%) indicates elevated operating costs relative to revenue. Margin improvement opportunities may exist.

Why This Signature
Efficiency Ratio: 84.53%
(Tier: 73.98%, National: 84.64%)
worse than tier avg
ROA Change (YoY): 0.00% points
(Tier: 0.14% points, National: -0.45% points)
worse than tier avg
Member Growth (YoY): 0.89%
(Tier: 3.50%, National: 10.19%)
worse than tier avg
100 of 384 Mid-Market CUs have this signature | 702 nationally
↓ Shrinking -38 CUs YoY | Rank improving

Liquidity Strain

risk
#51 of 148 • Bottom 18.3% in tier

Loan demand outpacing deposits. They're bumping against liquidity limits - need funding solutions.

Why This Signature
Loan-to-Share Ratio: 96.60%
(Tier: 84.20%, National: 65.58%)
but better than tier avg
Loan Growth (YoY): 9.94%
(Tier: 6.71%, National: 1.74%)
but better than tier avg
148 of 384 Mid-Market CUs have this signature | 367 nationally
→ Stable (149→148 CUs) -1 CUs YoY | Rank improving

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 306 peers in tier

Top Strengths (12 metrics)

4
Loan-to-Member Ratio (LMR)
engagement
Value: $25,326
Peer Median: $12,733
#4 of 306 Top 1.0% in 1B-3B tier
6
Average Member Relationship (AMR)
engagement
Value: $51,545
Peer Median: $28,178
#6 of 306 Top 1.6% in 1B-3B tier
7
First Mortgage Concentration (%)
balance_sheet
Value: 10.47%
Peer Median: 33.05%
#7 of 306 Top 2.0% in 1B-3B tier
10
Total Loans
balance_sheet
Value: $2.16B
Peer Median: $1.11B
#10 of 306 Top 2.9% in 1B-3B tier
24
Total Delinquency Rate (60+ days)
risk
Value: 0.18%
Peer Median: 0.63%
#24 of 306 Top 7.5% in 1B-3B tier
27
Total Assets
balance_sheet
Value: $2.67B
Peer Median: $1.51B
#27 of 306 Top 8.5% in 1B-3B tier
31
Net Charge-Off Rate
risk
Value: 0.14%
Peer Median: 0.51%
#31 of 306 Top 9.8% in 1B-3B tier
33
Total Deposits
balance_sheet
Value: $2.24B
Peer Median: $1.31B
#33 of 306 Top 10.5% in 1B-3B tier
48
Loan-to-Share Ratio
balance_sheet
Value: 96.60%
Peer Median: 85.31%
#48 of 306 Top 15.4% in 1B-3B tier
55
AMR Growth Rate
growth
Value: 7.46%
Peer Median: 3.15%
#55 of 306 Top 17.6% in 1B-3B tier

Top Weaknesses (3 metrics)

299
Members Per Employee (MPE)
engagement
Value: 206.215
Peer Median: 345.077
#299 of 306 Bottom 2.6% in 1B-3B tier
271
Share Certificate Concentration (%)
balance_sheet
Value: 37.82%
Peer Median: 27.93%
#271 of 306 Bottom 11.8% in 1B-3B tier
263
Efficiency Ratio
profitability
Value: 84.53%
Peer Median: 75.16%
#263 of 306 Bottom 14.4% in 1B-3B tier
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