HERITAGE FINANCIAL

Charter #68711 | NY

750M-1B (112 CUs) Community (281 CUs)
3 750M-1B in NY

HERITAGE FINANCIAL has 5 strengths but faces 9 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Wallet Share Momentum: Top 5.8% in tier
  • + Relationship Depth Leader: Top 18.1% in tier
  • + Net Interest Margin 0.09% above tier average
  • + Loan-to-Share Ratio: Top 2.7% in tier
  • + Share Certificate Concentration (%): Top 8.0% in tier

Key Concerns

Areas that may need attention

  • - Liquidity Strain: Bottom 1.4% in tier
  • - Indirect Auto Dependency: Bottom 6.2% in tier
  • - Efficiency Drag: Bottom 17.8% in tier
  • - Membership Headwinds: Bottom 27.5% in tier
  • - Stagnation Risk: Bottom 29.3% in tier
  • - ROA 0.35% below tier average
  • - Efficiency ratio 8.74% above tier (higher cost structure)
  • - Delinquency rate 0.57% above tier average
  • - Total Deposits: Bottom 6.2% in tier

Core Metrics

As of 2025-Q3

Metric Current vs Tier Tier Avg State Avg (NY) National Avg Tier Percentile
Members 55,666
-1.1% YoY+2.0% QoQ
 +3.6K 52,114
-2.1% YoY
 25,964
+5.4% YoY
 33,089
+6.1% YoY
 58th in tier
Assets $789.6M
+9.5% YoY+1.7% QoQ
 $-69.4M $859.0M
+0.0% YoY
 $471.3M
+6.4% YoY
 $547.7M
+7.8% YoY
 Bottom 21.4% in tier
Loans $668.9M
+8.9% YoY+2.2% QoQ
 +$65.5M $603.4M
+1.0% YoY
 $316.5M
+7.1% YoY
 $388.7M
+8.6% YoY
 69th in tier
Deposits $621.7M
+6.4% YoY-2.2% QoQ
 $-112.5M $734.2M
+0.9% YoY
 $400.0M
+7.6% YoY
 $464.6M
+9.3% YoY
 Bottom 5.4% in tier
ROA 0.4%
+273.9% YoY-2.1% QoQ
 -0.3% 0.7%
+27.6% YoY
 0.9%
+294.0% YoY
 0.7%
+273.4% YoY
 Bottom 24.1% in tier
NIM 3.5%
+3.0% YoY-0.2% QoQ
 +0.1% 3.4%
+9.6% YoY
 3.6%
+5.0% YoY
 3.7%
+5.0% YoY
 55th in tier
Efficiency Ratio 83.3%
-6.3% YoY+0.3% QoQ
 +8.7% 74.5%
-3.2% YoY
 80.1%
-6.2% YoY
 79.1%
-3.3% YoY
 Top 19.6% in tier
Delinquency Rate 1.4%
-16.3% YoY+2.2% QoQ
 +0.6 0.8%
+5.0% YoY
 1.7%
-8.3% YoY
 1.2%
-0.9% YoY
 Top 15.2% in tier
Loan To Share 107.6%
+2.4% YoY+4.5% QoQ
 +24.9% 82.7%
+0.1% YoY
 61.5%
-2.3% YoY
 68.0%
-1.7% YoY
 Top 3.6% in tier
AMR $23,184
+8.9% YoY-2.0% QoQ
 $-5K $28,651
+2.5% YoY
 $19,040
-21.7% YoY
 $19,418
+1.3% YoY
 37th in tier
CD Concentration 14.9%
-14.4% YoY+5.0% QoQ
 -9.5% 24.4%
+4.2% YoY
 15.9%
+8.4% YoY
 19.6%
+6.2% YoY
 Bottom 18.7% in tier
Indirect Auto % 23.8%
-10.1% YoY-0.1% QoQ
 +9.8% 14.0%
-5.8% YoY
 2.6%
-3.7% YoY
 7.9%
-2.9% YoY
 Top 23.8% in tier

Signature Analysis

Strengths (2)

Wallet Share Momentum

growth
#161 of 1006 • Top 5.8% in tier

Average member relationship growing year-over-year. Members are deepening their engagement.

Why This Signature
AMR Growth (YoY): 8.91%
(Tier: 3.68%, National: 4.19%)
better than tier avg
1006 of 281 Community CUs have this signature | 1330 nationally
↑ Growing +249 CUs YoY | New qualifier

Relationship Depth Leader

growth
#499 of 1006 • Top 18.1% in tier

Average member relationship growing year-over-year. Increasing engagement suggests members are consolidating more business here.

