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CU Wrapped 2025

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Viewing: Membership Headwinds
Concern

Membership declining year-over-year. They need solutions to stop the bleeding before it impacts revenue.

676
CUs in All Tiers
676
CUs Nationally
↑ Growing
+676 YoY

Most At Risk

Membership Headwinds • All tiers

Rank Credit Union Pctl
1
LA LOMA Community
Loma Linda, CA
100.0%
2
REDSTONE Large
HUNTSVILLE, AL
100.0%
3
SANDIA AREA Mid-Market
Albuquerque, NM
100.0%
4
GREENSTATE Titans
North Liberty, IA
100.0%
5
ESSENTIAL Community
Baton Rouge, LA
99.8%
6
COMMONWEALTH ONE Community
ALEXANDRIA, VA
99.7%
7
ELLAFI Community
Middletown, CT
99.5%
8
PREMIER ONE Community
San Jose, CA
99.3%
9
SHAREPOINT Community
Bloomington, MN
99.1%
10
BIG ISLAND Community
HILO, HI
99.0%
11
FIRST COMMUNITY Mid-Market
Chesterfield, MO
98.9%
12
GENERAL ELECTRIC EMPLOYEES Community
Milford, CT
98.8%
13
WORCESTER Community
Worcester, MA
98.6%
14
MINNESOTA POWER EMPLOYEES Community
DULUTH, MN
98.4%
15
SIGNAL FINANCIAL Community
Kensington, MD
98.2%
16
POINT WEST Community
Portland, OR
98.1%
17
FIRST ATLANTIC Community
EATONTOWN, NJ
97.9%
18
WESTERRA Mid-Market
Denver, CO
97.8%
19
U. S. EMPLOYEES O. C. Community
OKLAHOMA CITY, OK
97.7%
20
RIVER CITY Community
San Antonio, TX
97.5%
21
PREMIER Community
Des Moines, IA
97.4%
22
MARKET USA Community
LAUREL, MD
97.2%
23
SKYONE Community
Hawthorne, CA
97.0%
24
44 NORTH Community
Lebanon, OR
96.8%
25
SEATTLE METROPOLITAN Mid-Market
Seattle, WA
96.7%

Least Affected

Membership Headwinds • All tiers

Rank Credit Union Pctl
1
PRINCE GEORGE'S COMMUNITY Community
Bowie, MD
0.0%
2
STATE FARM Large
Bloomington, IL
0.0%
3
MARINE Mid-Market
La Crosse, WI
0.0%
4
POLICE & FIRE Titans
Philadelphia, PA
0.0%
5
HARBOR POINTE Community
DULUTH, MN
0.2%
6
CROSS VALLEY Community
Wilkes Barre, PA
0.3%
7
CHAMPION Community
Canton, NC
0.5%
8
OTERO Community
Alamogordo, NM
0.7%
9
TRUE COMMUNITY Community
Jackson, MI
0.9%
10
MUTUAL SECURITY Community
SHELTON, CT
1.1%
11
VANTAGE Mid-Market
Saint Charles, MO
1.1%
12
VALLEY 1ST COMMUNITY Community
MONESSEN, PA
1.2%
13
DUKE UNIVERSITY Community
Durham, NC
1.4%
14
MEMBERSFIRST CT Community
Meriden, CT
1.6%
15
TRI BORO Community
Munhall, PA
1.8%
16
LAREDO Community
Laredo, TX
1.9%
17
MARIN COUNTY Community
SAN RAFAEL, CA
2.1%
18
NEIGHBORS Mid-Market
BATON ROUGE, LA
2.2%
19
CREDIT UNION OF OHIO Community
Hilliard, OH
2.3%
20
CENTRAL MISSOURI COMMUNITY Community
WARRENSBURG, MO
2.5%
21
MEMBERS PLUS Community
Medford, MA
2.6%
22
TAUNTON Community
Taunton, MA
2.8%
23
UNIVERSITY Community
Orono, ME
3.0%
24 3.2%
25
4FRONT Mid-Market
Traverse City, MI
3.3%
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