FIRST FINANCIAL OF MARYLAND

Charter #8554 | MD

1B-3B (304 CUs) Mid-Market (380 CUs)
6 1B-3B in MD

FIRST FINANCIAL OF MARYLAND has 6 strengths but faces 9 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Organic Growth Leader: Top 5.1% in tier
  • + Emerging Performer: Top 17.6% in tier
  • + Organic Growth Engine: Top 19.9% in tier
  • + Strong member growth: 8.5% YoY
  • + Net Worth Ratio: Top 3.6% in tier
  • + Member Growth Rate: Top 7.6% in tier

Key Concerns

Areas that may need attention

  • - Liquidity Overhang: Bottom 4.0% in tier
  • - Growth-at-Risk: Bottom 6.7% in tier
  • - Efficiency Drag: Bottom 13.4% in tier
  • - Credit Quality Pressure: Bottom 13.9% in tier
  • - Shrinking Wallet Share: Bottom 25.7% in tier
  • - Indirect Auto Dependency: Bottom 30.7% in tier
  • - ROA 0.55% below tier average
  • - Efficiency ratio 9.59% above tier (higher cost structure)
  • - Fee Income Per Member: Bottom 5.3% in tier

Core Metrics

As of 2025-Q3

Metric Current vs Tier Tier Avg State Avg (MD) National Avg Tier Percentile
Members 77,094
+8.5% YoY+1.8% QoQ
 -21.6K 98,678
-1.9% YoY
 34,720
+7.7% YoY
 33,089
+6.1% YoY
 36th in tier
Assets $1.3B
+5.6% YoY+0.2% QoQ
 $-393.4M $1.7B
+0.5% YoY
 $624.1M
+9.4% YoY
 $547.7M
+7.8% YoY
 32nd in tier
Loans $862.9M
+10.0% YoY+2.2% QoQ
 $-370.2M $1.2B
+0.5% YoY
 $452.1M
+10.3% YoY
 $388.7M
+8.6% YoY
 Bottom 21.7% in tier
Deposits $1.1B
+5.8% YoY-0.4% QoQ
 $-354.9M $1.5B
+1.3% YoY
 $528.8M
+10.3% YoY
 $464.6M
+9.3% YoY
 31st in tier
ROA 0.2%
+38.5% YoY-10.9% QoQ
 -0.5% 0.7%
+13.4% YoY
 0.6%
+23.1% YoY
 0.7%
+273.4% YoY
 Bottom 6.9% in tier
NIM 3.2%
+8.3% YoY+0.8% QoQ
 -0.0% 3.3%
+9.3% YoY
 3.5%
+4.2% YoY
 3.7%
+5.0% YoY
 45th in tier
Efficiency Ratio 83.6%
-3.5% YoY-1.0% QoQ
 +9.6% 74.0%
-10.9% YoY
 78.6%
-6.6% YoY
 79.1%
-3.3% YoY
 Top 12.2% in tier
Delinquency Rate 0.4%
+43.8% YoY+23.1% QoQ
 -0.4 0.8%
+6.1% YoY
 1.2%
+5.3% YoY
 1.2%
-0.9% YoY
 Bottom 23.7% in tier
Loan To Share 78.5%
+4.0% YoY+2.6% QoQ
 -6.7% 85.2%
-0.8% YoY
 65.0%
-0.2% YoY
 68.0%
-1.7% YoY
 29th in tier
AMR $25,454
-0.8% YoY-1.0% QoQ
 $-4K $29,172
+2.8% YoY
 $20,685
+4.6% YoY
 $19,418
+1.3% YoY
 39th in tier
CD Concentration 27.7%
+14.2% YoY+7.0% QoQ
 -1.3% 29.0%
+0.8% YoY
 20.4%
+10.6% YoY
 19.6%
+6.2% YoY
 46th in tier
Indirect Auto % 15.1%
+74.5% YoY-6.3% QoQ
 -3.7% 18.8%
-2.8% YoY
 7.4%
+4.0% YoY
 7.9%
-2.9% YoY
 47th in tier

Signature Analysis

Strengths (3)

Organic Growth Leader

growth
#21 of 138 • Top 5.1% in tier

Attracting members without relying on indirect channels. Healthy, sustainable growth model.

Why This Signature
Member Growth (YoY): 8.45%
(Tier: 3.18%, National: 9.37%)
better than tier avg
138 of 380 Mid-Market CUs have this signature | 608 nationally
↑ Growing +11 CUs YoY | Rank improving

Emerging Performer

growth
#94 of 184 • Top 17.6% in tier

Profitable credit union with positive returns. May represent growth potential worth exploring.

Why This Signature
Return on Assets: 0.16%
(Tier: 0.71%, National: 0.71%)
but worse than tier avg
Member Growth (YoY): 8.45%
(Tier: 3.18%, National: 9.37%)
better than tier avg
184 of 380 Mid-Market CUs have this signature | 852 nationally
↑ Growing +18 CUs YoY | Rank improving

Organic Growth Engine

growth
#145 of 246 • Top 19.9% in tier

Growing membership while maintaining profitability. Healthy fundamentals in place.