Why This Signature
AMR Growth (YoY): 8.91%
(Tier: 3.68%, National: 4.19%)
better than tier avg
Share Draft per Member: $1.8K
(Tier: $2.8K, National: $2.0K)
but worse than tier avg
1006 of 281 Community CUs have this signature | 1330 nationally
↑ Growing +249 CUs YoY | New qualifier

Concerns (5)

Liquidity Strain

risk
#12 of 258 • Bottom 1.4% in tier

Loan demand outpacing deposits. They're bumping against liquidity limits - need funding solutions.

Why This Signature
Loan-to-Share Ratio: 107.59%
(Tier: 74.56%, National: 67.96%)
but better than tier avg
Loan Growth (YoY): 8.92%
(Tier: 3.64%, National: 36.38%)
but better than tier avg
258 of 281 Community CUs have this signature | 484 nationally
↓ Shrinking -28 CUs YoY | Rank improving

Indirect Auto Dependency

risk
#101 of 525 • Bottom 6.2% in tier

Significant portion of loan portfolio in indirect auto (>15%). This concentration creates dependency on dealer relationships.

Why This Signature
Asset Growth (YoY): 9.48%
(Tier: 4.61%, National: 3.04%)
but better than tier avg
Indirect Auto %: 23.75%
(Tier: 13.96%, National: 7.90%)
worse than tier avg
Member Growth (YoY): -1.13%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
525 of 281 Community CUs have this signature | 768 nationally
↓ Shrinking -18 CUs YoY | Rank improving

Efficiency Drag

risk
#314 of 521 • Bottom 17.8% in tier

High efficiency ratio (>80%) indicates elevated operating costs relative to revenue. Margin improvement opportunities may exist.

Why This Signature
Efficiency Ratio: 83.26%
(Tier: 77.15%, National: 79.10%)
worse than tier avg
ROA Change (YoY): 0.27% points
(Tier: 0.11% points, National: 0.05% points)
but better than tier avg
Member Growth (YoY): -1.13%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
521 of 281 Community CUs have this signature | 624 nationally
↓ Shrinking -113 CUs YoY | Rank improving

Membership Headwinds

decline
#453 of 550 • Bottom 27.5% in tier

Membership declining year-over-year. They need solutions to stop the bleeding before it impacts revenue.

Why This Signature
Member Growth (YoY): -1.13%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
550 of 281 Community CUs have this signature | 648 nationally
→ Stable (555→550 CUs) -5 CUs YoY | New qualifier

Stagnation Risk

risk
#483 of 550 • Bottom 29.3% in tier

Membership is declining. If profitability remains stable, current success may mask future risk from a shrinking member base.

Why This Signature
Return on Assets: 0.36%
(Tier: 0.77%, National: 0.71%)
worse than tier avg
Member Growth (YoY): -1.13%
(Tier: 0.88%, National: 9.37%)
worse than tier avg
Avg Member Relationship: $23.2K
(Tier: $25.0K, National: $19.4K)
worse than tier avg
CD Concentration: 14.89%
(Tier: 24.41%, National: 19.60%)
but better than tier avg
550 of 281 Community CUs have this signature | 648 nationally
→ Stable (555→550 CUs) -5 CUs YoY | New qualifier

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) | Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 112 peers in tier

Top Strengths (4 metrics)

4
Loan-to-Share Ratio
balance_sheet
Value: 107.59%
Peer Avg: 82.66%
#4 of 112 Top 2.7% in 750M-1B tier
10
Share Certificate Concentration (%)
balance_sheet
Value: 14.89%
Peer Avg: 28.34%
#10 of 112 Top 8.0% in 750M-1B tier
16
AMR Growth Rate
growth
Value: 8.91%
Peer Avg: 4.90%
#16 of 112 Top 13.4% in 750M-1B tier
19
Asset Growth Rate
growth
Value: 9.48%
Peer Avg: 4.25%
#19 of 112 Top 16.1% in 750M-1B tier

Top Weaknesses (7 metrics)

106
Total Deposits
balance_sheet
Value: $621.69M
Peer Avg: $734.17M
#106 of 112 Bottom 6.2% in 750M-1B tier
96
Total Delinquency Rate (60+ days)
risk
Value: 1.39%
Peer Avg: 0.82%
#96 of 112 Bottom 15.2% in 750M-1B tier
91
Efficiency Ratio
profitability
Value: 83.26%
Peer Avg: 74.52%
#91 of 112 Bottom 19.6% in 750M-1B tier
89
Fee Income Per Member
profitability
Value: $144.61
Peer Avg: $204.75
#89 of 112 Bottom 21.4% in 750M-1B tier
88
Total Assets
balance_sheet
Value: $789.57M
Peer Avg: $859.01M
#88 of 112 Bottom 22.3% in 750M-1B tier
86
First Mortgage Concentration (%)
balance_sheet
Value: 43.15%
Peer Avg: 33.64%
#86 of 112 Bottom 24.1% in 750M-1B tier
85
Return on Assets (ROA)
profitability
Value: 0.36%
Peer Avg: 0.71%
#85 of 112 Bottom 25.0% in 750M-1B tier