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Viewing: Membership Headwinds
Concern

Membership declining year-over-year. They need solutions to stop the bleeding before it impacts revenue.

648
CUs in All Tiers
648
CUs Nationally
↑ Growing
+8 YoY

Most At Risk

Membership Headwinds • All tiers

Rank Credit Union Pctl
1
CERTIFIED Community
El Monte, CA
100.0%
2
SANDIA AREA Mid-Market
Albuquerque, NM
100.0%
3
REDSTONE Large
HUNTSVILLE, AL
100.0%
4
GREENSTATE Titans
North Liberty, IA
100.0%
5
LA LOMA Community
Loma Linda, CA
99.9%
6
AFLAC Community
COLUMBUS, GA
99.9%
7
WHITE SANDS Community
LAS CRUCES, NM
99.8%
8
NESC Community
METHUEN, MA
99.8%
9
ESSENTIAL Community
Baton Rouge, LA
99.7%
10 99.6%
11
UNITED STATES SENATE Mid-Market
Alexandria, VA
99.6%
12
WORCESTER Community
Worcester, MA
99.6%
13
CASE Community
Lansing, MI
99.5%
14
U. S. EMPLOYEES O. C. Community
OKLAHOMA CITY, OK
99.5%
15
BUCKEYE STATE Community
Akron, OH
99.4%
16
WINNEBAGO COMMUNITY Community
Oshkosh, WI
99.3%
17
COPPER STATE Community
Phoenix, AZ
99.3%
18
UNIVERSAL 1 Community
Dayton, OH
99.2%
19
GULF WINDS Mid-Market
PENSACOLA, FL
99.2%
20
NOVATION Community
OAKDALE, MN
99.2%
21
INTREPID Community
Helena, MT
99.1%
22
EXPEDITION Community
Mendota Heights, MN
99.0%
23
AMERICAN UNITED Community
West Jordan, UT
99.0%
24
44 NORTH Community
LEBANON, OR
98.9%
25
MIDWEST MEMBERS Community
Wood River, IL
98.8%

Least Affected

Membership Headwinds • All tiers

Rank Credit Union Pctl
1
DFCU FINANCIAL Large
Dearborn, MI
60.9%
2
MICHIGAN FIRST Mid-Market
Lathrup Village, MI
64.8%
3
NASA Large
Upper Marlboro, MD
65.2%
4
GREATER NEVADA Mid-Market
CARSON CITY, NV
65.3%
5
TEXAS TRUST Mid-Market
Mansfield, TX
65.7%
6
TOPLINE FINANCIAL Mid-Market
Maple Grove, MN
66.1%
7
WORKERS Mid-Market
Littleton, MA
66.5%
8
XCEL Community
Bloomfield, NJ
66.6%
9
ISABELLA COMMUNITY Community
MT Pleasant, MI
66.7%
10
UNISON Community
Kaukauna, WI
66.8%
11
K V Community
Augusta, ME
66.8%
12
TECH Community
Crown Point, IN
66.9%
13
MCBRYDE Community
Eleele, HI
66.9%
14
LBS FINANCIAL Mid-Market
Long Beach, CA
67.0%
15
FORT MCCLELLAN Community
Anniston, AL
67.0%
16
R.I.A. Community
Rock Island, IL
67.0%
17
TRUCHOICE Community
PORTLAND, ME
67.1%
18
APCI Community
Lehigh Valley, PA
67.2%
19
CHEMCEL Community
BISHOP, TX
67.2%
20
MARKET USA Community
LAUREL, MD
67.3%
21
BRIGHTSTAR Community
Fort Lauderdale, FL
67.4%
22
COMMUNITY FINANCIAL Mid-Market
PLYMOUTH, MI
67.4%
23
CME Community
COLUMBUS, OH
67.4%
24
CAROLINA TRUST Community
MYRTLE BEACH, SC
67.5%
25
OKLAHOMA CENTRAL Community
Tulsa, OK
67.5%
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