Why This Signature
Member Growth (YoY): 8.45%
(Tier: 3.18%, National: 9.37%)
better than tier avg
Return on Assets: 0.16%
(Tier: 0.71%, National: 0.71%)
but worse than tier avg
Indirect Auto %: 15.12%
(Tier: 18.80%, National: 7.90%)
better than tier avg
246 of 380 Mid-Market CUs have this signature | 917 nationally
↑ Growing +14 CUs YoY | Rank worsening

Concerns (6)

Liquidity Overhang

risk
#14 of 113 • Bottom 4.0% in tier

Very high net worth ratio (>12%). Strong capital position may indicate opportunity to deploy capital more productively.

Why This Signature
Net Worth Ratio: 17.70%
(Tier: 11.30%, National: 14.51%)
but better than tier avg
Loan-to-Share Ratio: 78.48%
(Tier: 86.35%, National: 67.96%)
worse than tier avg
113 of 380 Mid-Market CUs have this signature | 691 nationally
↑ Growing +9 CUs YoY | Rank worsening

Growth-at-Risk

risk
#38 of 161 • Bottom 6.7% in tier

Loan portfolio growing while delinquencies are rising. Expansion with deteriorating credit quality needs attention.

Why This Signature
Loan Growth (YoY): 10.04%
(Tier: 6.14%, National: 36.38%)
but better than tier avg
Delinquency Change (YoY): 0.13% points
(Tier: 0.07% points, National: 0.07% points)
worse than tier avg
161 of 380 Mid-Market CUs have this signature | 646 nationally
↓ Shrinking -30 CUs YoY | Rank improving

Efficiency Drag

risk
#45 of 96 • Bottom 13.4% in tier

High efficiency ratio (>80%) indicates elevated operating costs relative to revenue. Margin improvement opportunities may exist.

Why This Signature
Efficiency Ratio: 83.56%
(Tier: 73.45%, National: 79.10%)
worse than tier avg
ROA Change (YoY): 0.04% points
(Tier: 0.07% points, National: 0.05% points)
worse than tier avg
Member Growth (YoY): 8.45%
(Tier: 3.18%, National: 9.37%)
but better than tier avg
96 of 380 Mid-Market CUs have this signature | 624 nationally
↓ Shrinking -32 CUs YoY | Rank improving

Credit Quality Pressure

risk
#107 of 217 • Bottom 13.9% in tier

Delinquencies are rising year-over-year. Credit risk is building - they may need better underwriting tools.

Why This Signature
Delinquency Change (YoY): 0.13% points
(Tier: 0.07% points, National: 0.07% points)
worse than tier avg
217 of 380 Mid-Market CUs have this signature | 1002 nationally
↓ Shrinking -70 CUs YoY | Rank improving

Shrinking Wallet Share

decline
#79 of 83 • Bottom 25.7% in tier

Average member relationship declining year-over-year. Members may be moving money elsewhere or reducing engagement.

Why This Signature
AMR Growth (YoY): -0.76%
(Tier: 3.04%, National: 4.19%)
worse than tier avg
83 of 380 Mid-Market CUs have this signature | 346 nationally
↓ Shrinking -55 CUs YoY | New qualifier

Indirect Auto Dependency

risk
#190 of 202 • Bottom 30.7% in tier

Significant portion of loan portfolio in indirect auto (>15%). This concentration creates dependency on dealer relationships.

Why This Signature
Asset Growth (YoY): 5.63%
(Tier: 5.36%, National: 3.04%)
but better than tier avg
Indirect Auto %: 15.12%
(Tier: 18.80%, National: 7.90%)
but better than tier avg
Member Growth (YoY): 8.45%
(Tier: 3.18%, National: 9.37%)
but better than tier avg
202 of 380 Mid-Market CUs have this signature | 768 nationally
↓ Shrinking -7 CUs YoY | New qualifier

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) | Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 304 peers in tier

Top Strengths (5 metrics)

12
Net Worth Ratio
risk
Value: 17.70%
Peer Avg: 11.44%
#12 of 304 Top 3.6% in 1B-3B tier
24
Member Growth Rate
growth
Value: 8.45%
Peer Avg: 2.20%
#24 of 304 Top 7.6% in 1B-3B tier
62
Members Per Employee (MPE)
engagement
Value: 428.300
Peer Avg: 364.953
#62 of 304 Top 20.1% in 1B-3B tier
64
Loan Growth Rate
growth
Value: 10.04%
Peer Avg: 5.27%
#64 of 304 Top 20.7% in 1B-3B tier
73
Total Delinquency Rate (60+ days)
risk
Value: 0.43%
Peer Avg: 0.83%
#73 of 304 Top 23.7% in 1B-3B tier

Top Weaknesses (5 metrics)

289
Fee Income Per Member
profitability
Value: $108.16
Peer Avg: $210.52
#289 of 304 Bottom 5.3% in 1B-3B tier
283
Return on Assets (ROA)
profitability
Value: 0.16%
Peer Avg: 0.70%
#283 of 304 Bottom 7.2% in 1B-3B tier
268
Efficiency Ratio
profitability
Value: 83.56%
Peer Avg: 73.97%
#268 of 304 Bottom 12.2% in 1B-3B tier
241
AMR Growth Rate
growth
Value: -0.76%
Peer Avg: 3.29%
#241 of 304 Bottom 21.1% in 1B-3B tier
238
Total Loans
balance_sheet
Value: $862.90M
Peer Avg: $1.23B
#238 of 304 Bottom 22.0% in 1B-3B tier