BlastPoint's Credit Union Scorecard

UNITED HERITAGE

Charter #68251 · TX

Mid-Market 1B-3B
302 CUs in 1B-3B nationally 27 in TX
View Mid-Market leaderboard →

UNITED HERITAGE has 4 strengths but faces 4 concerns

Key Strengths

Areas where this CU excels compared to peers

  • + Organic Growth Leader: Top 53.9% in tier
  • + Organic Growth Engine: Top 54.9% in tier
  • + Emerging Performer: Top 76.3% in tier
  • + ROA 0.04% above tier average

Key Concerns

Areas that may need attention

  • - Shrinking Wallet Share: Bottom 70.5% in tier
  • - Liquidity Strain: Bottom 87.3% in tier
  • - Efficiency ratio 1.51% above tier (higher cost structure)
  • - Delinquency rate 0.03% above tier average

Core Metrics

As of 2025-Q4

Metric Current vs Tier Tier Avg State Avg (TX) National Avg Tier Percentile
Members 82,873
+3.1% YoY+0.8% QoQ
-14.6K 97,431
-2.4% YoY
27,007
+3.4% YoY
33,374
+5.7% YoY
45%
Assets $1.7B
+3.9% YoY+0.7% QoQ
$-61.7M $1.7B
+0.9% YoY
$418.5M
+7.2% YoY
$561.6M
+9.7% YoY
56%
Loans $1.3B
+0.3% YoY-0.1% QoQ
+$18.3M $1.2B
+0.5% YoY
$298.6M
+5.4% YoY
$397.0M
+8.8% YoY
62%
Deposits $1.3B
+2.6% YoY+2.6% QoQ
$-123.6M $1.5B
+0.9% YoY
$347.2M
+7.2% YoY
$477.3M
+9.7% YoY
52%

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Tier 1
50+ financial metrics with peer benchmarks
Performance signatures (strengths & concerns)
AI-generated insights and rankings

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ROA 0.7%
+43.9% YoY-2.1% QoQ
+0.0% 0.7%
+20.9% YoY
0.6%
+2.3% YoY
0.7%
+15.9% YoY
57%
NIM 3.0%
+7.2% YoY-1.0% QoQ
-0.3% 3.3%
+9.2% YoY
3.9%
+3.4% YoY
3.8%
+5.1% YoY
28%
Efficiency Ratio 75.6%
-6.4% YoY+0.4% QoQ
+1.5% 74.1%
-9.5% YoY
80.2%
-0.8% YoY
79.7%
-3.3% YoY
56%
Delinquency Rate 0.9%
-0.9% YoY-4.7% QoQ
+0.0 0.9%
+6.2% YoY
1.3%
+11.4% YoY
1.3%
-2.1% YoY
65%
Loan To Share 93.8%
-2.3% YoY-2.6% QoQ
+9.0% 84.8%
-0.8% YoY
71.4%
-2.7% YoY
67.4%
-1.7% YoY
72%
AMR $31,233
-1.6% YoY+0.4% QoQ
+$2K $29,428
+2.4% YoY
$17,599
+2.5% YoY
$19,687
+2.0% YoY
67%
CD Concentration 26.9%
+6.7% YoY+1.5% QoQ
-2.1% 29.0% 21.2% 19.8% 41%
Indirect Auto % 10.9%
-16.7% YoY-6.1% QoQ
-7.4% 18.3% 7.1% 7.8% 39%

Signature Analysis

Strengths (3)

Organic Growth Leader

growth
#77 of 142 • Top 53.9% in tier

Attracting members (0.5-50% YoY) without heavy indirect auto dependency (<20%). Healthy, sustainable growth model.

Why This Signature
Member Growth (YoY): 3.11%
(Tier: 3.43%, National: 4.32%)
but worse than tier avg
Indirect Auto %: 10.92%
(Tier: 18.31%, National: 7.78%)
better than tier avg
142 of 378 Mid-Market CUs have this signature | 609 nationally
→ No prior data (142 CUs now) | New qualifier

Organic Growth Engine

growth
#136 of 247 • Top 54.9% in tier

Growing membership while maintaining profitability. Healthy fundamentals in place.

Why This Signature
Member Growth (YoY): 3.11%
(Tier: 3.43%, National: 4.32%)
but worse than tier avg
Return on Assets: 0.73%
(Tier: 0.69%, National: 0.67%)
better than tier avg
Indirect Auto %: 10.92%
(Tier: 18.31%, National: 7.78%)
better than tier avg
247 of 378 Mid-Market CUs have this signature | 913 nationally
→ No prior data (247 CUs now) | New qualifier

Emerging Performer

growth
#59 of 77 • Top 76.3% in tier

Smaller CU (bottom 50% by assets in tier) with strong profitability (ROA > 0.5%) AND growth (members >= 1%). Emerging leaders worth watching.

Why This Signature
Return on Assets: 0.73%
(Tier: 0.69%, National: 0.67%)
better than tier avg
Member Growth (YoY): 3.11%
(Tier: 3.43%, National: 4.32%)
but worse than tier avg
77 of 378 Mid-Market CUs have this signature | 282 nationally
→ No prior data (77 CUs now) | New qualifier

Concerns (2)

Shrinking Wallet Share

decline
#56 of 79 • Bottom 70.5% in tier

Average member relationship declining year-over-year. Members may be moving money elsewhere or reducing engagement.

Why This Signature
AMR Growth (YoY): -1.59%
(Tier: 3.31%, National: 4.00%)
worse than tier avg
79 of 378 Mid-Market CUs have this signature | 303 nationally
↓ Shrinking -33 CUs YoY | Rank worsening

Liquidity Strain

risk
#145 of 166 • Bottom 87.3% in tier

Loan demand outpacing deposits. They're bumping against liquidity limits - need funding solutions.

Why This Signature
Loan-to-Share Ratio: 93.78%
(Tier: 85.73%, National: 67.44%)
but better than tier avg
Loan Growth (YoY): 0.26%
(Tier: 6.38%, National: 111.96%)
worse than tier avg
166 of 378 Mid-Market CUs have this signature | 439 nationally
↓ Shrinking -7 CUs YoY | Rank worsening

Metric Rankings

See how this credit union ranks across all tracked metrics compared to peers.

Strengths: Metrics in the top 25% (75th percentile or higher) Concerns: Metrics in the bottom 25% (25th percentile or lower)

Comparing against 302 peers in tier

Top Strengths (1 metrics)

76
Fee Income Per Member
profitability
Value: $249.75
Peer Median: -
#76 of 302 Top 24.8% in 1B-3B tier

Top Weaknesses (2 metrics)

255
AMR Growth Rate
growth
Value: -1.59%
Peer Median: -
#255 of 302 Bottom 15.9% in 1B-3B tier
233
Loan Growth Rate
growth
Value: 0.26%
Peer Median: -
#233 of 302 Bottom 23.2% in 1B-3B tier
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